Microsoft Selects BODEN Agency as Public Relations Agency of Record to Strengthen the Company's Connection to the Hispanic Community

Rhea-AI Summary

Microsoft has appointed BODEN Agency as its Public Relations Agency of Record to strengthen connections with the U.S. Hispanic community. BODEN, a minority- and female-owned Hispanic+ communications agency, will partner with Microsoft's Multicultural Communications team to develop culturally resonant, mission-driven communications strategies.

The partnership aims to align Microsoft's mission of empowering everyone to achieve more with the needs of the rapidly growing Hispanic cohort in the U.S. BODEN will support Microsoft in earned media relations, creator engagement, and digital content development. They will also focus on enhancing the digital presence of Conexiones, Microsoft's storytelling hub for the Hispanic community, and develop new strategic partnerships to build authentic connections with key audiences.

Positive

• Partnership with a specialized agency to target the growing Hispanic market in the U.S.
• Potential for increased brand affinity and market share among Hispanic consumers
• Enhanced digital presence and reach through Conexiones storytelling hub

Negative

• None.

MIAMI, Oct. 8, 2024 /PRNewswire/ -- BODEN Agency, an independent, minority- and female-owned, Hispanic+ communications agency, recently named a six-time "Agency of the Year," has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company's Multicultural Communications team. In this pivotal partnership and through culturally resonant, mission-driven communications, BODEN will help Microsoft continue its journey toward fostering meaningful connections with the U.S. Hispanic community, one of the most influential and rapidly growing cohorts in the U.S.

"We're thrilled to partner with BODEN Agency to evolve our communications strategies with this pivotal audience. Our intention is to more closely connect Microsoft's mission of empowering everyone on the planet to achieve more, with the needs of the Hispanic community in the U.S.," said Amanda O'Neal, Senior Director, Multicultural and Social Media Communications, Microsoft. "As our strategic communications partner, BODEN's concentrated, sustained, and culture-first approach will expand our strategic storytelling to bring the community closer to the latest technology, including AI."

"We are honored to be selected as Microsoft's partner to support them across all efforts to engage with today's Hispanic audience," said Natalie Boden, CEO and Founder of BODEN Agency. "Microsoft's commitment to our community is commendable. We're thrilled to be their partner on their continued journey to identify ways to build trust in a way that keeps Microsoft at the forefront of culture."

BODEN will support Microsoft's Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development, while executing the company's long-term communications strategy focused on building Microsoft's brand affinity with the Hispanic community. Under the new partnership, BODEN will also focus on enhancing the digital presence and reach of Conexiones, Microsoft's storytelling hub, developed to inform and inspire the community, while bringing forth new strategic partnerships to build authentic connections with key audiences.

ABOUT BODEN
BODEN is an award-winning Hispanic+ communications powerhouse, making an impact for brands embracing the changing face of culture. With a team of culture-fluid trailblazers, BODEN turns culture into impact to future-proof brands. This approach has drawn the attention of some of the most iconic brands in the world. Recently named a six-time "Agency of the Year," BODEN is proudly independent, minority- and female-owned. For more information, please visit bodenagency.com.

ABOUT MICROSOFT
Microsoft (Nasdaq "MSFT" @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

Contact:
Shantal Gonzalez
shantal@bodenagency.com

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SOURCE BODEN Agency

FAQ

Why did Microsoft (MSFT) choose BODEN Agency as its PR Agency of Record?

Microsoft selected BODEN Agency for its expertise in Hispanic+ communications to strengthen connections with the U.S. Hispanic community, one of the fastest-growing and most influential consumer groups in the country.

What services will BODEN provide for Microsoft (MSFT)?

BODEN will support Microsoft in earned media relations, creator engagement, digital content development, and executing a long-term communications strategy to build brand affinity with the Hispanic community.

How will this partnership affect Microsoft's (MSFT) multicultural outreach?

The partnership aims to align Microsoft's mission with the needs of the Hispanic community, enhance the digital presence of Conexiones (Microsoft's Hispanic storytelling hub), and develop new strategic partnerships to build authentic connections with key audiences.

When did Microsoft (MSFT) announce its partnership with BODEN Agency?

Microsoft announced its partnership with BODEN Agency on October 8, 2024, appointing them as the Public Relations Agency of Record for Hispanic community outreach.