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MicroStrategy Recognized as a Leader for the Second Consecutive Year in Snowflake’s Modern Marketing Data Stack Report

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MicroStrategy (MSTR) has been named a leader in Snowflake's Modern Marketing Data Stack Report for the second consecutive year, while also receiving the EMEA Data Cloud Product Acceleration Partner of the Year award on October 9. The recognition stems from Snowflake's analysis of over 9,800 customers' usage patterns, where MicroStrategy emerged as a leading analytics and BI vendor.

The University of Auckland, with 45,000+ students, implemented MicroStrategy ONE this year, experiencing reduced data loading times and improved resource management through Snowflake's platform. MicroStrategy, as the first BI vendor to release a cloud-native platform with GenAI integration, enables natural language data inquiries across organizational levels for enhanced decision-making.

MicroStrategy (MSTR) è stata riconosciuta come leader nel Rapporto sul Modern Marketing Data Stack di Snowflake per il secondo anno consecutivo, ricevendo anche il premio di Partner dell'Anno per l'Accelerazione dei Prodotti Cloud Dati EMEA il 9 ottobre. Questo riconoscimento deriva dall'analisi di Snowflake sui modelli di utilizzo di oltre 9.800 clienti, dove MicroStrategy si è distinta come un fornitore di analytics e BI di punta.

L'Università di Auckland, con oltre 45.000 studenti, ha implementato MicroStrategy ONE quest'anno, sperimentando tempi di caricamento dei dati ridotti e una gestione delle risorse migliorata grazie alla piattaforma di Snowflake. MicroStrategy, essendo il primo fornitore di BI a lanciare una piattaforma cloud-native con integrazione GenAI, consente interrogazioni sui dati in linguaggio naturale a tutti i livelli organizzativi per una migliore presa di decisioni.

MicroStrategy (MSTR) ha sido nombrada líder en el Informe sobre el Modern Marketing Data Stack de Snowflake por segundo año consecutivo, además de recibir el premio de Socio del Año en Aceleración de Productos de Nube de Datos EMEA el 9 de octubre. Este reconocimiento proviene del análisis de Snowflake sobre los patrones de uso de más de 9.800 clientes, donde MicroStrategy destacó como un proveedor líder en análisis y BI.

La Universidad de Auckland, con más de 45.000 estudiantes, implementó MicroStrategy ONE este año, experimentando reducciones en los tiempos de carga de datos y una mejor gestión de recursos a través de la plataforma de Snowflake. MicroStrategy, como el primer proveedor de BI en lanzar una plataforma nativa en la nube con integración de GenAI, permite consultas de datos en lenguaje natural a todos los niveles organizativos para una mejor toma de decisiones.

MicroStrategy (MSTR)는 두 번째로 연속적으로 Snowflake의 최신 마케팅 데이터 스택 보고서에서 선도 기업으로 선정되었으며, 10월 9일에는 EMEA 데이터 클라우드 제품 가속화 파트너 어워드도 수상했습니다. 이 인식은 Snowflake의 9,800명 이상의 고객 사용 패턴 분석에서 비롯된 것으로, MicroStrategy가 선도적인 분석 및 BI 공급업체로 부각되었습니다.

45,000명이 넘는 학생을 둔 오클랜드 대학교는 올해 MicroStrategy ONE을 구현하여 데이터 로딩 시간을 단축하고 Snowflake 플랫폼을 통해 자원 관리를 개선했습니다. MicroStrategy는 GenAI 통합을 가진 클라우드 네이티브 플랫폼을 출시한 최초의 BI 공급업체로, 조직 내 다양한 수준에서 자연어 데이터 질의를 가능하게 하여 의사 결정을 향상시킵니다.

MicroStrategy (MSTR) a été désignée comme leader dans le Rapport sur le Modern Marketing Data Stack de Snowflake pour la deuxième année consécutive, tout en recevant le prix de Partenaire de l'année pour l'accélération des produits Cloud de données EMEA le 9 octobre. Cette reconnaissance découle de l'analyse par Snowflake des modèles d'utilisation de plus de 9 800 clients, où MicroStrategy s'est révélée être un fournisseur de pointe en analytics et BI.

L'Université d'Auckland, avec plus de 45 000 étudiants, a mis en œuvre MicroStrategy ONE cette année, constatant une réduction des temps de chargement des données et une amélioration de la gestion des ressources grâce à la plateforme de Snowflake. MicroStrategy, en tant que premier fournisseur de BI à lancer une plateforme cloud-native avec intégration de GenAI, permet des requêtes de données en langage naturel à tous les niveaux organisationnels pour une meilleure prise de décision.

MicroStrategy (MSTR) wurde zum zweiten Mal in Folge als führend im Modern Marketing Data Stack Report von Snowflake ausgezeichnet und erhielt am 9. Oktober den Preis für EMEA Data Cloud Product Acceleration Partner des Jahres. Diese Auszeichnung stammt aus der Analyse von über 9.800 Kunden durch Snowflake, wo MicroStrategy als führender Anbieter für Analytics und BI hervorging.

Die Universität Auckland, mit über 45.000 Studenten, hat in diesem Jahr MicroStrategy ONE implementiert und dabei die Ladezeiten von Daten verringert und die Ressourcenverwaltung durch die Plattform von Snowflake verbessert. MicroStrategy, als erster BI-Anbieter, der eine cloud-native Plattform mit GenAI-Integration herausbrachte, ermöglicht Anfragen zu Daten in natürlicher Sprache auf verschiedenen Organisationsebenen für eine verbesserte Entscheidungsfindung.

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Report validates MicroStrategy’s vision for an AI and BI platform that extends data insights to all employees with joint solutions built on Snowflake’s Data Cloud

TYSONS CORNER, Va.--(BUSINESS WIRE)-- MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has been recognized as a leader for the second consecutive year in Snowflake’s annual report: The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity. Additionally, MicroStrategy was honored by Snowflake as its EMEA Data Cloud Product Acceleration Partner of the Year on Oct. 9, an award that recognizes MicroStrategy’s ability to create rapid growth for customers in collaboration with Snowflake.

In its report, Snowflake analyzed usage patterns of more than 9800 customers to identify the technology vendors that organizations consider when building their marketing data stacks. The company’s extensive research shows that customers are adopting solutions from a rapidly changing ecosystem. For analytics and BI vendors, MicroStrategy stood out as a leader among Snowflake’s customers. MicroStrategy's leadership is recognized by thousands of the largest, best-known brands in the world for delivering pervasive analytics at scale. MicroStrategy goes beyond simple dashboarding and embedded analytics to expand access to AI-powered analytics beyond senior management and into the hands of employees, partners, and customers.

The University of Auckland, a New Zealand institution of higher learning with more than 45,000 students, deployed MicroStrategy ONE earlier this year. MicroStrategy ONE connects to Snowflake’s Data Cloud Platform/ Snowflake’s unique elastic compute and storage architecture, which has reduced data loading and query times and eliminated the resource constraints from legacy technologies. Business users now have secure access to all the data they need to drive innovation and value.

“MicroStrategy's modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency,” said Jason Mangan, Chief Digital Officer at the University of Auckland. “This shift to the cloud will also ensure greater scalability and agility as our data needs evolve.”

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with GenAI. With MicroStrategy ONE®, employees from the C-suite to the frontline can easily inquire about data and insights using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

“Snowflake’s recognition of MicroStrategy as a leader two years in a row and their recognition of MicroStrategy as the EMEA Data Cloud Product Acceleration Partner of the Year both underscore the value we both bring to our enterprise customers with our AI-powered analytics and Snowflake’s data cloud as a joint solution,” said Mel Zeledon, EVP of Alliances and Transformation at MicroStrategy. “Our AI capabilities and cloud-native solutions bring data and insights to every corner of a company, enabling smarter, faster decisions. We’re very proud to be included in the report yet again.”

To read the full report, visit https://www.snowflake.com/the-modern-marketing-data-stack-report/.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) considers itself the world’s first Bitcoin development company. The MicroStrategy software business develops and provides industry-leading AI-powered enterprise analytics software that promotes our vision of Intelligence Everywhere™. Our flagship cloud-native platform, MicroStrategy ONE, is trusted by the most admired brands in the Fortune Global 500 to drive business agility, efficiency, and revenue. We also use our software development capabilities to develop Bitcoin applications. We believe the combination of our operating structure, bitcoin strategy and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy ONE, and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Jeff Miller

Market Street Group

541-207-6413

microstrategy@marketstreetgrp.com

Source: MicroStrategy Incorporated

FAQ

What awards did MicroStrategy (MSTR) receive from Snowflake in 2023?

MicroStrategy received two recognitions from Snowflake in 2023: Leader status in the Modern Marketing Data Stack Report for the second consecutive year and the EMEA Data Cloud Product Acceleration Partner of the Year award on October 9.

How many customers did Snowflake analyze for their 2025 Modern Marketing Data Stack Report?

Snowflake analyzed usage patterns of more than 9,800 customers to identify leading technology vendors in marketing data stacks.

What major implementation of MicroStrategy ONE was announced in the press release?

The University of Auckland, a New Zealand institution with over 45,000 students, implemented MicroStrategy ONE, resulting in reduced data loading times and eliminated resource constraints from legacy technologies.

What unique feature does MicroStrategy (MSTR) offer in terms of AI integration?

MicroStrategy was the first BI vendor to release a cloud-native platform integrated with GenAI, allowing employees to use natural language for data inquiries and receive immediately useful responses.

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