The League Launches "Be A GoalDigger" Campaign, Hailing GoalMates as the new Soulmates

Rhea-AI Summary

The League, a dating app for ambitious individuals, has launched a new campaign called 'Be a GoalDigger' along with a new feature called GoalMates. The feature allows members to match with others who share the same goals, aiming to combat dating burnout and improve long-term relationship success.

Positive

• The new GoalMates feature encourages members to openly share their goals on their profile, increasing the chances of finding like-minded individuals.
• Members can join goal-specific groups to meet others with the same ambitions.
• The campaign 'Be a GoalDigger' is being promoted through out-of-home advertising in NYC and digital placements at LAX airport.

Negative

• None.

Inclusive of the global campaign, The League introduces a new feature that advances the rise of goal setting in dating

NEW YORK, Sept. 6, 2023 /PRNewswire/ -- The League, the dating app for ambitious and career-focused individuals, today announced the launch of its new campaign, Be a GoalDigger— alongside its newest feature, GoalMates - designed to celebrate goals and match members who share the same ones. With 98% of singles reporting goals and ambition as a turn on, and 90% calling a lack of support with personal goals a deal breaker¹, the national campaign ushers in a new era of dating where goals and goal-setting take center stage.

"We believe Goalmates are the new Soulmates for this generation of daters. In an era where dating has started to feel transactional, singles are experiencing dating burnout," says Amanda Bradford, founder and CEO of The League. "Features like GoalMates combat this disillusionment to help users find those who share similar ambitions, as having shared goals is the biggest predictor of long-term relationship success."

The new GoalMates feature encourages members to openly share their goals on their profile so the algorithm can match them to like-minded 'goalmates' accordingly. The League members can select up to 10 goals from a list of 100+ to place on their profile, including:

• Climb Kilimanjaro
• Become less terrible at surfing
• Get a PHD in something I know nothing about
• Run a marathon. Okay, maybe a half marathon
• Write the next great American Novel

When matched with someone new, The League members will be prompted to connect over and discuss their shared goal(s). Additionally, members can join goal-specific groups that reflect their goals, and as part of the group can meet members all over the world who share their same ambitions. When new members join The League, those who select goals during the sign-up process will be prioritized in the waitlist.

With the launch of the new marketing campaign, "Be A Goaldigger," created by Humanaut, The League is taking over NYC in an out-of-home advertising campaign across various MTA Subway station dominations at Columbus Circle, West 4th and Bedford Ave, as well as digital placements, wild postings and OOH at LAX airport in California.

To find your GoalMate, download The League app in the App Store or on Google Play.

1 Data from a survey conducted by The League from August 30 to September 5, 2023, from a panel of 1,500 members of The League.

ABOUT THE LEAGUE
Launched in 2015 as the most premium dating app in the market, The League is a highly selective dating app devoted to creating power couples from its ambitious and goal-oriented members. Utilizing data and input such as social graphs from social media platforms to fuel its proprietary algorithm, The League offers complete privacy, extra content about potential matches, and a curated community of singles seeking equally ambitious and driven partners. The League is a Match Group company (NASDAQ: MTCH) and is available on the App Store and Google Play.

 

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SOURCE The League

FAQ

What is The League?

The League is a dating app for ambitious and career-focused individuals.

What is the new feature introduced by The League?

The new feature is called GoalMates, which allows members to match with others who share the same goals.

How does the GoalMates feature work?

Members can openly share their goals on their profile, and the algorithm matches them with like-minded individuals.

What is the purpose of the 'Be a GoalDigger' campaign?

The campaign aims to combat dating burnout and improve long-term relationship success by promoting goal-setting and finding like-minded partners.

How can I join The League?

You can download The League app from the App Store or Google Play.