Vail Resorts Announces 24/25 Winter Season Opening Dates and Epic Pass Labor Day Deadline Details

Rhea-AI Summary

Vail Resorts (MTN) has announced opening dates for the 2024/25 winter season and set a September 2 deadline for Epic Pass purchases. Key highlights include:

- Opening dates range from mid-October for Keystone to December 6 for Kirkwood and Stevens Pass
- New lifts at Whistler Blackcomb and Hunter Mountain to improve guest experience
- Epic Pass options available from $44-$1,004, offering up to 65% savings compared to lift tickets
- Launch of My Epic Gear membership for $50, providing access to premium equipment at 12 resorts
- Winter Getaway Sale offering up to 35% off lodging rates for Epic Pass holders
- Introduction of Mobile Pass and My Epic Assistant features in the My Epic app

These initiatives aim to enhance the ski and ride experience while providing value for customers across Vail Resorts' properties.

Positive

• Introduction of My Epic Gear membership, potentially increasing revenue streams
• Up to 35% discounts on lodging rates for Epic Pass holders, potentially boosting pass sales and resort occupancy
• Launch of Mobile Pass and My Epic Assistant features, enhancing customer experience and operational efficiency
• New lifts at Whistler Blackcomb and Hunter Mountain, improving resort infrastructure

Negative

• Potential revenue impact from significant discounts (up to 65%) on Epic Passes compared to lift ticket prices

News Market Reaction

+2.63%

1 alert

+2.63% News Effect

On the day this news was published, MTN gained 2.63%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Skiers and riders also invited to leave their gear at home this season and try My Epic Gear membership: Premium gear available slopeside

BROOMFIELD, Colo., Aug. 14, 2024 /PRNewswire/ -- The best time to plan for winter is now, and your checklist to prepare for the ski and ride season is here. Skiers and riders who start planning now will lock in the best deals and experiences when visiting iconic mountain resorts like Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb and more.

Here is Vail Resorts' checklist to start preparing now for the 2024/25 ski and ride season:

√ Dream of when and where to go
Kick off the season in October at Keystone Resort, with more resorts across the Rockies and West opening soon after. Opening days for additional resorts will be announced closer to the winter season.

• Mid-October (pending early season conditions): Keystone (CO)
• November 8: Breckenridge (CO)
• November 15: Vail Mountain (CO)
• November 22: Whistler Blackcomb (British Columbia), Heavenly (CA), Northstar (CA), Park City Mountain (UT)
• November 27: Beaver Creek (CO), Crested Butte (CO)
• December 6: Kirkwood (CA), Stevens Pass (WA)
  *Opening dates are subject to change, based on weather and conditions.

Navigating our mountain resorts will be more seamless than ever as Vail Resorts continues to make investments in the guest experience. Whistler Blackcomb and Hunter Mountain (NY) will both welcome new lifts to increase uphill capacity and better distribute guests across the mountains.

√ Save on your entire trip with an Epic Pass
Skiers and riders have until September 2 to purchase an Epic Pass before prices increase. Epic Passes offer significant pre-season savings compared to lift ticket prices and, whether you plan to ski or ride just one day or all season long, there is a Pass option for everyone.

• Epic Pass ($1,004) offers unlimited, unrestricted access to world-class mountain resorts including Vail Mountain, Breckenridge, Whistler Blackcomb, Park City Mountain, Heavenly, Northstar and Stowe. Take your Epic Pass abroad to visit Andermatt-Sedrun-Disentis and Crans-Montana Mountain Resort in the Swiss Alps. With additional partner resorts like Telluride in Colorado and Hakuba Valley in Japan, the Epic Pass unlocks access to more than 80 resorts worldwide.
• Epic Local Pass ($746) provides unlimited, unrestricted access to 29 resorts including Breckenridge, Keystone and Crested Butte. Epic Local Pass Holders also receive season-long access to Park City Mountain, Heavenly, Northstar and more, in addition to 10 combined days of access to Vail Mountain, Whistler Blackcomb and Beaver Creek, excluding restricted peak dates.
• Epic Day Pass (as low as $44-$95 per day) offers skiers and riders the ability to build their own pass – choosing 1-7 days to use throughout the season. Epic Day Passes provide up to 65% savings compared to lift ticket prices. Ski and ride for as low as $95 per day at resorts like Vail Mountain, and as low as $73 per day at resorts like Keystone, Heavenly and Stowe.
• Specialty Passes are available including active and retired Military and their dependents ($177), Veterans and their dependents ($573), College ($675) and Adaptive Passes ($492) that offer access to 42 resorts at a discount.

View all Epic Passes, including regional options, on epicpass.com before prices rise September 2. No reservations will be required at any resort, except Telluride Ski Resort. More information on reservations at Telluride is available here.

Epic Passes also provide savings on other parts of the in-resort experience. Passes come with Epic Mountain Rewards, which offer exclusive discounts including 20% off on-mountain food and beverage, lodging, group ski and ride lessons, equipment rentals and more – all winter long.

√ Lock in access to premium gear, available slopeside, for only $50 with My Epic Gear
Travelers no longer have to buy and haul their equipment to and from ski resorts with the launch of My Epic Gear, a first-of-its-kind membership that combines the luxury of owning high-quality gear and the convenience of a premium valet. Members unlock access to over 60 of the latest ski and snowboard models from 13 leading brands. The entire membership experience, from gear selection to free daily slopeside pick-up and drop-off, is available in the My Epic app.

Memberships are limited for the 2024/25 winter season, and available on a first-come, first-served basis. My Epic Gear is available for the whole family (ages 3 and up) across Vail Mountain, Whistler Blackcomb, Park City Mountain, Beaver Creek, Breckenridge, Keystone, Crested Butte, Heavenly, Northstar, Stowe, Okemo and Mount Snow. Memberships cost $50 for the 2024/25 season, with a $55 daily use fee for adults and $45 for kids (3-12).

√ Book lodging now for up to 35% off room rates
Skiers and riders who buy an Epic Pass now will get early access to Vail Resorts' Winter Getaway Sale, offering discounted lodging rates for a limited time across hotels and vacation rentals at mountain resorts. With Epic Mountain Rewards, Pass Holders will be able to save up to 35% off room rates. Pass Holders can book preferred lodging beginning 8/22 by logging into their Epic Pass account and selecting the sale. Public access will be available online from 8/27-9/3.

√ Skip the ticket line, download My Epic app with Mobile Pass
Download the new My Epic app to use Mobile Pass this winter. Guests can buy their Pass online, activate and store it in the My Epic app, and scan their phone hands free at the lifts using low-energy Bluetooth^® technology. Mobile Pass and Mobile Lift Tickets will be available at Vail Resorts' 37 North American resorts, including Whistler Blackcomb, during the 2024/25 season.

My Epic app will also feature enhanced stats tracking, Find My Friends, interactive trail maps – and with Buddy and Ski With a Friend Tickets available in app, your guest can skip the ticket line and head straight to the lift with you.

Plus, new this winter, guests at four Colorado resorts can also access My Epic Assistant in the My Epic app. My Epic Assistant couples the power of AI with resort experts, offering a convenient tool to ask questions anytime, anywhere about Vail Mountain, Beaver Creek, Breckenridge and Keystone. Vail Resorts plans to expand My Epic Assistant to additional resorts in future seasons.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana Mountain Resort in Switzerland; and Perisher, Hotham, and Falls Creek in Australia – all available on the company's industry-changing Epic Pass. We are passionate about providing an Experience of a Lifetime to our team members and guests, and our EpicPromise is to reach a zero net operating footprint by 2030, support our employees and communities, and broaden engagement in our sport. Our company owns and/or manages a collection of elegant hotels under the RockResorts brand, a portfolio of vacation rentals, condominiums and branded hotels located in close proximity to our mountain destinations, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Retail operates more than 250 retail and rental locations across North America. Learn more about our company at www.VailResorts.com, or discover our resorts and pass options at www.EpicPass.com.  

 

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SOURCE Vail Resorts, Inc.

FAQ

When is the deadline to purchase Epic Passes for Vail Resorts' 2024/25 season?

The deadline to purchase Epic Passes before prices increase is September 2, 2024.

What is the price range for Epic Passes for Vail Resorts' 2024/25 season?

Epic Pass options range from $44 to $1,004, offering up to 65% savings compared to lift ticket prices.

What is My Epic Gear and how much does it cost for Vail Resorts' 2024/25 season?

My Epic Gear is a new membership offering access to premium ski and snowboard equipment at 12 resorts. It costs $50 for the season, with daily use fees of $55 for adults and $45 for kids.

Which Vail Resorts properties are getting new lifts for the 2024/25 season?

Whistler Blackcomb in British Columbia and Hunter Mountain in New York will both receive new lifts to increase uphill capacity and improve guest distribution.