Reklaim Introduces Consumer Ownership Program -- A New Model for Shareholder Participation

Rhea-AI Summary

Reklaim (TSXV: MYID, OTC: MYIDF) has launched Reklaim Invest, a groundbreaking program allowing Canadian users to convert loyalty points into company shares at no cost. This first-of-its-kind initiative enables users to redeem accumulated points for MYID shares through a Direct Registration System, with shares subject to a 4-month hold period. The program operates without dilution through a TSX-approved share buyback. Following a successful 6-month beta period, the current redemption window is open until July 1, 2025. This launch complements Reklaim Protect, a recently introduced subscription-based privacy service that helps users manage their digital footprint and monitor dark web activity. The strategic initiative aims to transform engaged users into long-term shareholders while strengthening the company's position as a privacy-focused data platform.

Positive

• First company globally to offer loyalty points conversion to public company shares
• No dilution to existing shareholders through TSX-approved share buyback program
• Zero cost for consumers to participate in the share ownership program
• Program expands retail shareholder base and increases user engagement
• Recent launch of Reklaim Protect adds new subscription revenue stream

Negative

• Program currently limited to Canadian users only
• Mandatory 4-month hold period on redeemed shares
• Success depends on user adoption and engagement levels

Canadians can now redeem points for MYID shares at no cost or dilution, bringing more visibility and retail investor interest to Reklaim

TORONTO, June 12, 2025 /PRNewswire/ - Reklaim Ltd. (TSXV: MYID) (OTC: MYIDF) ("Reklaim" or the "Company"), a pioneer in consumer data privacy and monetization, today announced the official launch of Reklaim Invest, a first-of-its-kind program that allows Canadian users of the Reklaim platform to redeem their accumulated points for publicly traded shares in Reklaim (MYID) - offering a new way to invest in a public company using loyalty rewards. This initiative represents a broader strategic shift, one that turns engaged users into long-term shareholders, reduces reliance on paid acquisition, and deepens consumer alignment with the Company's mission.

Reklaim is the first company in Canada — and, to our knowledge, the first globally — to offer consumers the ability to convert loyalty points into equity in a publicly listed company.

Key Program Features

• No dilution: All shares issued are offset 1:1 in a separate transaction via Reklaim's TSX-approved share buyback Normal Course Issuer Bid (NCIB)
  
  
• Zero cost: Consumers pay nothing to participate, but must be a Reklaim member
  
  
• Self-custody DRS: Shares issued via the Direct Registration System (DRS) — a secure, non-custodial shareholding method for direct retail investors
  
  
• Regulatory compliance: Shares are subject to a mandatory four-month hold period

A New Model for Ownership: Reklaim Invest

Reklaim Invest functions similarly to a Dividend Reinvestment Plan (DRIP) — but instead of dividends, Reklaim users passively earn shares in Reklaim (MYID) by redeeming points earned through sharing their data with Fortune 500 brands and agencies. The program is currently available only to Canadian users and is free to participate.

The share redemption program has been operating in beta over the past six months, during which Reklaim completed multiple redemption cycles and integrated all required disclosures, regulatory agreements, and electronic signature flows directly within the Reklaim app. The current redemption window is now open and will close on July 1, 2025.

The Creation of a Public Market DAO

"With Reklaim Invest, we wanted our users and investors to be the same — giving them real equity, real ownership, and real say," said Neil Sweeney, CEO of Reklaim. "While others have tried this in crypto, we believe the public markets are already the best version of that idea. No tokens — just compliance, access, and real stock."

"This program shifts the narrative from selling your data to investing in you. It also lays the foundation for Reklaim to evolve into a broader fintech platform, with future offerings.

Strategic Value Creation

This program expands Reklaim's retail shareholder base, increases user engagement, and reinforces the brand as a privacy-first alternative to traditional data platforms. It introduces a new class of long-term, like-minded investors, many of whom are engaging with Reklaim for the first time. With this launch, the Reklaim user and the Reklaim investor become one and the same: a compounding force that deepens alignment, loyalty, and advocacy.

More Ways to Take Control: Reklaim Protect

Reklaim Invest builds on the momentum of Reklaim Protect, a new subscription-based privacy service launched two weeks ago that empowers users to reduce their data footprint across the internet. Protect scans data broker networks for personal information, facilitates opt-outs, and monitors the dark web for potential breaches, giving users more visibility and security over how their data is used.

Together, Reklaim Invest and Reklaim Protect represent a broader evolution of Reklaim's platform: giving consumers the tools to protect, monetize, or invest in their data on their own terms.

• Learn more about Reklaim Invest: www.reklaimyours.com/learn/introducingreklaiminvest
• Learn more about Reklaim Protect: www.reklaimyours.com/learn/introducingreklaimprotect

About Reklaim

Reklaim (TSXV: MYID, OTC: MYIDF) is a pioneer in consumer data privacy and compliant data monetization. Through its mobile app, Reklaim empowers users to take control of their personal data — choosing how it's used, who can access it, and how they benefit. Users can earn rewards, including shares in Reklaim (MYID), for participating in a transparent, privacy-first data economy.

For those looking to protect rather than monetize their data, Reklaim offers Reklaim Protect — a subscription service that reduces a user's digital footprint by removing their data from brokers and people-finder sites while actively monitoring the dark web for breaches.

To learn more, visit www.reklaimyours.com.

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Reklaim launches a first-of-its-kind program, allowing Canadians to redeem points for MYID shares — with no fees, no dilution, and full share ownership.

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SOURCE Reklaim Ltd.

FAQ

What is Reklaim Invest and how does it work?

Reklaim Invest is a program that allows Canadian users to convert their Reklaim platform loyalty points into actual shares of MYID stock at no cost, with shares issued through the Direct Registration System and subject to a 4-month hold period.

Is there any dilution for existing MYIDF shareholders from Reklaim Invest?

No, there is no dilution as all shares issued through Reklaim Invest are offset 1:1 through a TSX-approved share buyback Normal Course Issuer Bid (NCIB).

When does the current Reklaim Invest redemption window close?

The current redemption window for Reklaim Invest closes on July 1, 2025.

What is Reklaim Protect and how does it complement Reklaim Invest?

Reklaim Protect is a subscription-based privacy service that scans data broker networks, facilitates opt-outs, and monitors the dark web for breaches, complementing Reklaim Invest by providing users with comprehensive data protection tools.

Who can participate in the Reklaim Invest program?

Currently, only Canadian users who are members of the Reklaim platform can participate in the Reklaim Invest program.