Mynd.ai's Promethean Brand Announces Strategic Distribution Agreement with TD SYNNEX and Expands Midwich Collaboration to Accelerate U.S. GTM Strategy

Rhea-AI Summary

Mynd.ai (NYSE: MYND) announced on December 2, 2025 that its Promethean subsidiary formalized a new U.S. distribution agreement with TD SYNNEX and expanded its existing U.S. partnership with Midwich US. The deals are intended to broaden Promethean's U.S. go-to-market (GTM) reach by adding a major global distributor while keeping reseller flexibility to buy directly or via distribution partners.

The company said the agreements extend Promethean's channel ecosystem for education and workplace collaboration solutions and aim to accelerate customer access, partner enablement, and scale across the U.S. market.

News Market Reaction

-6.20%

1 alert

-6.20% News Effect

-$2M Valuation Impact

$24M Market Cap

1.2x Rel. Volume

On the day this news was published, MYND declined 6.20%, reflecting a notable negative market reaction. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $24M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Midwich US GTM start: November 2023

1 metrics

Midwich US GTM start November 2023 Start of Promethean’s U.S. distribution GTM model with Midwich US

Market Reality Check

Price: $0.4210 Vol: Volume 30,035 is above th...

high vol

$0.4210 Last Close

Volume Volume 30,035 is above the 20-day average of 14,178 (relative volume 2.12). high

Technical Price at 0.527 is trading below the 200-day MA of 0.79 and near its 52-week low.

Peers on Argus

MYND was down 6.55% while education peers were mixed: FEDU up 5.73%, KIDZ up 8.7...

1 Up

MYND was down 6.55% while education peers were mixed: FEDU up 5.73%, KIDZ up 8.79%, YQ down 23.37%, LXEH down 5.3%, BEDU up 2.74%, suggesting a stock-specific move rather than a sector-wide trend.

Common Catalyst A peer (FEDU) reported earnings, but no broad, shared catalyst appears across education names.

Historical Context

5 past events · Latest: Dec 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 02	Distribution expansion	Positive	-6.2%	New TD SYNNEX deal and expanded Midwich US ties for U.S. GTM.
Nov 17	Product AI integration	Positive	+3.5%	Launch of Augment Me AI integration in Explain Everything.
Nov 10	AI partnership	Positive	-7.0%	Strategic relationship with Augment Me for AI-powered learning.
Sep 09	AI tech acquisition	Positive	+7.3%	Acquisition of Merlyn Mind AI voice and remote-control assets.
Aug 27	Earnings update	Negative	-9.2%	H1 2025 revenue decline despite improved net loss and lower debt.

Pattern Detected

Recent AI and strategic announcements have produced mixed reactions, with some positive catalysts selling off while others have been rewarded, indicating inconsistent alignment between upbeat news and price moves.

Recent Company History

Over the last six months, Mynd.ai has focused on AI, product, and channel expansion. On Aug 27, 2025, H1 results showed revenue decline but improved net loss and debt reduction. The Sep 9 acquisition of AI voice and remote-control technology supported its ActivSuite® and Explain Everything® platforms. In November, two AI-focused partnerships with Augment Me advanced learning analytics. Today’s Dec 2 U.S. distribution agreements with TD SYNNEX and Midwich extend that GTM and channel build-out.

Market Pulse Summary

The stock moved -6.2% in the session following this news. A negative reaction despite constructive d...

Analysis

The stock moved -6.2% in the session following this news. A negative reaction despite constructive distribution news fits Mynd.ai’s mixed history of price responses to positive AI and channel announcements. The stock traded near its 52-week low and below the 200-day MA, so sentiment had already been weak. Investors may have focused on broader fundamental or liquidity concerns rather than the strategic upside of the TD SYNNEX and Midwich US agreements.

Key Terms

go-to-market (GTM), channel network, channel ecosystem

3 terms

go-to-market (GTM) technical

"These strategic partnerships mark a significant advancement in Promethean's go-to-market (GTM) strategy"

A go-to-market (GTM) plan is a company's playbook for launching and selling a product or service — defining the buyers, pricing, sales and marketing approaches, and the channels used to reach customers. Investors watch GTM closely because it drives how fast a product turns into revenue, how much it costs to acquire customers, and whether growth can scale; think of it as the recipe and delivery route that determine whether a new offering succeeds profitably.

channel network technical

"joins Promethean's channel network to help scale delivery of secure"

A channel network is the web of partners, retailers, distributors, online platforms and sales routes a company uses to deliver its products or services to customers. Investors care because the breadth, reliability and cost of that network determine how quickly a company can grow revenue, how resilient it is to disruptions, and how much profit it keeps—much like a system of roads and bridges that affects how fast and cheaply goods reach a town.

channel ecosystem technical

"reinforcing Midwich's role as a strategic pillar in our channel ecosystem"

Channel ecosystem is the network of pathways a company uses to deliver products or services to customers — including direct sales teams, retailers, distributors, online marketplaces, app stores and partner integrations. Like a city’s roads and transit system determining how quickly people reach stores, the strength, cost and reach of that network influence sales speed, pricing power, margins and growth potential, so changes or disruptions can materially affect a company's revenue and risk profile for investors.

AI-generated analysis. Not financial advice.

SEATTLE, Dec. 2, 2025 /PRNewswire/ -- Mynd.ai, Inc ("Mynd" or the Company) (NYSE American: MYND) through its subsidiary, Promethean, a leading global tech company, today announced the formalization of new distribution agreement with TD SYNNEX and the enhancement of its existing relationship with Midwich US.

These strategic partnerships mark a significant advancement in Promethean's go-to-market (GTM) strategy in the United States.

TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, joins Promethean's channel network to help scale delivery of secure, manageable, and high-impact technology solutions. This collaboration gives our existing resellers greater options and flexibility—whether they prefer to purchase directly from Promethean or through a trusted distribution partner. By introducing TD SYNNEX into our ecosystem, we're reinforcing our commitment to partner choice, ensuring that every reseller can engage in the way that best supports their business model and customer needs.

"TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future. Promethean's reputation for innovation and impact in education and collaboration aligns perfectly with our mission to empower technology partners," said Desiree Cruz, Vice President of Vendor Management at TD SYNNEX. "By adding Promethean to our comprehensive portfolio, we're jointly delivering scalable, high-value solutions that meet the evolving needs of today's customers."

This announcement builds on Promethean's distribution GTM model that began in November 2023 with Midwich US. Midwich has been instrumental in driving partner-first enablement and delivering interactive and collaborative solutions to the market. Today, that partnership is expanding to include offerings like Promethean's education and workplace solutions, reinforcing Midwich's role as a strategic pillar in our channel ecosystem.

"The enhancement of our partnership with Promethean strengthens Midwich US's position as a leading distributor of interactive and collaborative solutions," said Tyler Brebberman, Chief Vendor Officer. "Promethean's proven technology and vision for connected learning align perfectly with our mission to empower partners through exceptional products, service, and support."

"Our GTM evolution is about creating more opportunity for partners and delivering greater impact for customers," said Michael Strand, EVP & Chief Revenue Officer at Promethean. "By expanding our existing global distribution network into the US, we're strengthening our channel ecosystem and accelerating customer access to trusted, high-value solutions."

To learn more, visit Mynd.ai

About Mynd.ai, Inc.
Seattle-based Mynd is a global leader in interactive technology offering best-in-class hardware and software solutions that help organizations create and deliver dynamic content; simplify and streamline teaching, learning, and communication; and facilitate real-time collaboration. Our award-winning interactive displays and software can be found in more than 1 million learning and training spaces across 126 countries. Our global distribution network of more than 4,000 reseller partners and our dedicated sales and support teams around the world enable us to deliver the highest level of service to our customers.

About Promethean
Founded in Blackburn, England, Promethean reshapes how education organizations and modern workplaces use AV tech. A trusted leader and proven partner for over 25 years, the company's award-winning ActivPanel displays and innovative software, ActivInspire, Explain Everything, and Promethean ActivSuite™, engage students, connect colleagues, and work together seamlessly. Promethean's learning, collaboration, and communication solutions inspire users in 126 countries in various industries. Headquartered in Seattle, Washington, with offices worldwide, Promethean is a subsidiary of Mynd.ai, Inc. (NYSE American: MYND). Learn more at PrometheanWorld.com.

©2025 Promethean Limited. All rights reserved. Promethean, the Promethean logo, ActivPanel, ActivInspire, Explain Everything, and Promethean ActivSuite are trademarks or registered trademarks of Promethean Limited in the United Kingdom, United States, and other countries around the world. All third-party trademarks (including logos and icons) referenced by Promethean remain the property of their respective owners. Unless specifically identified, the use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between Promethean and the owners of these trademarks. Applicable Terms and Conditions for warranty and support available at PrometheanWorld.com/Warranty. All weights and dimensions are approximate. Product specifications are subject to change without notice.

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SOURCE Mynd.ai

FAQ

What did Mynd.ai (MYND) announce on December 2, 2025 regarding TD SYNNEX?

Mynd.ai announced Promethean signed a new U.S. distribution agreement with TD SYNNEX to expand channel distribution and reseller options.

How did Mynd.ai expand its Midwich US relationship on December 2, 2025?

Mynd.ai said the existing Midwich US partnership is expanding to include Promethean's education and workplace solutions in the U.S. channel.

What is the expected impact of the TD SYNNEX and Midwich moves on Promethean’s U.S. GTM strategy?

The company expects the agreements to broaden partner choice, accelerate customer access, and scale delivery of collaborative education and workplace solutions.

Will resellers still be able to buy directly from Promethean after the TD SYNNEX deal?

Yes; Promethean stated resellers can purchase either directly from Promethean or through TD SYNNEX, preserving reseller flexibility.

Where can investors find more information about Mynd.ai’s Promethean distribution agreements?

The company directs interested parties to visit Mynd.ai for additional details and investor materials.