Mynd.ai's Promethean Brand Announces Strategic Distribution Agreement with TD SYNNEX and Expands Midwich Collaboration to Accelerate U.S. GTM Strategy

Rhea-AI Summary

Mynd.ai (NYSE: MYND) announced on December 2, 2025 that its Promethean subsidiary formalized a new U.S. distribution agreement with TD SYNNEX and expanded its existing U.S. partnership with Midwich US. The deals are intended to broaden Promethean's U.S. go-to-market (GTM) reach by adding a major global distributor while keeping reseller flexibility to buy directly or via distribution partners.

The company said the agreements extend Promethean's channel ecosystem for education and workplace collaboration solutions and aim to accelerate customer access, partner enablement, and scale across the U.S. market.

Insights

Channel Partnerships Analyst

Promethean's U.S. channel expansion via TD SYNNEX and Midwich strengthens reseller reach and simplifies purchasing options.

Promethean expands its U.S. go-to-market by adding TD SYNNEX to its distribution network while broadening its relationship with Midwich, creating more purchase routes for resellers and increasing potential endpoint availability for education and workplace solutions. This move leverages established distributor logistics and partner programs to scale solution delivery and partner choice across the U.S.

Execution depends on distributor onboarding, inventory and enablement speed, and reseller take-up; integration delays or weak enablement would limit near-term impact. Monitor channel onboarding progress, resale program terms, and measurable reseller activations over the next 6–12 months, and track any announced volume or program metrics tied to this expansion; note the partnership timeline began with Midwich in November 2023 and was announced on December 2, 2025.

SEATTLE, Dec. 2, 2025 /PRNewswire/ -- Mynd.ai, Inc ("Mynd" or the Company) (NYSE American: MYND) through its subsidiary, Promethean, a leading global tech company, today announced the formalization of new distribution agreement with TD SYNNEX and the enhancement of its existing relationship with Midwich US.

These strategic partnerships mark a significant advancement in Promethean's go-to-market (GTM) strategy in the United States.

TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, joins Promethean's channel network to help scale delivery of secure, manageable, and high-impact technology solutions. This collaboration gives our existing resellers greater options and flexibility—whether they prefer to purchase directly from Promethean or through a trusted distribution partner. By introducing TD SYNNEX into our ecosystem, we're reinforcing our commitment to partner choice, ensuring that every reseller can engage in the way that best supports their business model and customer needs.

"TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future. Promethean's reputation for innovation and impact in education and collaboration aligns perfectly with our mission to empower technology partners," said Desiree Cruz, Vice President of Vendor Management at TD SYNNEX. "By adding Promethean to our comprehensive portfolio, we're jointly delivering scalable, high-value solutions that meet the evolving needs of today's customers."

This announcement builds on Promethean's distribution GTM model that began in November 2023 with Midwich US. Midwich has been instrumental in driving partner-first enablement and delivering interactive and collaborative solutions to the market. Today, that partnership is expanding to include offerings like Promethean's education and workplace solutions, reinforcing Midwich's role as a strategic pillar in our channel ecosystem.

"The enhancement of our partnership with Promethean strengthens Midwich US's position as a leading distributor of interactive and collaborative solutions," said Tyler Brebberman, Chief Vendor Officer. "Promethean's proven technology and vision for connected learning align perfectly with our mission to empower partners through exceptional products, service, and support."

"Our GTM evolution is about creating more opportunity for partners and delivering greater impact for customers," said Michael Strand, EVP & Chief Revenue Officer at Promethean. "By expanding our existing global distribution network into the US, we're strengthening our channel ecosystem and accelerating customer access to trusted, high-value solutions."

To learn more, visit Mynd.ai

About Mynd.ai, Inc.
Seattle-based Mynd is a global leader in interactive technology offering best-in-class hardware and software solutions that help organizations create and deliver dynamic content; simplify and streamline teaching, learning, and communication; and facilitate real-time collaboration. Our award-winning interactive displays and software can be found in more than 1 million learning and training spaces across 126 countries. Our global distribution network of more than 4,000 reseller partners and our dedicated sales and support teams around the world enable us to deliver the highest level of service to our customers.

About Promethean
Founded in Blackburn, England, Promethean reshapes how education organizations and modern workplaces use AV tech. A trusted leader and proven partner for over 25 years, the company's award-winning ActivPanel displays and innovative software, ActivInspire, Explain Everything, and Promethean ActivSuite™, engage students, connect colleagues, and work together seamlessly. Promethean's learning, collaboration, and communication solutions inspire users in 126 countries in various industries. Headquartered in Seattle, Washington, with offices worldwide, Promethean is a subsidiary of Mynd.ai, Inc. (NYSE American: MYND). Learn more at PrometheanWorld.com.

©2025 Promethean Limited. All rights reserved. Promethean, the Promethean logo, ActivPanel, ActivInspire, Explain Everything, and Promethean ActivSuite are trademarks or registered trademarks of Promethean Limited in the United Kingdom, United States, and other countries around the world. All third-party trademarks (including logos and icons) referenced by Promethean remain the property of their respective owners. Unless specifically identified, the use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between Promethean and the owners of these trademarks. Applicable Terms and Conditions for warranty and support available at PrometheanWorld.com/Warranty. All weights and dimensions are approximate. Product specifications are subject to change without notice.

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SOURCE Mynd.ai

FAQ

What did Mynd.ai (MYND) announce on December 2, 2025 regarding TD SYNNEX?

Mynd.ai announced Promethean signed a new U.S. distribution agreement with TD SYNNEX to expand channel distribution and reseller options.

How did Mynd.ai expand its Midwich US relationship on December 2, 2025?

Mynd.ai said the existing Midwich US partnership is expanding to include Promethean's education and workplace solutions in the U.S. channel.

What is the expected impact of the TD SYNNEX and Midwich moves on Promethean’s U.S. GTM strategy?

The company expects the agreements to broaden partner choice, accelerate customer access, and scale delivery of collaborative education and workplace solutions.

Will resellers still be able to buy directly from Promethean after the TD SYNNEX deal?

Yes; Promethean stated resellers can purchase either directly from Promethean or through TD SYNNEX, preserving reseller flexibility.

Where can investors find more information about Mynd.ai’s Promethean distribution agreements?

The company directs interested parties to visit Mynd.ai for additional details and investor materials.