Naples Soap Company Reports Record Sales and Dramatic Increases Throughout the Thanksgiving Holiday Sales Weekend Shattering National Averages

Rhea-AI Summary

Naples Soap Company, Inc (OTCQB: NASO) experienced record sales during Thanksgiving, Black Friday, and Cyber Monday. Black Friday in-store sales set an all-time one-day sales record, increasing by 63% over last year. Same-store sales also rose by 14%, and Black Friday E-Commerce order count increased by 15%. Cyber Monday E-Commerce sales rose by 61%, with a dramatic order count increase of 133%. Overall, E-Commerce sales for the 5-day period increased by 25%, and the order count rose by 60%. Naples Soap significantly outperformed the national average for Black Friday and Cyber Monday sales. Deanna Wallin, founder and CEO, credits the success to the entire team, channel partners, supply chain, marketing, and product quality, expecting a strong Christmas season and a successful year-end.

Positive

• Record sales during Thanksgiving, Black Friday, and Cyber Monday
• Significant increase in Black Friday in-store and E-Commerce sales
• Outperformance of the national average for Black Friday and Cyber Monday sales
• Positive outlook for the Christmas season and year-end

Negative

• None.

NAPLES, Fla.--(BUSINESS WIRE)-- Naples Soap Company, Inc (OTCQB: NASO), a health and wellness brand that offers high-quality skin and hair care products throughout the United States, is pleased to report record sales and overall increases during Thanksgiving, Black Friday, and Cyber Monday.

Specifically, Black Friday in store sales set an all time one day sales record increasing 63% over last year. This is due in part to the increase from 8 stores open last year increasing to 13 stores open this year. The remainder of the increase is due to same store sales also rising 14% over last year. In addition, Black Friday E-Commerce order count also increased by 15%. Naples Soap significantly outperformed the national average for Black Friday sales across all retailers, which only increased 7.5% over last year according to Adobe Analytics as reported by CNBC.

Cyber Monday E-Commerce sales also rose a staggering 61% over last year due primarily to a dramatic order count increase of 133%. This shattered the national average over all retailers which increased a respectful 9.6% according to Adobe Analytics as reported by Forbes.

Collectively, E-Commerce sales for the 5-day period between Thanksgiving Day through Cyber Monday increased 25% while the order count during the period rose by 60%. This is compared to national online sales during the Thanksgiving weekend across all retailers increasing only 3.1% while the number of consumers making purchases actually decreased according to Reuters.

“The credit really goes to our entire team and channel partners. This extends all the way to our supply chain, marketing team, the enthusiastic representatives in our locations, the quality of our products, and all the people and processes that made everything work. We expect that we will continue to have an exceptionally strong Christmas season and that we will finish the year very strong,” said Deanna Wallin, Naples Soap Company founder and CEO.

Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the Company’s retail locations in Florida. Naples Soap Company products are sold online from the Company’s website at www.naplessoap.com, through other DTC (direct-to-consumer) channels such as Amazon.com and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit www.naplessoap.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231205661233/en/

Deanna Wallin, Founder and CEO

investorrelations@naplessoap.com | (239) 325-8263

Source: Naples Soap Company

FAQ

How did Naples Soap Company perform during Black Friday and Cyber Monday?

Naples Soap Company experienced record sales during Black Friday and Cyber Monday, with a 63% increase in in-store sales over last year and a 61% increase in Cyber Monday E-Commerce sales.

What contributed to the increase in Black Friday sales for Naples Soap Company?

The increase in Black Friday sales for Naples Soap Company was due to the rise in same-store sales by 14% and a 15% increase in the E-Commerce order count.

How did Naples Soap Company's E-Commerce sales compare to the national average during Black Friday and Cyber Monday?

Naples Soap Company significantly outperformed the national average for Black Friday and Cyber Monday sales, with a 15% increase in E-Commerce order count and a 61% increase in Cyber Monday sales.

What is the outlook for Naples Soap Company for the Christmas season and year-end?

Deanna Wallin, founder and CEO, expects Naples Soap Company to have a strong Christmas season and finish the year on a successful note, attributing the success to the entire team, channel partners, supply chain, marketing, and product quality.