Nexxen’s ACR Audience Segments Licensed by Yahoo DSP for Activation

Rhea-AI Summary

Nexxen (NASDAQ: NEXN) licensed its automatic content recognition (ACR) audience segments to Yahoo DSP, making Nexxen ACR targeting available in the U.S., U.K., and Germany as of Oct. 16, 2025. In the U.S., Nexxen ACR is included in Yahoo DSP's Unified TV Audience and will be paired with Yahoo ConnectID. The segments offer genre, network, program-level and brand-exposure insights for off-the-shelf and custom audiences to help advertisers manage frequency, expand reach, and execute competitive conquesting across linear TV and CTV.

Insights

Data Partnerships Strategist

Nexxen licensed its ACR audience segments to Yahoo DSP for activation in the U.S., U.K., and Germany, expanding addressable TV targeting.

Licensing Nexxen’s automatic content recognition (ACR) segments into Yahoo DSP lets advertisers target households using genre, network, program-level and brand ad‑exposure signals within the DSP environment. In the U.S. the data integrates into Yahoo DSP’s Unified TV Audience stack alongside other TV partners and Yahoo ConnectID, enabling cross‑platform activation in one buying workflow.

The transaction functions as a data supply deal: Nexxen provides audience segments; Yahoo exposes those segments for programmatic buying across linear and CTV. The commercial value stems from enabling advertisers to manage frequency, expand incremental reach and target competitive households without leaving the DSP. These are explicit capabilities described in the release.

Key dependencies and risks include continued technical integration with Yahoo’s identity and activation layers, the commercial terms and take rates from DSP buyers, and regulatory or privacy constraints in each market. The release does not disclose contract length, revenue sharing, or expected monetization, so material financial impact is uncertain from the text alone.

Watch for three monitorable items: adoption and usage metrics inside Yahoo DSP (activation counts and buyer uptake) over the next 12–18 months, any public disclosure of revenue or contract terms in quarterly filings, and expansion of the agreement to additional markets or product layers. Those signals will clarify whether the partnership drives meaningful revenue or scale for Nexxen.

Advertisers gain access to ACR audiences through Yahoo DSP across the U.S., U.K. and Germany

NEW YORK, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced it has licensed its automatic content recognition (“ACR”) audience segments to Yahoo DSP.      

Through this collaboration, Nexxen’s ACR audience segments will be available for targeting within the Yahoo DSP in the U.S., U.K, and Germany, offering advertisers both off-the-shelf and custom segments to suit different objectives. In the U.S. specifically, Nexxen’s ACR data will be included as part of Yahoo DSP’s Unified TV Audience offering, where it will sit alongside other leading TV data partners and be strengthened with Yahoo ConnectID.

These segments provide advertisers with a powerful toolkit – from genre, network and program-level insights to brand-level ad exposure data. The result is a more holistic look at TV-viewing behavior, enabling marketers to achieve incremental reach, manage frequency across platforms and engage in more effective competitive conquesting.

“By incorporating Nexxen’s ACR data into Unified TV Audiences, we’re giving advertisers a more holistic view of household viewing behaviors across both linear and CTV,” said Giovanni Gardelli, VP, Data Products, Yahoo DSP. “This unlocks smarter, more precise targeting across channels, whether it’s targeting based on viewing behavior by genre, network, competitive households that have seen a rival’s ads or viewing intensity like light versus heavy TV watchers.”

“Advertisers today need global data assets that can flex across markets, formats and buying platforms,” said Wendy Lee, Global VP of Data Partnerships, Nexxen. “By licensing our ACR data to Yahoo, we’re making it easier for brands around the world to act on real TV-viewing insights – whether that means finding incremental audiences, controlling frequency across devices or building custom segments that match their exact needs. In sum, we’re bringing marketers the scale of television with the precision of digital, all within the platforms they already utilize and rely on.”

About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible, and unified technology stack comprises a demand-side platform (“DSP”), and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com

Forward-Looking Statements        
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the Nexxen and Yahoo partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

For more information, please contact:        
Genevieve Wheeler            
Communications Director               
gwheeler@nexxen.com

FAQ

What did Nexxen (NEXN) announce on October 16, 2025 about Yahoo DSP?

Nexxen announced it licensed its ACR audience segments to Yahoo DSP for activation in the U.S., U.K., and Germany.

How will Nexxen ACR data be used within Yahoo DSP for U.S. advertisers?

In the U.S., Nexxen ACR is included in Yahoo DSP's Unified TV Audience and will be strengthened with Yahoo ConnectID for cross-channel targeting.

What targeting capabilities do Nexxen ACR segments provide for advertisers using Yahoo DSP?

Segments provide genre, network, program-level insights and brand-level ad exposure data for audience reach, frequency control, and competitive conquesting.

Which markets will have access to Nexxen ACR audiences via Yahoo DSP?

Advertisers can access Nexxen ACR audiences through Yahoo DSP in the United States, United Kingdom, and Germany.

Are Nexxen ACR segments available as prebuilt and custom options on Yahoo DSP?

Yes. The announcement states Nexxen offers both off-the-shelf and custom ACR audience segments for Yahoo DSP buyers.

What advertiser objectives does the Nexxen and Yahoo DSP collaboration target?

The collaboration aims to help advertisers achieve incremental reach, manage cross-platform frequency, and enable more precise competitive conquesting.