Natural Grocers® Introduces House-Brand Organic Coffee Pods

Rhea-AI Summary

Natural Grocers, America's largest family-operated organic and natural grocery retailer, has launched its own line of Organic Coffee Pods under their house brand. The new product line features four varieties including Organic Breakfast Blend, Organic Decaf Breakfast Blend, and Organic French Roast, priced between $8.99 for 12-count and $18.99 for 32-count packages.

The coffee pods are designed with eco-friendly features including plant-based mesh filters, paper lids, and are certified compostable at industrial facilities. The packaging uses 100% recycled paperboard with 30% post-consumer materials. The products are Certified Organic, Fair Trade Certified, and compatible with most single-serve coffee makers.

This launch is part of Natural Grocers' private-label expansion, which currently includes over 800 products. The company has also announced upcoming releases including Organic Kombuchas and Tepaches.

Positive

• Addition of new revenue stream through private-label coffee pods
• Expansion of house brand portfolio, now exceeding 800 products
• Premium pricing strategy ($8.99-$18.99 per package)
• Strategic alignment with eco-friendly consumer trends

Negative

• None.

Made with plant-based mesh filters and paper lids, the unique single-use pods are certified compostable at local industrial composting facilities

LAKEWOOD, Colo., Jan. 21, 2025 /PRNewswire/ -- Natural Grocers®, America's largest family-operated organic and natural grocery retailer, is thrilled to unveil its latest addition to the Natural Grocers Brand Products: four delightful varieties of single-use Organic Coffee Pods. Designed with both quality and convenience in mind, these pods also reflect Natural Grocers' commitment to reducing waste, offering a more eco-conscious way to enjoy your daily brew.

COMPATIBLE, COMPOSTABLE, & DOWNRIGHT DELICIOUS
Natural Grocers' new coffee pods are compatible with most single-serve coffee makers. They're made with plant-based mesh filters and paper lids and are certified compostable at local industrial composting facilities.^[i] The line is also packaged in 100% recycled paperboard boxes crafted with 30% post-consumer recycled materials. Additionally, the pods are Certified Organic and Certified Fair Trade, reflecting the company's dedication to responsible and ethical practices.

"Our new coffee pods offer more than just convenience—they're an invitation to enjoy exceptional taste while making thoughtful choices for our planet," said Raquel Isely, vice president of marketing at Natural Grocers. "Crafted with care, these premium products deliver rich, authentic flavors that have already become customer favorites. With their superior quality and alignment with our customers' values, we're proud to introduce these new varieties as part of our growing Natural Grocers Brand collection, reflecting our unwavering commitment to sustainability, nutrition, taste and affordability."

COFFEE POD VARIETIES

1. Organic Breakfast Blend, 32 ct/11.57 oz ($18.99)
2. Organic Breakfast Blend, 12 ct/4.33 oz ($8.99)
3. Organic Decaf Breakfast Blend, 12 ct/4.33 oz ($8.99)*
4. Organic French Roast, 12 ct/4.33 oz ($8.99)

ATTRIBUTES

• Certified Organic, Non-GMO
• Fair Trade Certified
• 100% Arabica Coffee
• Plant-based Mesh Filter and Paper Lid
• Compatible with Most Single-Cup Brewers
• Vegan Friendly
• Outer Packaging is 100% Recycled Paperboard with 30% Post-Consumer Waste

*Made with the Swiss Water® Process.

RECENT ADDITIONS AND COMING SOON
Established in 2016, the house brand currently offers over 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards by clicking here. Recent additions to the private-label line include Organic Durum Wheat Pasta and Organic Biodynamic Pasta Sauces. Customers can look forward to more premium-quality products at Always Affordable Prices^SM, including a new line of Organic Kombuchas and Tepaches.

• Click here for a media kit, courtesy of Natural Grocers.
• To learn more about Natural Grocers' grocery standards, click here.
• To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 167 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] These facilities create the right conditions, like high heat and controlled moisture, to turn the pods into compost. However, they usually can't be composted in a regular backyard compost bin because those conditions aren't met at home. Check with your local waste management or composting center to see if they accept certified compostable items.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the prices of Natural Grocers (NGVC) new organic coffee pods?

Natural Grocers offers their organic coffee pods in two sizes: 12-count packages for $8.99 and 32-count packages for $18.99.

How many varieties of coffee pods does Natural Grocers (NGVC) offer in their new line?

Natural Grocers offers four varieties in their new coffee pod line: Organic Breakfast Blend (available in both 12 and 32 count), Organic Decaf Breakfast Blend, and Organic French Roast.

Are Natural Grocers (NGVC) new coffee pods environmentally friendly?

Yes, the coffee pods feature plant-based mesh filters, paper lids, are certified compostable at industrial facilities, and come in 100% recycled paperboard packaging with 30% post-consumer materials.

How many private-label products does Natural Grocers (NGVC) currently offer?

Natural Grocers' house brand, established in 2016, currently offers over 800 high-quality products available exclusively at their stores.

What new products is Natural Grocers (NGVC) planning to launch next?

Natural Grocers has announced plans to launch a new line of Organic Kombuchas and Tepaches as part of their private-label expansion.