Natural Grocers® Launches New Organic Essential Oils

Natural Grocers (NASDAQ:NGVC) launched a new private-label Organic Essential Oils line on Dec 16, 2025, adding 10 scents to its Body Care offerings at all 168 Natural Grocers stores.

Rhea-AI Summary

Natural Grocers (NASDAQ:NGVC) launched a new private-label Organic Essential Oils line on Dec 16, 2025, adding 10 scents to its Body Care offerings at all 168 Natural Grocers stores.

Products are certified organic, cruelty-free, bottled in the U.S., and made without additives, residual solvents, fillers or preservatives. Price points include examples such as Organic Lavender 1 oz $18.99 and Organic Frankincense 1 oz $17.99, with 4 oz options for select scents.

Argus Dec 16 session

-0.36% close to close Open Argus

Details

News Market Reaction – NGVC

On Dec 16, the day this news came out, NGVC closed 0.36% below the previous close.

Data tracked by StockTitan Argus for the Dec 16 session.

Key Figures

Organic Cinnamon Oil: $11.99/1 oz Organic Eucalyptus Oil: $6.99/1 oz Organic Frankincense Oil: $17.99/1 oz +5 more

Organic Cinnamon Oil

$11.99/1 oz

Product pricing for new organic essential oil line

Organic Eucalyptus Oil

$6.99/1 oz

Product pricing for new organic essential oil line

Organic Frankincense Oil

$17.99/1 oz

Product pricing for new organic essential oil line

Organic Lavender Oil

$18.99/1 oz

Product pricing for new organic essential oil line (1 oz)

Organic Lavender Oil

$49.99/4 oz

Product pricing for new organic essential oil line (4 oz)

Organic Peppermint Oil

$12.99/1 oz

Product pricing for new organic essential oil line (1 oz)

Organic Peppermint Oil

$33.99/4 oz

Product pricing for new organic essential oil line (4 oz)

Organic Tea Tree Oil

$10.99/1 oz

Product pricing for new organic essential oil line

Historical Context

5 past events · Latest: Dec 10

5 events

1. Dec 10

   Seasonal product launch

   24h Move

   +0.3%

   Launch of two limited-edition organic winter coffees under private label.

2. Dec 04

   Promotional campaign

   24h Move

   -2.9%

   Holly Deals event with discounts up to 50% and member perks.

3. Dec 03

   Store reopening

   24h Move

   +0.0%

   Grand Junction store relocation with reopening events and upgrades.

4. Dec 02

   Trends outlook

   24h Move

   -1.3%

   Publication of Top Trends for 2026 across health and sustainability.

5. Nov 21

   Award recognition

   24h Move

   -5.0%

   Recognition with 2025 Sustainability in the Food Industry Award.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

certified organic, cruelty-free, non-gmo

3 terms

certified organic regulatory

"PRODUCT ATTRIBUTESCertified OrganicCruelty-Free/No Animal Testing"

A certified organic label means a product and its supply chain have been inspected and approved by an authorized authority to meet defined rules for farming and processing — typically avoiding synthetic pesticides, many artificial additives, and genetically modified organisms. For investors, the label often signals a premium market niche with potentially higher prices, brand strength and regulatory compliance costs; think of it like a trusted restaurant hygiene grade that can attract customers but adds oversight and expense.

cruelty-free regulatory

"PRODUCT ATTRIBUTESCertified OrganicCruelty-Free/No Animal Testing"

Cruelty-free means a product and its ingredients were developed and tested without causing harm to live animals; it usually indicates no animal testing at any stage of product development. For investors, cruelty-free labels signal consumer demand for ethical, lower-risk brands and can affect sales, brand reputation and regulatory exposure — similar to a restaurant advertising locally sourced food to attract customers who care about sourcing and quality.

non-gmo technical

"non-GMO pickles and relish."

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Customers can choose from 10 different scents for their next indulgent aromatic escape at the company's Always Affordable^SM prices

LAKEWOOD, Colo., Dec. 16, 2025 /PRNewswire/ -- Natural Grocers®, the nation's leading family-operated organic and natural grocery retailer, has added a new line of organic essential oils to its private-label Body Care offerings. Responsibly sourced and cruelty-free, Natural Grocers® Brand Organic Essential Oils are crafted without additives, residual solvents, fillers or preservatives. Each scent is formulated to deliver quality and potency at an Always Affordable Price^SM.

Natural Grocers proudly expands its private-label Body Care line with 10 organic essential oil scents.

TREAT YOUR NOSE TO THE SCENTS OF THE SEASON
Though these premium-quality oils hit shelves at all 168 Natural Grocers locations just in time for the holidays, the scents are designed to last well beyond the season.

"From cinnamon to tea tree, with lemon in between, this line offers a scent and size for everyone. It's our hope that these oils delight the nose, while offering peace of mind," said Raquel Isely, vice president of marketing at Natural Grocers.

"We are proud to partner with a small, family-run company that bottles and ships all its products from the United States. They take pride in procuring oils from only the most reputable of sources and work closely with all their distributors. You can rest assured the ingredients in these oils—and how they are distilled and packaged—reflect that same level of care."

ORGANIC ESSENTIAL OIL VARIETIES/PRICING

• Organic Cinnamon Essential Oil ($11.99/1 oz)
• Organic Eucalyptus Essential Oil ($6.99/1 oz)
• Organic Frankincense Essential Oil ($17.99/1 oz)
• Organic Lavender Essential Oil ($18.99/1 oz)
• Organic Lavender Essential Oil ($49.99/4 oz)
• Organic Lemon Essential Oil ($9.99/1 oz)
• Organic Oregano Essential Oil ($19.99/1 oz)
• Organic Patchouli Essential Oil ($19.99/1 oz)
• Organic Peppermint Essential Oil ($12.99/1 oz)
• Organic Peppermint Essential Oil ($33.99/4 oz)
• Organic Rosemary Essential Oil ($10.99/1 oz)
• Organic Tea Tree Essential Oil ($10.99/1 oz

PRODUCT ATTRIBUTES

• Certified Organic
• Cruelty-Free/No Animal Testing
• Alcohol-Free Production Process
• Made Without Additives, Residual Solvents, Fillers, or Preservatives
• Responsibly Sourced
• Bottled in the U.S. from Globally Sourced Ingredients

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to more than 900 high-quality items, available exclusively at Natural Grocers stores. Recent additions to the private-label line include two varieties of organic winter seasonal coffees and non-GMO pickles and relish. Customers can look forward to more premium-quality, Always Affordable products, including beef sticks and beef bites (on shelves now) and organic frozen fruit smoothie blends, coming soon.

• Click here for a media kit, courtesy of Natural Grocers.
• Learn more about Natural Grocers' Body Care Standards here.
• To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-launches-new-organic-essential-oils-302643957.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When did Natural Grocers (NGVC) release its new organic essential oils?

The company launched the Natural Grocers Brand Organic Essential Oils on Dec 16, 2025.

How many scents of organic essential oils did Natural Grocers (NGVC) introduce?

Natural Grocers introduced 10 organic essential oil scents in the private-label Body Care line.

Are Natural Grocers (NGVC) organic essential oils available in all stores and when?

Yes; the oils hit shelves at all 168 Natural Grocers locations starting Dec 16, 2025.

What are example prices for Natural Grocers (NGVC) organic essential oils?

Prices listed include Lavender 1 oz $18.99, Frankincense 1 oz $17.99, and Cinnamon 1 oz $11.99.

What quality attributes do Natural Grocers (NGVC) organic essential oils claim?

They are certified organic, cruelty-free, bottled in the U.S., and made without additives or residual solvents.

Who manufactures Natural Grocers (NGVC) organic essential oils and where are they bottled?

Natural Grocers partners with a small family-run U.S. bottler; the oils are bottled in the United States from globally sourced ingredients.