NIQ Expands Google Relationship with Meridian Integration into NIQ Cadence™

NIQ (NIQ) expanded its relationship with Google by integrating Google's open-source Meridian marketing measurement framework into NIQ Cadence.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Meridian, Google’s open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence™, accelerating the path from measurement to continuous marketing optimization in one connected workflow. 

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the expansion of its relationship with Google through the integration of Meridian, Google's open-source MMM framework, into NIQ Cadence™, NIQ's AI-native marketing effectiveness operating system. The strategic partnership gives marketers a single place to measure marketing performance and act on it, shortening the distance between insights and optimization.

Marketing leaders are under growing pressure to prove the return on every media dollar, and traditional measurement has struggled to keep pace. In NIQ’s latest CMO Report, 74% of CMOs said they were under more scrutiny to prove marketing ROI, while just 9% felt they had adequate access to real-time insights. NIQ Cadence™ was built to help close the 65-point actionability gap between accountability and timeliness. Rather than treating measurement as a one-time event, the integration brings Meridian into NIQ Cadence™, a unified platform which brings data, models, and scenario planning together so marketers can measure marketing performance and act on optimizations in real-time.

Integrating Meridian into that loop means the transparent, open-source modeling that organizations already trust now sits alongside the data that feeds it and the decisions that follow. NIQ’s proprietary global data and a marketer’s own inputs flow into the Meridian model, the model runs inside NIQ Cadence™, and the results move straight into scenario planning, optimization, and ongoing performance monitoring.

"Marketing leaders have told us they don't need another standalone model. They need a faster path from insight to action," said Jason Tate, General Manager, Marketing Effectiveness at NIQ. "By bringing Meridian into NIQ Cadence™, we're helping teams expedite data preparation, accelerate modeling cycles, and keep marketing measurement connected to the business decisions it should drive. All of which is dynamically updated through automated APIs, helping marketers get insights faster and more consistently.”

Key Benefits Include:

• Faster model development through streamlined data connectivity and reduced manual preparation
• Faster decision-making across media investment opportunities
• Continuous performance monitoring to keep MMM results fresh
• Scenario planning and optimization within the same environment
• Greater transparency through Google's open-source Meridian methodology

NIQ has been a certified Meridian partner since 2025 and has deep expertise helping brands implement MMM programs using Google's framework. The integration into NIQ Cadence™ represents the next phase of that relationship, extending Meridian from a measurement methodology into an ongoing marketing effectiveness workflow.

About NIQ

NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit www.niq.com.

All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

© 2026 Nielsen Consumer LLC. All Rights Reserved.

NIQ-GENERAL

View source version on businesswire.com: https://www.businesswire.com/news/home/20260930640238/en/

media.relations@nielseniq.com

Source: NIQ Global Intelligence plc

Key Terms

marketing mix modeling (mmm) technical

Marketing mix modeling (MMM) is a statistical technique that quantifies how different marketing activities and external factors contribute to sales or other business outcomes over time. It uses historical, aggregate data on marketing spend, pricing, promotions, distribution, seasonality and macro variables, applies regression or time-series methods to estimate each input’s incremental impact, and produces rules-of-thumb for allocating budgets. Because it works with aggregated, observational data, MMM captures broad channel-level effects and long-term trends but cannot identify individual customer behavior or provide precise, real-time attribution at the user level.

apis technical

APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.