NIQ Expands Health & Beauty Measurement to Capture $56 Billion in Amazon Marketplace Sales
Item-level coverage gives brands a way to examine individual third-party products and emerging brands.
New measurement covers third-party sellers (3P) responsible for
The strategic launch addresses a critical measurement gap in one of retail’s fastest-evolving categories. Amazon is a major driver of Health & Beauty Care growth and is an indicator of emerging ingredient trends and consumer preferences. In
“Amazon’s third-party marketplace is where many of today’s fastest-growing Health and Beauty brands gain traction, yet it has remained one of the industry’s largest measurement blind spots,” said Jacqueline Flam, Managing Director, Beauty and Health at NIQ. “By bringing Amazon 3P into NIQ measurement, brands can identify emerging competitors sooner, spot shifts in consumer demand earlier, and make more informed decisions around innovation, pricing, and growth.”
Key benefits of Amazon 3P data include:
- Gaining a more comprehensive view of the Health & Beauty Care landscape with visibility into individual products from Amazon third-party brands
- Identifying emerging brands and market opportunities earlier, before many brands reach physical retail shelves
- Staying ahead of evolving ingredient and product trends by monitoring marketplace activity at the item level
- Better understanding the factors driving category growth
This offering, which is now live and accessible via NIQ Discover platform, marks another milestone in NIQ’s broader Full View™ strategy. Earlier this year, NIQ announced Amazon third-party measurement as a foundational component of the forthcoming NIQ Beauty Channel, which is designed to deliver a unified understanding of performance across mass, prestige, specialty, and digital commerce. Through innovations like the Beauty Channel, NIQ continues to advance its offering of the Full View™ of Beauty for clients.
FAQs
What is Amazon third-party measurement?
Amazon third-party (3P) measurement provides visibility into sales from Amazon’s third-party seller marketplace, which represents nearly
Why is Amazon third-party measurement important for Health & Beauty Care brands?
Without visibility into Amazon’s third-party marketplace, brands could miss critical market signals that can shape positioning, innovation strategies, and future growth. Amazon third-party marketplace measurement helps provide a broader view of what is driving category growth.
What insights can brands gain from Amazon third-party marketplace measurement?
Brands can analyze sales, share, pricing, promotions, emerging brands, and consumer trends across Amazon's third-party marketplace, helping them make more informed business decisions.
Methodology
Analysis based on data from NIQ Marketplace Sales & Share Solution for the latest 52-week period ending August 8, 2026.
About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately
For more information, please visit www.niq.com.
Forward-Looking Statement
This press release regarding NIQ’s expansion on Health & Beauty Measurement in Amazon Marketplace Sales may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “expects,” “anticipates,” “projects,” “believes,” “forecasts,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.
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Source: NIQ Global Intelligence plc