NIU Launches Direct-to-Consumer Sales of its XQi3 All-Electric On and Off-Road Dirt Bike
Rhea-AI Summary
NIU Technologies has launched a nationwide direct-to-consumer (D2C) sales platform for its XQi3 electric dirt bikes. The NIU Moto Sales Platform (NMSP) enables customers across the United States to purchase, finance, and complete vehicle registration entirely online. The platform integrates with NIU's network of over 100 dealers and offers options for direct shipping or dealer assembly. This launch follows a recent price reduction and over-the-air software update for the XQi3 models. NIU has partnered with Ekho Dealer to power the platform and develop an offline sales system for dealers.
Positive
- Launch of nationwide D2C sales platform expanding market reach
- Integration with existing dealer network of over 100 locations
- Recent price reduction making products more accessible
- Implementation of new OTA software update capabilities
Negative
- None.
Insights
The launch of NIU's direct-to-consumer sales platform represents a significant strategic shift in their business model, but with immediate financial impact. While the D2C approach could potentially improve margins by reducing intermediary costs, the small market cap of
The integration with over 100 dealers and partnership with Ekho Dealer for sales processing indicates a hybrid approach that could scale efficiently. However, the motorcycle market, particularly the electric segment, remains highly competitive. The platform's success will largely depend on consumer adoption rates and the company's ability to manage logistics costs effectively. The price reduction on the XQi3 model, while potentially attractive to consumers, may pressure margins in the short term.
Furthering its mission to make electric mobility accessible, the XQi3 is at its lowest price point ever and available nationwide
LOS ANGELES, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced the launch of its nationwide direct-to-consumer (D2C) sales platform for its lineup of off-road and on-road dirt bikes - the XQi3 Wild and XQi3 Street. The NIU Moto Sales Platform (NMSP) redefines how riders access electric vehicles by combining the convenience of e-commerce with the expertise of a growing dealer network. This announcement comes just weeks after a price drop and over-the-air (OTA) software update on the product, making it more affordable and technologically advanced than ever.
Through the NMSP, customers across the United States can now shop, finance and finalize their XQi3 purchase entirely online. The platform offers a seamless process, including real-time titling, registration, issuance of Manufacturer’s Certificate of Origin (MCO) and financing options. Once purchased, the dirt bikes are shipped directly to customers or to a nearby dealer for final assembly and delivery.
"The launch of the NIU Moto Sales Platform is a milestone not only for our company but for the EV industry as a whole," said Ben McGill, Head of North America Operations at NIU. "E-commerce has transformed countless industries, and we believe it’s time for motor vehicles to embrace this innovation. Our platform ensures that no matter where you live, you can be part of the EV revolution—even if local retailers and dealers haven’t yet adapted to this shift."
In addition to its D2C capabilities, the NMSP strengthens NIU’s existing network of over 100 dealers nationwide, including flagship locations in San Diego and Miami. By integrating directly into retail sales platforms, NMSP drives online-to-offline traffic, empowering dealers to expand their customer base while providing seamless access to NIU’s cutting-edge products.
NIU partnered with Ekho Dealer as a back end partner and underlying sales processing engine. In collaboration with Ekho, NIU is powering the NMSP while also co-developing an offline sales platform to assist dealers across the U.S. in digitizing their transactions, further driving innovation and accessibility for riders and dealers.
With the NIU Moto Sales Platform, NIU Technologies continues to pave the way for the future of electric mobility, blending convenience, accessibility, and innovation to meet the needs of modern riders. For more information about the NIU Moto Sales Platform and to explore NIU’s range of electric mobility solutions, visit www.niu.com.
About NIU Technologies
As a global leader in electric two-wheeled vehicles, NIU's mission is to redefine urban mobility and make life better. Available in 52 countries and listed on Nasdaq, NIU has sold over 4,600,000 electric vehicles since launching its first electric scooter in 2015. Designing and manufacturing high-performance electric motorcycles, mopeds, bicycles, and scooters, as of October 2024, NIU's loyal users and fans have traveled over 25 billion kilometers worldwide. For more information about the company, please visit https://global.niu.com.
Media Contact
Malory Van Guilder
Skyya PR for NIU
niu@skyya.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/be49bf4c-f438-4cec-893d-76e2b806d590
FAQ
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