Niu Technologies Provides Second Quarter 2025 Sales Volume Update
Rhea-AI Summary
Niu Technologies (NASDAQ: NIU), a leading smart urban mobility solutions provider, reported its Q2 2025 sales volume of 350,090 units, representing a 36.7% increase from Q2 2024. The company's China market sales reached 318,719 units, up 53.6% year-over-year, while international sales were 31,371 units, down 35.5% from the previous year.
In China, NIU's success during the "618 Shopping Festival" saw its high-end models achieve top rankings across major e-commerce platforms. Internationally, the company expanded its portfolio with new electric motorcycles, including off-road models, despite facing challenges in the micromobility sector.
Positive
- Total sales volume increased by 36.7% year-over-year to 350,090 units in Q2 2025
- China market sales grew significantly by 53.6% to 318,719 units
- High-end models achieved top rankings during '618 Shopping Festival' on major e-commerce platforms
- Successfully expanded electric motorcycle portfolio internationally with new off-road models
Negative
- International market sales declined 35.5% to 31,371 units
- Facing ongoing challenges in international micromobility sector due to uncertain environment
Insights
NIU's Q2 sales show strong China growth (+54%) but international decline (-35%), creating mixed overall picture despite 37% total growth.
NIU Technologies has released its Q2 2025 sales figures, showing total sales volume of 350,090 units, representing a significant
The China market demonstrated exceptional strength with 318,719 units sold, a dramatic
In stark contrast, international markets showed concerning weakness with sales declining to 31,371 units, a substantial
The first half of 2025 reflects similar patterns with total sales reaching 553,403 units, a
This mixed performance indicates NIU has successfully strengthened its domestic market position, particularly in the premium segment, but faces significant headwinds internationally. The company's ability to reverse the international decline while maintaining domestic momentum will be crucial for sustained growth. Investors should note that sales volume alone doesn't provide complete financial insight, as revenue mix, margins, and operating expenses will ultimately determine financial performance.
BEIJING, July 04, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provided its sales volume results for the second quarter of 2025.
| 2Q 2025 | 2Q 2024 | 1H 2025 | 1H 2024 | ||||
| China Market | 318,719 | 207,552 | 501,784 | 317,667 | |||
| International Markets | 31,371 | 48,610 | 51,619 | 67,634 | |||
| Total | 350,090 | 256,162 | 553,403 | 385,301 |
In the second quarter of 2025, NIU sold 350,090 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. Sales in the China and international markets were 318,719 and 31,371 units, respectively.
In China, we remained focused on our key product line development strategy, enhancing existing models through continuous upgrades and refining our product portfolio. These efforts resulted in an optimized product mix that appeals to a broader range of consumers and delivers a more enjoyable riding experience. During the “618 Shopping Festival,” our high-end models secured top rankings across major e-commerce platforms, including Tmall, JD and Douyin. This strong performance further solidifies NIU’s position in China’s premium market, appealing to riders who value design and innovation.
In the international markets, we launched a comprehensive portfolio of electric motorcycles, including off-road models. Supported by an expanded distribution network, this lineup has significantly strengthened our global market position, despite ongoing challenges in the micromobility sector due to a complex and uncertain environment.
Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, FQi series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
Niu Technologies
E-mail: ir@niu.com
FAQ
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