Nielsen Hldgs Plc Stock Price, News & Analysis

Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP) have signed a multi-year renewal for Local TV ratings, enhancing audience measurement services across Meredith's local stations. The renewal includes Nielsen Scarborough, offering in-depth consumer behavior data across over 2,000 categories. This collaboration aims to bolster Meredith's advertising strategies by leveraging Nielsen's comprehensive measurement services. Both companies expressed excitement about the continuation of their partnership, which is expected to enhance local media buy activations.

Nielsen (NYSE: NLSN) is set to deploy approximately 3,000 new Portable People Meter (PPM) Wearables starting September 2021. This initiative aims to modernize the panelist experience and enhance engagement among challenging demographics. The next-gen PPM is essential for Nielsen ONE, a unified media consumption metric. The updated design includes various wearable forms and a companion app for improved data transmission and communication. Rigorous testing has shown positive results for the wearables, with a full rollout planned for late 2022.

Nielsen Holdings plc (NYSE: NLSN) reported a strong Q2 2021 with revenues rising 6.2% year-over-year to $861 million. Audience Measurement revenues increased 4.3%, while Outcomes & Content revenues rose 11.5%. Net income surged 207.1% to $86 million, equating to $0.24 per diluted share. Adjusted EBITDA reached $370 million, an 11.8% increase. The company raised its 2021 guidance, projecting adjusted EBITDA at $1,475 to $1,490 million and free cash flow between $620 to $650 million. A quarterly dividend of $0.06 per share was declared, payable on September 2, 2021.

Nielsen (NYSE: NLSN) announced a new approach to eliminate reliance on digital identifiers, enhancing measurement capabilities in a privacy-first environment. This shift addresses the challenges posed by third-party cookie deprecation by focusing on first-party data for both authenticated and unauthenticated traffic. The new methodology, part of Nielsen ONE, aims for scalability across channels, ensuring a comprehensive view of digital advertising effectiveness. By 2023, Nielsen intends to achieve full resiliency against digital identifiers, with its Digital Ad Ratings already covering 90% of digital spend.

On July 20, 2021, ThinkAnalytics and Gracenote announced a collaboration to enhance personalized video search and recommendations for TV providers. Their new solution integrates ThinkAnalytics' AI-driven content recommendations with Gracenote's visual imagery, aimed at improving user engagement. Independent testing showed measurable increases in content consumption metrics. This partnership seeks to provide a turnkey solution for TV and streaming services, leveraging advanced data science to create a tailored viewing experience.

The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) has declared a quarterly cash dividend of $0.06 per share. This dividend is scheduled for payment on September 2, 2021, to shareholders recorded by the close of business on August 19, 2021. As a prominent global data and analytics company, Nielsen provides critical insights in the media industry, aiming to optimize client investments through comprehensive audience measurement services.

Nielsen Holdings plc (NYSE: NLSN) will report its second quarter 2021 financial results on Thursday, July 29, 2021. The report will be followed by a conference call at 8:00 a.m. Eastern Time to discuss the results. A press release will be available ahead of the call on the company's website. Interested parties can access the call via a webcast at nielsen.com/investors or by phone with specific dial-in numbers. A replay will be accessible from 11:00 a.m. Eastern Time on the same day until August 5, 2021.

Nielsen (NYSE: NLSN) has acquired TVTY, a prominent TV attribution and ad monitoring company based in Paris. This acquisition aims to enhance Nielsen's TV Attribution and Ad Intel services, providing improved outcomes capabilities for advertisers. Financial details of the deal remain undisclosed. Nielsen's Chief Growth Officer expressed enthusiasm about integrating TVTY's solutions to optimize advertising spend based on business outcomes, aligning with Nielsen's strategy for cross-media audience measurement.

Nielsen (NLSN) has partnered with IHS Markit (INFO) to enhance marketing efficiency in the automotive sector. The collaboration integrates data from Polk Automotive Solutions, providing advertisers with deeper insights into auto consumer behavior. This partnership aims to optimize audience engagement, enabling better-targeted marketing strategies. The combined data includes over 50 million vehicle transactions annually, facilitating improved campaign measurement and reduced waste. Nielsen plans to expand the offerings over the next year to enhance audience targeting and outcomes measurement.