Nielsen Hldgs Plc Stock Price, News & Analysis

Roku, Inc. (NASDAQ: ROKU) has successfully completed the acquisition of Nielsen Holdings plc's (NYSE: NLSN) Advanced Video Advertising business, which includes key technologies like automatic content recognition and dynamic ad insertion. This strategic move, announced on March 1, 2021, aims to expedite Roku's end-to-end DAI solution for traditional TV. Moreover, a long-term partnership will enhance the integration of Nielsen's measurement products into Roku's platform, further advancing Nielsen ONE, a cross-media measurement solution.

Nielsen Holdings plc (NYSE: NLSN) has launched Nielsen Market Lift, a cloud-based campaign measurement tool designed to help marketers assess the effectiveness of their advertising efforts. Available in 37 global markets, the tool uses automated analytics to provide insights into marketing performance across various media channels. It aims to enhance accountability and return on investment (ROI) for marketers, enabling them to make informed decisions rapidly. The product reflects Nielsen's commitment to delivering measurable outcomes and maximizing advertising investments.

On April 8, 2021, Nielsen (NYSE: NLSN) announced an expanded partnership with Twitter (NYSE: TWTR) to enhance Twitter's video advertising capabilities. This integration incorporates Nielsen Media Impact (NMI), Nielsen Ad Intel, and Total Ad Ratings (TAR), enabling better pre- and post-campaign planning for advertisers. These tools will provide insights across platforms, including TV, helping Twitter maximize ad inventory and campaign results. The partnership aims to improve cross-media strategies and enhance transparency for advertisers, ultimately unlocking more value in video advertising.

Nielsen (NYSE: NLSN) has released its Annual Marketing Report: The Era of Adaptation, highlighting shifts in marketing strategies post-COVID-19. The report reveals that customer acquisition is the primary focus for brands, with smaller companies prioritizing customer retention. Key insights include the rise of Connected TV and the need for enhanced marketing analytics tools. Despite challenges in implementing these new strategies, marketers recognize the increasing importance of first-party data, with 86% acknowledging its significance amidst data quality concerns.

Consumer Confidence Index® rose to its highest level in a year, reaching 109.7 in March 2021, up from 90.4 in February. The Present Situation Index increased from 89.6 to 110.0, suggesting improved consumer perceptions of the economy. The Expectations Index also saw a rise, from 90.9 to 109.6. Despite this optimism, concerns about inflation, particularly due to rising gas prices, may affect future spending intentions. The survey indicates heightened purchasing intentions for significant items like homes and vehicles.

Nielsen (NYSE: NLSN) released a report titled "Shattering Stereotypes" highlighting the underrepresentation of women over 50 in media. The study shows that these women only represent 8% of screen time, despite being 20% of the population.

The report emphasizes that when depicted, roles often reinforce stereotypes. It calls for increased visibility to reflect the multi-faceted lives of these women, who are dynamic and influential. The analysis also points out the growing trend of women over 65 using internet-connected devices, with a 51% increase in usage.

Nielsen (NYSE: NLSN) announced a long-term partnership with Spanish Broadcasting System (SBS), renewing their audio measurement licenses across five PPM markets and Puerto Rico. This multi-year agreement supports SBS's AIRE Radio Network, which reaches 95% of the U.S. Hispanic audience via over 300 stations. SBS is the largest publicly traded Hispanic media company in the U.S. and owns 17 stations. The collaboration aims to enhance advertising value, leveraging Nielsen's audience measurement to capitalize on the growing Hispanic market influence.

Nielsen Holdings has successfully completed the sale of its former Global Connect business, NielsenIQ, to Advent International affiliates. This strategic move is part of Nielsen's transformation to enhance its focus on three core solutions: Audience Measurement, Audience Outcomes, and Gracenote Content Services. CEO David Kenny expressed gratitude towards the NielsenIQ team and emphasized the company's commitment to adapting to the evolving media landscape. Financial and legal advisories for this transaction were provided by J.P. Morgan Securities and Guggenheim Securities, among others.

Gracenote, a Nielsen company (NYSE: NLSN), has introduced Personalized Imagery aimed at enhancing viewer engagement for video services. This innovation uses Gracenote Video Descriptors, adapting program images to align with individual viewer preferences. A pilot by a leading U.S. streaming service showed an 11.2% increase in viewing time and a 7.7% rise in the number of titles watched. With this solution, Gracenote seeks to empower TV providers to offer tailored content presentation, driving viewer satisfaction and maximizing platform engagement.