Newsmax Hits 20 Million Followers on Social Media

Rhea-AI Summary

Newsmax (NYSE:NMAX) has achieved a significant milestone by reaching 20 million combined social media followers across various platforms. The company leads all U.S. TV news networks in per-follower social interaction rates on major platforms, with particularly strong performance on Facebook, where it exceeded Fox News by 241% in 2024. The company's social media presence includes over 5 million followers on Facebook, 4.1 million on Truth Social, 3.4 million on X, and 2.4 million on YouTube.

In Q1 2025, Newsmax's Facebook interactions reached 27.4 million, up 123% from Q1 2024. The company's cable channel also saw a 50% increase in total audience year-over-year during Q1 2025. According to a Reuters Institute study, Newsmax has established itself as one of the top 12 news brands in the U.S.

Positive

• Record-breaking social media engagement rates, surpassing major competitors like Fox News, CNN, and MSNBC
• 50% year-over-year increase in total cable channel audience in Q1 2025
• 123% growth in Facebook interactions from Q1 2024 to Q1 2025
• Recognition as one of the top 12 news brands in the U.S. by Reuters Institute

Negative

• None.

Insights

Media Analyst

Newsmax reports strong social growth and engagement metrics, but financial impact remains to be seen.

Newsmax's milestone of reaching 20 million social media followers demonstrates significant digital growth for the media company. More notable than the raw follower count is the company's exceptional engagement metrics, with per-follower interaction rates substantially outpacing major competitors across platforms. On Facebook, Newsmax's engagement rate exceeded Fox News by 241%, CNN by 1,580%, and MSNBC by 630% in 2024.

The company's social interactions on Facebook reached 27.4 million in Q1 2025, representing a 123% year-over-year increase. This digital momentum appears to be mirrored in traditional channels, with the cable network reporting a 50% audience increase year-over-year.

For media companies, engagement metrics serve as leading indicators of audience loyalty and content resonance, which are foundational for advertising potential. However, the press release doesn't provide information on how these metrics have impacted revenue or profitability.

The Reuters Institute recognition of Newsmax as one of the top 12 U.S. news brands provides external validation of the company's growing market position. The company's multi-platform strategy aligns with evolving media consumption patterns, positioning Newsmax to potentially capitalize on audience growth across various channels.

Digital Media Strategist

Newsmax's engagement outperforms competitors dramatically, suggesting focused audience targeting rather than mass-market approach.

The extraordinary per-follower engagement metrics reported by Newsmax merit closer examination. While traditional news networks typically optimize for reach, Newsmax appears to have successfully cultivated a highly responsive audience base. The dramatic outperformance against established competitors—2,739% greater engagement than ABC News on X and 1,580% greater than CNN on Facebook—suggests Newsmax content strongly resonates with its specific audience segment.

This engagement-focused strategy is particularly valuable in today's algorithmic media environment, where platforms increasingly prioritize high-engagement content in feeds. The company's distribution across diverse platforms (Facebook, Truth Social, X, YouTube) demonstrates a comprehensive approach to audience development.

The breakdown of Newsmax's social following shows significant audience on both mainstream platforms (5 million on Facebook) and alternative platforms (4.1 million on Truth Social). This diversification reduces platform dependency risk while capturing audience across the media consumption spectrum.

The 50% increase in cable audience indicates the company's digital strategy may be successfully driving viewers to its traditional media properties—a challenging cross-platform conversion many media companies struggle to achieve. While these metrics show operational momentum, investors would benefit from seeing how this engagement translates to advertising revenue and subscription growth in future reports.

Company Leads All U.S. TV News Networks in Per-Follower Social Interaction on Top Social Platforms

BOCA RATON, FL / ACCESS Newswire / May 5, 2025 / Newsmax Inc. (NYSE:NMAX) ("Newsmax" or the "Company") today announced that the Company has reached 20 million combined social media followers - a major milestone.

Newsmax also broke records in Q1 2025 and for all of 2024, becoming #1 for all U.S. news networks (broadcast and cable) for per-follower social interaction rate on Facebook, X and Instagram.

Newsmax's reach across social media is huge, with more than five million followers on Facebook, 4.1 million on Truth Social, 3.4 million on X, 2.4 million on YouTube and millions more on other platforms.

These numbers continue to grow as Newsmax garners high engagement from users, according to Amplify, a social analytics service.

On Facebook, Newsmax's per-follower interaction rate was 241% greater than Fox News in 2024.

Newsmax saw even stronger numbers against other competitors, with per-follower interactions 1,580% greater than CNN and 630% greater than MSNBC.

Similarly, on X, Newsmax had a per-follower interaction rate 2,739% greater than ABC News, 526% greater than CBS News, 294% greater than Fox News and 272% greater than MSNBC.

Through Q1 2025, Newsmax social interactions on Facebook reached 27.4 million, up 123% from Q1 2024.

"Reaching 20 million social media followers with the best per-follower engagement in TV news, Newsmax isn't just growing - it's surging ahead as a rising force," commented Corey Clayton, Newsmax's Senior Director for Social Media.

He added, "This milestone proves that our social audience is energized around the Newsmax brand."

Christopher Ruddy, Newsmax CEO, said, "Newsmax is one of the most powerful news brands in America because we have an 'all for all' approach - we provide great content on all major media platforms for all people."

"Our success on social media is just another indication of the great content and news we're providing the public," Ruddy continued.

Newsmax sees social media as a key driver for the success on its cable, OTT and digital outlets.

In the first quarter of 2025, the Newsmax cable channel saw a 50% increase in total audience year-over-year as a recent Reuters Institute study found Newsmax was one of the top 12 news brands in the U.S.

See Newsmax's Reach on Social Media Platforms

About Newsmax

Newsmax Inc. is listed on the NYSE (NMAX) and operates, through Newsmax Broadcasting LLC, one of the nation's leading news outlets, the Newsmax channel. The fourth highest-rated network is carried on all major cable and satellite systems. Newsmax's media properties reach more than 40 million Americans regularly through Newsmax TV, the Newsmax App, its popular website Newsmax.com, and publications such as Newsmax Magazine. Forbes has called Newsmax "a news powerhouse."

For more information, please visit Investor Relations | Newsmax Media, Inc.

Investor Contacts

Newsmax Investor Relations
ir@newsmax.com

FORWARD-LOOKING STATEMENTS:

This communication contains forward-looking statements. From time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Forward-looking statements can be identified by those that are not historical in nature. The forward-looking statements discussed in this communication and other statements made from time to time by us or our representatives, may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. The Company does not guarantee future results, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. Forward-looking statements should not be relied upon as predictions of future events. We are under no duty to update any of these forward-looking statements after the date of this communication to conform our prior statements to actual results or revised expectations, and we do not intend to do so. Factors that may cause actual results to differ materially from current expectations include various factors, including but not limited to our ability to change the direction of the Company, our ability to keep pace with new technology and changing market needs, the competitive environment of our business changes in domestic and global general economic and macro-economic conditions and/or uncertainties and factors set forth in the section entitled "Risk Factors" in the Company's Annual Report on Form 10-K for the twelve months ended December 31, 2024, and other filings the Company makes with the Securities and Exchange Commission. Nothing in this communication should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Undue reliance should not be placed on forward-looking statements in this communication, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein.

SOURCE: Newsmax Inc.

View the original press release on ACCESS Newswire

FAQ

How many social media followers does Newsmax (NMAX) have in 2025?

Newsmax has reached 20 million combined social media followers across various platforms, including 5 million on Facebook, 4.1 million on Truth Social, 3.4 million on X, and 2.4 million on YouTube.

What is Newsmax's (NMAX) social media performance compared to competitors in 2024?

Newsmax achieved the highest per-follower interaction rate among U.S. news networks, exceeding Fox News by 241%, CNN by 1,580%, and MSNBC by 630% on Facebook.

How much did Newsmax's (NMAX) cable channel audience grow in Q1 2025?

Newsmax's cable channel experienced a 50% increase in total audience year-over-year in the first quarter of 2025.

What was Newsmax's (NMAX) Facebook interaction growth in Q1 2025?

Newsmax's Facebook interactions reached 27.4 million in Q1 2025, representing a 123% increase from Q1 2024.