AMD Hires Ariel Kelman as Chief Marketing Officer
Rhea-AI Summary
AMD (NASDAQ: AMD) announced on Feb 9, 2026 that Ariel Kelman has been appointed Senior Vice President and Chief Marketing Officer, effective immediately. Kelman will lead global marketing, including brand, communications, events, developer relations and go-to-market strategy, and will report to Ruth Cotter.
Background: Kelman brings over two decades of marketing leadership at enterprise technology firms, most recently serving as president and CMO at Salesforce, with prior senior roles at Amazon Web Services and Oracle. The company said Kelman will help sharpen storytelling, deepen customer and partner engagement, and support AMD’s growth in high-performance and AI solutions.
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Market Reality Check
Peers on Argus
Semis showed mixed action pre-announcement. Momentum scanner flagged NVDA up 4.01% and MU down 4.12%, while no same-day peer headlines were recorded. This points more to company-specific positioning than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 03 | Earnings results | Positive | -1.7% | Record Q4 and 2025 revenue and data center strength highlighted. |
| Jan 20 | Board appointment | Positive | +0.0% | KC McClure added to board, bringing extensive finance experience. |
| Jan 14 | AI partnership | Positive | +1.2% | Strategic TCS collaboration to scale AI from pilots to production. |
| Jan 06 | Earnings date set | Neutral | -2.0% | Scheduled Q4 and full-year 2025 earnings release and conference. |
| Jan 05 | AI product launch | Positive | -3.0% | CES 2026 AI product and roadmap announcements across cloud-to-edge. |
Recent history shows several positive AI and earnings-related updates followed by mixed to negative next-day moves, indicating that good news has not always translated into sustained upside.
Over the last few months, AMD has highlighted strong AI and data center momentum, including record Q4 and full-year 2025 results, major AI product launches at CES 2026, and an AI-focused collaboration with TCS. Governance and leadership have also evolved, with KC McClure joining the board and an earnings date announcement in early January. Against this backdrop, the CMO appointment adds to AMD’s efforts to scale its brand and go-to-market around high-performance and AI solutions.
Market Pulse Summary
This announcement adds a senior marketing leader as AMD emphasizes scaling its high-performance and AI portfolio across data center, client, gaming and embedded markets. Recent news flow has featured record 2025 results, AI-focused collaborations, and major product launches, underscoring an execution-heavy phase. Investors may watch how the new CMO influences brand positioning, developer engagement and go-to-market effectiveness alongside ongoing AI-driven growth initiatives and board-level governance updates.
AI-generated analysis. Not financial advice.
SANTA CLARA, Calif., Feb. 09, 2026 (GLOBE NEWSWIRE) -- Today AMD (NASDAQ: AMD) announced that Ariel Kelman has been appointed Senior Vice President and Chief Marketing Officer, effective immediately. Kelman will lead the AMD global marketing organization, overseeing brand, communications, events, developer relations and go-to-market strategy.
Kelman will report to Ruth Cotter, Senior Vice President and Chief Administrative Officer, and will work closely with the AMD executive team to deepen engagement with customers, partners, developers and the broader technology ecosystem as AMD continues to scale its product and solutions leadership.
“Ariel is a proven marketing leader with deep experience building brands, driving marketing impact at scale and connecting innovation to customer value,” said Cotter. “As AMD continues to expand our portfolio and deliver industry-leading high-performance and AI solutions across data center, embedded, client and gaming, Ariel’s leadership will be instrumental in sharpening our storytelling, advancing our marketing organization and accelerating our momentum.”
Kelman brings more than two decades of experience leading global marketing organizations at some of the world’s most respected enterprise and technology companies. Most recently, he served as president and CMO at Salesforce, where he led the company’s global marketing organization. He also held senior leadership roles at Amazon Web Services and Oracle, where he helped scale and modernize global marketing teams during periods of rapid growth.
“I’m thrilled to join AMD at such an exciting moment in the company’s journey,” said Kelman. “I’m looking forward to working with the team to elevate the AMD brand, deepen engagement with customers and partners and capture the massive AI data center opportunity enabled by AMD’s uniquely differentiated products. That combination is what energizes me most.”
About AMD
AMD (NASDAQ: AMD) drives innovation in high-performance and AI computing to solve the world’s most important challenges. Today, AMD technology powers billions of experiences across cloud and AI infrastructure, embedded systems, AI PCs and gaming. With a broad portfolio of AI-optimized CPUs, GPUs, networking and software, AMD delivers full-stack AI solutions that provide the performance and scalability needed for a new era of intelligent computing. Learn more at www.amd.com.
Contact:
Brandi Martina
AMD Communications
(512) 705-1720
brandi.martina@amd.com
Liz Stine
AMD Investor Relations
+1 720-652-3965
liz.stine@amd.com
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