Restart Life Advances AI-Driven E-Commerce Strategy to Scale Online Sales Growth for Holy Crap Foods
Rhea-AI Summary
Restart Life (OTC:NMLSF) outlined an AI-driven e-commerce strategy for subsidiary Holy Crap Foods to scale direct-to-consumer and wholesale sales. The new digital platform will use predictive models and tools such as OpenAI, Claude.ai, ChatGPT and Klyavio AI for personalization, forecasting, care and ad optimization.
Corporate actions include granting 1,050,000 stock options at $0.10 and 1,525,000 RSUs, a CAD$17,626.88 debt settlement via 195,854 shares at $0.09, and issuing 250,000 shares to a director for performance milestones, all subject to statutory hold periods.
AI-generated analysis. Not financial advice.
Positive
- AI-powered e-commerce platform to enhance personalization, forecasting and ad efficiency across sales channels
- Use of plug-and-play AI models that can support future brand and product rollouts
- Grant of 1,050,000 stock options at $0.10 aligns consultants, directors, officers and employees with share price
- Grant of 1,525,000 restricted share units with two-year terms supports longer-term retention incentives
- Debt settlement of CAD$17,626.88 via 195,854 shares improves the balance sheet without immediate cash outlay
- 250,000 shares issued for performance milestones tied to first brand acquisition and growth initiatives
Negative
- Issuance of 1,050,000 stock options at $0.10 may create future shareholder dilution
- Issuance of 1,525,000 restricted share units increases potential equity overhang
- Debt settlement with 195,854 shares at $0.09 adds incremental dilution for existing shareholders
- Additional 250,000 shares issued to a director further increases share count over time
Vancouver, British Columbia--(Newsfile Corp. - June 18, 2026) - Restart Life Sciences Corp. (CSE: HEAL) (FSE: HN30) (OTC Pink: NMLSF) ("Restart Life" or the "Company") is pleased to announce that its wholly owned subsidiary, Holy Crap Foods Inc., is preparing to begin harnessing predictive AI to further its e-commerce consumer and wholesale sales platform. The initiative is engineered to leverage readily available predictive consumer behavior models to optimize, monetize, and scale the brand's direct-to-consumer and business-to-business reach.
The integration of our AI initiative is being constructed in tandem with a brand-new, consumer-facing digital experience aimed at maximizing conversion, retention, and digital engagement. The platform's initial rollout is planned to launch shortly, leveraging additional AI models as new thresholds are achieved. The technology roadmap will leverage known customer AI modeling hubs such as OpenAI and Claude.ai, with customer service automation leveraging ChatGPT functionality, and Klyavio AI for our Email and CRM programs.
By embedding AI functionality into its technology stack, customer acquisition strategy and sales environments, the Company stands to gain significant operational advantages over the traditional marketing tools currently inherited from the Holy Crap acquisition. Further benefits of utilizing AI across the Company's sales verticals include:
- Personalized Shopping Customer Journeys: Dynamically rendering website content, product bundles, and messaging in real time to match the unique intent and wellness profile of individual site visitors.
- Predictive Demand & Inventory Forecasting: Automating inventory replenishment cycles by factoring in historical purchasing velocities, localized demographic trends, and seasonality, thereby dramatically minimizing overhead waste.
- Automated Customer Care and Conversion Funnels: Integrating natural language AI agents to instantly resolve consumer inquiries, lower shopping cart abandonment, and nurture recurring subscription models around the clock.
- Algorithmic Ad Optimization: Auto-generating and micro-targeting creative marketing assets to significantly lower customer acquisition costs (CAC) while scaling total return on ad spend (ROAS).
- Understand Evolving Purchasing Drivers: Uncover behavioral insights regarding why and when consumers purchase premium functional foods, allowing for real-time adjustments to product positioning.
By utilizing plug-and-play AI models, the Company is leveraging technologies that can be used for future brand and product roll outs, shortening product launch timelines and minimizing technology spend in future brands under the corporate umbrella. The leveraged AI platforms will continuously ingest digital touchpoints to map predictive consumer behavior patterns.
"We are incredibly excited to utilize the powerful sales and behavioral AI tools available to us, and the competitive edge it delivers," said Steve Loutskou, CEO of Restart Life Sciences Corp. "Having pioneered large-scale technology frameworks in the past that processed millions of data points, I know firsthand how deep consumer data can provide a massive advantage. As we push the Holy Crap brand into competitive US digital platforms and scale our footprint internationally through 2027, this new technology stack will give us the high-level infrastructure required to optimize our e-commerce funnels and drive sustainable revenue. Beyond our current footprint, this tech gives Restart Life an unbelievably powerful, plug-and-play blueprint to scale any new brand we bring into the e-commerce landscape. We sincerely thank our shareholders as we remain focused on sustainable growth through profitable revenue generation."
Corporate Update
The Company has granted an aggregate 1,050,000 stock options, exercisable at
Further, the Company announces that it proposes to enter into a debt settlement agreement with a creditor of the Company (the "Creditor") to settle CAD
The Company is also pleased to announce that further to its press releases of May 8, 2026 and May 15, 2026, it has issued 250,000 common shares (the "Shares") to a director of the Company for certain performance milestones set out in a consulting agreement relating to the successful acquisition of the companies first brand asset, Company growth initiatives, and market capitalization achieved through the end of 2025.
The Shares shall be subject to a four-month and one day hold period from the date of issuance under applicable Canadian securities laws.
The issuance of shares is considered to be a related party transaction within the meaning of Multilateral Instrument 61-101 - Protection of Minority Security Holders in Special Transactions ("MI 61-101"). The Company has relied on the exemptions from the formal valuation and minority shareholder approval requirements of MI 61-101 (and Policy 5.9) as the fair market value of the Shares issued to such persons does not exceed
About Holy Crap Foods Inc. Holy Crap Foods Inc., a subsidiary of Restart Life Sciences Corp. (CSE: HEAL), is a premium "better-for-you" functional food brand specializing in organic, superseed-based breakfasts and oatmeals. Focused on gut health, clean digestion, and sustained energy, the brand utilizes high-quality, certified organic ingredients, including chia, hemp, and buckwheat, to deliver nutrient-dense, plant-based nutrition. Free from artificial additives, Holy Crap blends convenience with functional wellness for health-conscious consumers across North America. Learn more at holycrap.com.
About Restart Life Sciences Corp. Restart Life Science Corp. is a Canadian-based life sciences company listed on the CSE. For more information about Restart Life., please visit the Company's website at www.restartlife.co
Forward-Looking Statements: This news release contains statements that constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause Restart Life Sciences' actual results, performance or achievements, or developments in the industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "potential," "strategy," "expansion," "launch," "phased" and similar expressions, or that events or conditions "will," "would," "may," "could" or "should" occur.
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
On behalf of the Board of Directors
Steve Loutskou
Chief Executive Officer
Restart Life Sciences Corp.
Tel: +1 (778) 404-0474 Email: hello@restartlife.co
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/302018