Restart Life Sciences Corp. reports developments in its better-for-you functional food and consumer packaged goods portfolio. The company operates through Holy Crap Foods Inc., a wholly owned subsidiary focused on superseed cereals, oatmeal and related gut-health products, and also references wellness product lines such as BrainQ™ and BrainBalls™ for cognitive health.
Recurring updates cover Holy Crap Foods integration, wholesale and e-commerce sales channels, Amazon Canada and Walmart.ca distribution, certified manufacturing capabilities, product development with the University of Manitoba’s Richardson Centre for Food Technology and Research, and internal infrastructure for brand scaling. Company news also includes board appointments, capital-markets oversight, related-party share issuance disclosures and broader operational execution across its functional wellness platform.
Restart Life Sciences (NMLSF) has advanced development of its licensed health-related trademarks and is preparing selected products for future commercial launch. The agreement grants exclusive rights for an initial five-year term, with a five-year renewal option. Work has covered formulation, branding, packaging and production planning.
Management is considering standalone brands sold through existing channels or complementary products within existing brands, using shared infrastructure where appropriate. No final decision has been made on the commercial structure or launch sequence of all licensed properties. Launch timing and structure depend on production readiness, regulatory requirements, available working capital and market conditions. During 2026, the company launched Holy Crap Protein+ and continued developing HC Kids.
Restart Life Sciences (NMLSF) has launched its new HC Protein+ oatmeal and superseed products for commercial sale through Holy Crap Foods' direct-to-consumer e-commerce site, marking a further step in its product development and digital commerce strategy.
The initial HC Protein+ lineup includes two plant-based, vegan, Certified Non-GMO oatmeals, Protein+ Banana Cocoa and Protein+ Pineapple Coconut, each delivering 10 grams of protein per serving in 320g pouches with eight servings. The products are positioned around digestive wellness and the "Healthy Gut, Happy Mind" philosophy and are now available at www.holycrap.com, adding a new revenue-generating category to Holy Crap’s online portfolio. Restart Life is also offering investors a 20% discount on HC Protein+ with code INVESTOR2026 until September 30, 2026.
The launch occurs as the company advances a next-generation, AI-enabled Holy Crap website intended to use data and artificial intelligence to enhance customer analytics, personalization, service automation and digital marketing, and to support broader direct-to-consumer expansion across Restart Life’s portfolio.
Restart Life Sciences (NMLSF), through its wholly owned subsidiary Holy Crap Foods, will exhibit at the CHFA NOW Toronto trade show on September 26–27, 2026, at Exhibition Place in Toronto.
Holy Crap will showcase its organic, plant-based portfolio and officially debut a new line of protein product SKUs, extending the brand into the protein and functional nutrition category beyond its superseed-based cereals and oatmeals. To boost booth traffic and engagement, Holy Crap is partnering with Toronto-based Digital Mirror to provide an interactive AI Photo Booth experience, where attendees can use custom AI-enhanced photo technology while sampling new and existing products.
Restart Life Sciences (NMLSF) reported Q2 2026 results showing 146% sequential revenue growth as it transitions into a revenue-producing consumer packaged goods business following the Holy Crap Foods acquisition.
Total revenue for H1 2026 was $465,715, compared with nil in H1 2025. Q2 2026 revenue reached $331,162, with Holy Crap generating about $110,000 in June alone at approximately 35% gross margins, a 64.2% year-over-year increase for the brand. Q2 gross profit was $130,699, a 39.5% gross margin, and H1 gross profit was $192,636, a 41.4% gross margin.
Total assets were $1,903,647 as of June 30, 2026, up from $1,767,208 at year-end 2025, with shareholders' equity at $1,324,748. Operational initiatives included a Walmart.ca listing, entry into the U.S. via Amazon, a Caribbean pilot, launch of a new protein-focused product line, and continued evaluation of M&A opportunities.
Restart Life Sciences (OTC Pink: NMLSF) announced that its premium functional food brand Holy Crap Foods has officially launched in the U.S. via the Amazon USA platform. The initial rollout includes two top-performing super seed SKUs and a variety package, with additional 225g super seed SKUs already in shipment to the U.S.
The company reported active product movement and plans to leverage Amazon marketing tools to boost visibility and customer acquisition. Production has begun on two new 320g protein SKUs (Pineapple Coconut and Banana Cocoa), expected to debut alongside a new AI-enabled direct-to-consumer website. Restart Life has also developed “travel pack” mini versions of its cereals and protein SKUs, which will be sampled at the CHFA NOW trade show in Toronto from September 25–27, 2026, and at other events through 2027.
Restart Life Sciences (OTC Pink: NMLSF) announced that its wholly owned subsidiary Holy Crap Foods has begun commercial production of a new protein-focused product line, marking a milestone in its product roadmap and expansion of its functional food portfolio.
The initial launch includes two 320g plant-based flavors, Pineapple Coconut with 10g of protein per serving and Banana Cocoa, produced at Holy Crap’s certified organic, kosher and non-GMO facility in Gibsons, British Columbia. The products will debut next month alongside a new AI-driven e-commerce platform designed to personalize shopping and scale online sales. Restart Life also reported that director Khavita Harrycharran resigned from the board and will continue as a consultant.
Restart Life Sciences (OTC: NMLSF) issued a corporate update outlining a strategic focus on targeted M&A to expand its presence in health and wellness consumer packaged goods. Building on the acquisition and rollout of subsidiary Holy Crap Foods, the company is positioning itself as an active acquirer.
Restart Life is evaluating specialized M&A brokerages and will target revenue-producing, scalable brands, prioritizing U.S.-focused companies and select Canadian brands ready to scale internationally. Acquisitions are expected to integrate into its centralized “plug-and-play” operating platform to leverage existing branding, digital marketing, accounting, regulatory and brand management capabilities.
Restart Life Sciences (OTC: NMLSF; CSE: HEAL; FSE: HN30) announced a U.S. expansion plan for subsidiary Holy Crap Foods, centered on an updated AI-driven e-commerce platform and a staged market-entry strategy.
The company plans to launch direct-to-consumer digital channels in the U.S. in the coming weeks via a new Holy Crap website integrating AI-based consumer analytics, customer service automation, and CRM tools. A three-phase U.S. strategy includes: Phase 1 digital launch with production and fulfillment from the Gibsons, British Columbia facility; Phase 2 monitoring of sales metrics, traffic, and demand across key regions; and Phase 3 evaluation of shifting production for the U.S. market to American facilities, with related R&D already underway.
Restart Life is also advancing three Holy Crap product lines—protein-focused, kids, and seniors—while prioritizing logistics locations with port access to support international distribution, including Caribbean pilots, and continuing to assess additional functional brands and acquisition opportunities.
Restart Life Sciences (OTC: NMLSF) announced an operational update on its collaboration with the University of Manitoba’s Richardson Centre for Food Technology and Research (RCFTR). Results from this food-science partnership have been integrated into new plant-based protein formulations, which have now moved from the conceptual stage into the pre-production phase.
According to Restart Life, the RCFTR team has completed work on the core protein line for its subsidiary Holy Crap Foods, enabling final pre-production scaling and quality assurance. Development is also underway on two additional functional food verticals targeting the premium youth/kids breakfast market and the geriatric/seniors nutrition segment, with a focus on low-sugar, clean-label, digestive health and cognitive wellness benefits. The company states these initiatives align with its recently unveiled product roadmap aimed at driving sustainable revenue and geographic and demographic expansion.
Restart Life Sciences (OTC: NMLSF) outlined a next-generation product pipeline and segment expansion for its Holy Crap brand. The company is testing formulations for a premium youth breakfast line with family-centric packaging and developing senior-focused products emphasizing digestive health, bioavailability, and metabolic support.
According to Restart Life Sciences, these initiatives target sizable markets, including a global breakfast cereal sector of about USD $44.3 billion and a senior nutrition market projected to reach USD $29.6 billion at a 5.8% CAGR.