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Restart Life Sciences Corp. reports developments in its better-for-you functional food and consumer packaged goods portfolio. The company operates through Holy Crap Foods Inc., a wholly owned subsidiary focused on superseed cereals, oatmeal and related gut-health products, and also references wellness product lines such as BrainQ™ and BrainBalls™ for cognitive health.
Recurring updates cover Holy Crap Foods integration, wholesale and e-commerce sales channels, Amazon Canada and Walmart.ca distribution, certified manufacturing capabilities, product development with the University of Manitoba’s Richardson Centre for Food Technology and Research, and internal infrastructure for brand scaling. Company news also includes board appointments, capital-markets oversight, related-party share issuance disclosures and broader operational execution across its functional wellness platform.
Restart Life Sciences (OTC Pink: NMLSF) announced that its wholly owned subsidiary Holy Crap Foods has begun commercial production of a new protein-focused product line, marking a milestone in its product roadmap and expansion of its functional food portfolio.
The initial launch includes two 320g plant-based flavors, Pineapple Coconut with 10g of protein per serving and Banana Cocoa, produced at Holy Crap’s certified organic, kosher and non-GMO facility in Gibsons, British Columbia. The products will debut next month alongside a new AI-driven e-commerce platform designed to personalize shopping and scale online sales. Restart Life also reported that director Khavita Harrycharran resigned from the board and will continue as a consultant.
Restart Life Sciences (OTC: NMLSF) issued a corporate update outlining a strategic focus on targeted M&A to expand its presence in health and wellness consumer packaged goods. Building on the acquisition and rollout of subsidiary Holy Crap Foods, the company is positioning itself as an active acquirer.
Restart Life is evaluating specialized M&A brokerages and will target revenue-producing, scalable brands, prioritizing U.S.-focused companies and select Canadian brands ready to scale internationally. Acquisitions are expected to integrate into its centralized “plug-and-play” operating platform to leverage existing branding, digital marketing, accounting, regulatory and brand management capabilities.
Restart Life Sciences (OTC: NMLSF; CSE: HEAL; FSE: HN30) announced a U.S. expansion plan for subsidiary Holy Crap Foods, centered on an updated AI-driven e-commerce platform and a staged market-entry strategy.
The company plans to launch direct-to-consumer digital channels in the U.S. in the coming weeks via a new Holy Crap website integrating AI-based consumer analytics, customer service automation, and CRM tools. A three-phase U.S. strategy includes: Phase 1 digital launch with production and fulfillment from the Gibsons, British Columbia facility; Phase 2 monitoring of sales metrics, traffic, and demand across key regions; and Phase 3 evaluation of shifting production for the U.S. market to American facilities, with related R&D already underway.
Restart Life is also advancing three Holy Crap product lines—protein-focused, kids, and seniors—while prioritizing logistics locations with port access to support international distribution, including Caribbean pilots, and continuing to assess additional functional brands and acquisition opportunities.
Restart Life Sciences (OTC: NMLSF) announced an operational update on its collaboration with the University of Manitoba’s Richardson Centre for Food Technology and Research (RCFTR). Results from this food-science partnership have been integrated into new plant-based protein formulations, which have now moved from the conceptual stage into the pre-production phase.
According to Restart Life, the RCFTR team has completed work on the core protein line for its subsidiary Holy Crap Foods, enabling final pre-production scaling and quality assurance. Development is also underway on two additional functional food verticals targeting the premium youth/kids breakfast market and the geriatric/seniors nutrition segment, with a focus on low-sugar, clean-label, digestive health and cognitive wellness benefits. The company states these initiatives align with its recently unveiled product roadmap aimed at driving sustainable revenue and geographic and demographic expansion.
Restart Life Sciences (OTC: NMLSF) outlined a next-generation product pipeline and segment expansion for its Holy Crap brand. The company is testing formulations for a premium youth breakfast line with family-centric packaging and developing senior-focused products emphasizing digestive health, bioavailability, and metabolic support.
According to Restart Life Sciences, these initiatives target sizable markets, including a global breakfast cereal sector of about USD $44.3 billion and a senior nutrition market projected to reach USD $29.6 billion at a 5.8% CAGR.
Restart Life Sciences (OTC:NMLSF) reported preliminary, unaudited June 2026 revenue of $110,000 for its Holy Crap Foods unit, up 64.2% YoY from $67,000. Amazon Canada revenue reached $14,800, a 92.2% YoY increase. Core sales are supported by a Canadian retail network of 800+ locations.
The company is modernizing its CRM, overhauling digital assets, and preparing new product pipelines and regional and international expansion strategies, which management expects will enhance current operational and financial projections. Figures remain subject to change pending the period-end financial review.
Restart Life (OTC:NMLSF) outlined an AI-driven e-commerce strategy for subsidiary Holy Crap Foods to scale direct-to-consumer and wholesale sales. The new digital platform will use predictive models and tools such as OpenAI, Claude.ai, ChatGPT and Klyavio AI for personalization, forecasting, care and ad optimization.
Corporate actions include granting 1,050,000 stock options at $0.10 and 1,525,000 RSUs, a CAD$17,626.88 debt settlement via 195,854 shares at $0.09, and issuing 250,000 shares to a director for performance milestones, all subject to statutory hold periods.
Restart Life (OTC:NMLSF) announced that subsidiary Holy Crap Foods has launched a multi-month, on-demand delivery market test across The Bahamas with a premier mobile-first logistics platform. The pilot evaluates consumer adoption, pricing, and logistics, and could lead to a full-scale Caribbean expansion if metrics support long-term viability.
Restart Life Sciences (OTC:NMLSF) appointed Inez Ho as Chief Financial Officer, effective immediately, succeeding Rebecca Hudson. Ho brings over 12 years of finance and accounting experience, including capital markets, IPOs and RTOs.
According to Restart Life, recent milestones include acquiring Holy Crap Foods (over 500,000 units sold), launching on Walmart Canada’s digital marketplace, preparing a U.S. entry via Amazon Logistics, and advancing a new functional protein SKU toward commercialization.
Restart Life Sciences (OTC:NMLSF) closed a non-brokered private placement of 833,334 units at CAD $0.12 each for gross proceeds of CAD $100,000.08. The funds form a revolving purchase order financing pool for subsidiary Holy Crap Foods' production and order fulfillment.
CEO Steve Loutskou subscribed for 50% of the Offering (416,666 units). Each unit includes one common share and a two-year warrant exercisable at CAD $0.15. No finder's fees were paid, and all securities are subject to a hold period until September 21, 2026.