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ProShares (NYSE:BITO) announced it has surpassed $100 billion in combined assets under management across its ETF business and mutual fund affiliate ProFunds as of October 27, 2025.
The firm said AUM grew more than 60% over the past two years, highlighted NOBL with over $11 billion in assets, and noted BITO’s 2021 debut as the first U.S. bitcoin-linked ETF. Recent company moves include a new Hudson Yards office, senior leadership expansion, and launches of additional first-to-market funds.
