Unlocking the Power of Nutrition: Purina Institute Releases New Well-Pet Nutrition Handbook for Veterinary Professionals
Rhea-AI Summary
Nestlé (NYSE:NSRGY) through its Purina Institute has launched the Handbook of Canine and Feline Well-Pet Nutrition, a comprehensive digital resource for veterinary professionals. The free eBook features contributions from 54 experts across 20 countries and aims to enhance veterinary teams' ability to provide science-based nutritional recommendations for healthy pets.
The handbook addresses critical needs in the veterinary field, as studies show that while 83% of veterinarians consider nutrition extremely important for pet health, only 34% proactively discuss it with clients. The resource covers essential topics including nutrient functions, life-stage nutrition, and communication techniques, complementing the previously released Clinical Nutrition handbook from 2023.
Positive
- Free comprehensive digital resource developed with input from 54 international experts
- Addresses a significant market need with 71% of dogs and cats currently on well-pet diets
- Expands Purina's educational toolkit including CentreSquare™ and previous Clinical Nutrition handbook
Negative
- Only 34% of veterinarians currently discuss nutrition proactively with clients, indicating significant adoption challenges
News Market Reaction – NSRGY
In the Aug 28 session, NSRGY gained 1.12%, reflecting a mild positive market reaction.
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Free digital resource provides up-to-date knowledge and practical information to help veterinary teams make informed nutritional recommendations
A follow-up to the Purina Institute Handbook of Canine and Feline Clinical Nutrition that was introduced in 2023, the Handbook of Canine and Feline Well-Pet Nutrition addresses the many questions and challenges faced by veterinary professionals in discussing nutrition with clients. Information covers essential topics, such as:
- The functions of various nutrients
- Specialized nutrition for different life stages
- Proactive nutrition strategies
- Effective communication techniques for discussing nutrition with pet owners
Each chapter is designed to be concise and accessible, featuring key takeaways, communication tips and visual aids that serve as quick references during busy clinic days. This resource not only enhances the veterinary team's ability to provide informed dietary recommendations but also fosters a collaborative approach to pet health that includes the entire veterinary staff.
"Nutritional science has evolved significantly, and there are many facets to consider in a well-pet diet, not just from the pet's perspective, such as life stage, activity level and body condition, but also the owner's perspective – their lifestyle, budget and preferences," said Natalia Wagemans, global head of the Purina Institute. "This resource simplifies the process of making informed recommendations and can be a vital tool for veterinary professionals to both facilitate nutrition conversations with their clients and provide informed responses to questions."
Despite
Veterinary professionals can gain free access to the new online Purina Institute Handbook of Canine and Feline Well-Pet Nutrition by visiting PurinaInstitute.com and signing up to receive scientific communications, including news on discoveries in nutritional science, invitations to events, newsletters and more.
¹US Vet Landscape Study, December 2023
²Purina Institute Tracker Global Results, December 2024
About Purina Institute
The Purina Institute is dedicated to transforming nutrition science into actionable information that veterinary professionals can put into practice to benefit their patients. Through the Institute's extensive online resources, publications, and scientific programs, veterinarians and team members can arm themselves with the unbiased, science-based information they need to help pets live longer, better lives.