NextTrip Closes Acquisition of GoUSA TV Assets, Expanding Strategic Media Footprint and Strengthening the "Media-to-Travel" Ecosystem
Rhea-AI Summary
NextTrip (NASDAQ:NTRP) closed acquisition of select GoUSA TV content and distribution assets on February 3, 2026, expanding its JOURNY media-to-travel ecosystem.
The deal consideration was $350,000 cash plus $350,000 in restricted common shares, and includes a multi-year royalty: 15% of gross advertising revenue and 1% commission on attributable destination booking revenue.
Positive
- Acquired GoUSA distribution footprint reaching an estimated 200+ million viewers
- Added over a hundred hours of U.S. destination programming to JOURNY
- Purchase price structure: $350,000 cash plus $350,000 restricted shares
- Integration enables embedded booking pathways and QR-driven attribution
Negative
- Seller earns 15% of gross advertising revenue, reducing ad-margin capture
- Seller earns 1% commission on destination bookings tied to GoUSA content
- Acquired platform previously suspended operations in September 2025
News Market Reaction – NTRP
On the day this news was published, NTRP gained 0.32%, reflecting a mild positive market reaction. This price movement added approximately $143K to the company's valuation, bringing the market cap to $45M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
NTRP is up 2.65% while peers are mixed: ISPO, TOUR, YTRA, YYGH up between 0.47–7.14%, EJH down 12.56%. No coordinated sector move flagged by momentum scanners.
Previous Acquisition Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 19 | GoUSA TV LOI | Positive | -5.6% | Entered exclusive talks to acquire GoUSA TV platform and related assets. |
| Nov 05 | TA Pipeline update | Positive | +2.3% | Post-acquisition update highlighting TA Pipeline traction and growth outlook. |
| Aug 12 | TA Pipeline deal | Positive | +3.1% | Acquired TA Pipeline group travel platform with projected 2025 revenue contribution. |
| Apr 14 | Five Star Alliance buy | Positive | -8.0% | Completed purchase of remaining 51% of luxury brand Five Star Alliance. |
| Apr 07 | JOURNY asset buy | Positive | -14.5% | Acquired JOURNY FAST channel assets to expand travel media footprint. |
Acquisition headlines have produced mixed reactions, with more instances of negative than positive next-day moves despite strategically positive narratives.
Over the past year, NTRP has repeatedly used acquisitions to build its travel and media ecosystem. Deals included JOURNY TV (Apr 7, 2025), the remaining 51% of Five Star Alliance (Apr 14, 2025), TA Pipeline (Aug 12, 2025), and subsequent TA Pipeline updates and the initial GoUSA LOI (Nov 5 and Nov 19, 2025). Today’s GoUSA asset closing advances that same acquisition-led strategy, deepening the media-driven demand funnel previously outlined.
Historical Comparison
In the last 12 months, NTRP issued 5 acquisition-related updates with an average next-day move of 6.7%, showing that deal news has historically driven meaningful but directionally mixed reactions.
Acquisitions have methodically expanded NTRP’s ecosystem from media (JOURNY), to luxury travel (Five Star Alliance), to group travel (TA Pipeline), and now to GoUSA TV assets integrated into JOURNY.
Regulatory & Risk Context
NTRP has an effective shelf registration on file to offer up to $75,000,000 of various securities over time, which can be used for working capital, product development, acquisitions, and general purposes, potentially adding future equity or debt supply to the market.
Market Pulse Summary
This announcement closes the GoUSA TV asset acquisition, adding over 100 hours of U.S. destination programming and access to a historically 200+ million-viewer footprint integrated into JOURNY. It reinforces NTRP’s media-led demand strategy, following earlier acquisitions in luxury and group travel. Investors may track how embedded booking pathways, royalty obligations, and the existing $75,000,000 shelf interplay with already elevated operating losses and funding needs.
Key Terms
vod technical
avod technical
qr-driven engagement technical
form 8-k regulatory
royalty financial
AI-generated analysis. Not financial advice.
Historical Reach to More than 200 Million Viewers Across FAST, VOD, and Major App Platforms Aligns Directly with NextTrip's Media-Driven "Inspiration-to-Booking" Business Model
SANTA FE, NEW MEXICO / ACCESS Newswire / February 3, 2026 / NextTrip, Inc. (NASDAQ:NTRP) ("NextTrip," "we," "our," or the "Company"), a technology-forward travel and media company defining the intersection of Media and Travel, today announced the closing of its previously disclosed asset acquisition of select content, brand rights, and distribution assets of GoUSA TV, a travel streaming platform originally launched to showcase destinations across the United States.
The transaction represents a strategic expansion of NextTrip's owned media portfolio and reinforces the Company's long-term strategy to deploy premium, video-led travel content as scalable demand infrastructure for its booking and commerce platforms.
Strategic Rationale: Media as Demand Infrastructure
GoUSA TV historically reached an estimated 200+ million viewers globally across connected TV, mobile applications, and digital platforms, including Samsung TV Plus, LG Channels, Titan OS, and TCL International. The platform suspended operations in September 2025 following U.S. federal budget cuts, creating a unique opportunity for NextTrip to acquire an established global distribution footprint at an attractive entry point.
Rather than operating GoUSA as a standalone channel, NextTrip plans to integrate the platform into JOURNY, the Company's owned travel media network. GoUSA will serve as a U.S. focused demand-generation layer within NextTrip's broader media-to-commerce ecosystem.
This approach reflects NextTrip's core thesis: travel media should not stop at viewership but extend into measurable booking intent and transaction conversion.
Management Commentary
"With this transaction, we are not simply acquiring a content library, we are acquiring valuable content assets supported by an established global audience footprint and proven distribution infrastructure," said Bill Kerby, Founder, Director, and Chief Executive Officer of NextTrip. "As travel discovery continues to shift toward media-driven engagement, integrating the GoUSA platform and content into JOURNY enhances our ability to influence consumer intent earlier in the decision cycle and efficiently convert that demand through our booking and technology platforms, supporting scalable monetization over time."
Ian Sharpe, Chief Operating Officer of NextTrip Media, added, "The travel content market is shifting from passive viewing to participatory engagement. By combining GoUSA's destination credibility with JOURNY's creator-driven formats and NextTrip's booking infrastructure, we are building a system where storytelling directly supports measurable travel outcomes."
Strengthening the JOURNY Platform
The acquisition adds over a hundred hours of U.S. destination programming, including documentaries, travel series, culinary features, and cultural storytelling, to JOURNY's expanding content library.
Combined with JOURNY's existing FAST, AVOD, and digital distribution, GoUSA content becomes part of a multi-platform programming and monetization system that supports:
Advertising and sponsorship revenue
Destination marketing partnerships
Creator-led and branded content
Direct booking pathways through NextTrip's commerce stack
By embedding attribution, QR-driven engagement, and deep-linking into booking workflows, NextTrip expects to increasingly align content performance with transactional outcomes rather than relying solely on audience metrics.
Content and Production Momentum Into 2026
During 2025, NextTrip materially expanded its owned and licensed content portfolio across travel documentaries, destination series, influencer-led programming, and branded travel entertainment.
With Save Your Day Films joining the JOURNY production ecosystem in 2025, the Company increased its capacity to develop original formats designed specifically for multi-platform distribution and commercial integration.
Planned 2026 programming includes:
Influencer- and creator-led destination series
Branded and sponsored travel formats
Long-form experiential storytelling
Content structured to support itinerary discovery and booking conversion
This production model is designed to ensure content supply scales alongside distribution and monetization, rather than operating as a standalone cost center.
Why This Matters for Investors
The GoUSA acquisition advances several core investment pillars:
Owned demand generation, reducing reliance on paid media
Scalable monetization across advertising, sponsorships, and destination-funded content
Embedded conversion, integrating booking pathways within media environments
Margin leverage, amortizing media assets across multiple revenue streams
Strategic optionality, enabling international expansion and partnerships with DMOs, suppliers, and travel trade
By integrating GoUSA into its broader ecosystem, NextTrip strengthens control over both the inspiration layer and the transaction layer of the travel journey.
Industry Context
Independent research continues to support video as a primary driver of travel intent. According to Expedia Group's Consumer Travel Index Survey (October 2025), video content significantly outperforms static formats in influencing travel decisions, with audiences increasingly favoring authentic, creator-led storytelling, particularly among younger demographics.
These trends reinforce NextTrip's strategy to build a video-first, commerce-enabled travel platform rather than a traditional online travel agency or content publisher.
Transaction Overview
At closing, NextTrip acquired specified GoUSA content, along with associated distribution assets, for a purchase price of
About GoUSA TV
GoUSA TV is a free, ad-supported travel entertainment channel that inspires global audiences to explore the USA through films, documentaries, and original series celebrating the nation's diverse destinations, food, culture, and music. Available on more than 20 platforms in over 100 countries, GoUSA TV reaches millions of viewers each month across Europe and international markets.
About NextTrip
NextTrip, Inc. (NASDAQ: NTRP) is a technology-forward travel and media company defining the intersection of media and travel. Through its owned media platforms, including JOURNY.tv and TravelMagazine.com, and its proprietary travel technology stack, NextTrip delivers an integrated inspiration-to-booking ecosystem that connects travel discovery directly to transaction and fulfillment. The Company operates a portfolio of travel brands and platforms, including Five Star Alliance, a global luxury hotel and resort booking platform; NXT2.0, its proprietary booking and payments engine; and TA Pipeline, a purpose-built group travel and meetings booking platform serving travel advisors, suppliers, and destination partners. Together, these assets enable frictionless booking across luxury FIT travel, group travel, destination weddings, conferences, and concierge-managed experiences, supported by flexible payment options such as PayDlay. By owning both the inspiration layer through premium video-led storytelling and the transaction layer through integrated booking technology, NextTrip enables travelers to move seamlessly from discovery to booking, while providing destinations, brands, and travel partners with measurable engagement, demand generation, and conversion opportunities.
For more information, visit www.nexttrip.com and investors.nexttrip.com.
Forward-Looking Statement Disclaimer
This announcement contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. For example, statements regarding the Company's financial position, business strategy and other plans and objectives for future operations, and assumptions and predictions about future activities are all forward-looking statements. These statements are generally accompanied by words such as "intend," anticipate," "believe," "estimate," "potential(ly)," "continue," "forecast," "predict," "plan," "may," "will," "could," "would," "should," "expect" or the negative of such terms or other comparable terminology.
The Company believes that the assumptions and expectations reflected in such forward-looking statements are reasonable, based on information available to it on the date hereof, but the Company cannot provide assurances that these assumptions and expectations will prove to have been correct or that the Company will take any action that the Company may presently be planning. However, these forward-looking statements are inherently subject to known and unknown risks and uncertainties. Actual results or experience may differ materially from those expected or anticipated in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, regulatory policies, available cash resources, competition from other similar businesses, and market and general economic factors.
Readers are urged to read the risk factors set forth in the Company's filings with the United States Securities and Exchange Commission at www.sec.gov . The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts:
NextTrip, Inc.
Richard Marshall
Director of Corporate Development
Richard.Marshall@nextTrip.com
or
MZ Group - MZ North America
Chris Tyson
Executive Vice President
949-491-8235
NTRP@mzgroup.us
www.mzgroup.us
SOURCE: NextTrip, Inc.
View the original press release on ACCESS Newswire
FAQ
What did NextTrip (NTRP) acquire in the GoUSA TV transaction on February 3, 2026?
How much did NextTrip (NTRP) pay for the GoUSA TV assets and what are the payment terms?
How will the GoUSA acquisition affect NextTrip's media-to-commerce strategy (NTRP)?
What ongoing payments or obligations did NextTrip (NTRP) agree to in the GoUSA deal?
Does the GoUSA acquisition materially change NextTrip's content library and distribution reach (NTRP)?
