Nu Skin Enter Stock Price, News & Analysis

Later, a leading social media and influencer marketing partner, has partnered with Mavely to introduce affiliate campaign capabilities for creator campaigns. This integration combines Mavely's performance-based affiliate marketing with Later's influencer marketing platform to address the challenge of measuring full-funnel impact. The partnership allows brands using popular affiliate networks to enable creators to drive social commerce through Later campaigns, providing a single view of traffic, orders, revenue, and cost by campaign and creator.

Key features include:

• Automatic generation and assignment of unique affiliate links to creators
• Attribution of sales to specific creators
• Integration with Later's Link in Bio for creators to feature affiliate products
• No technical implementation required for rapid setup

This move aligns with Later's vision of driving predictable outcomes for social commerce and follows their earlier launch of AI-enabled social listening.

Nu Skin Enterprises (NYSE: NUS) has introduced MYND360, a new line of clinically proven supplements and topicals for mental well-being. The product line is the result of five years of research and includes six products designed to support sleep, stress management, focus, and memory.

Key products in the MYND360 line include:

• Feel Calm: Supports mood and stress reduction
• Mind Full: Protects against mental fatigue and supports memory
• Night Time: Aids in sleep quality and duration
• Sharp Focus: Supports brain function and concentration
• Relaxing Body Cream and Energizing Hand and Body Wash

Nu Skin conducted three clinical studies on key ingredient blends, demonstrating significant improvements in sleep quality, stress reduction, and memory performance. The company also emphasizes its commitment to sustainability, with some products featuring innovative packaging that uses 81% less plastic and produces 81% lower carbon emissions.

Mavely, the Everyday Influencer Platform®, has announced new integrations and updates to enhance creator experience. The company has partnered with LinkDM and Button, offering creators free access to premium features and cost savings. Key highlights include:

1. LinkDM integration: Provides automated Instagram DM replies, increased monthly DM limits, and enhanced link management.

2. Button partnership: Offers app-to-app deep-linking technology for optimized affiliate traffic and improved user experience.

3. Mavely MyShop upgrades: Enhances shoppable influencer storefronts with improved mobile functionality, AI-assisted posts, and easier customization.

These updates aim to streamline content creation, boost monetization, and save creators thousands of dollars annually in software costs. Mavely is part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS).

Nu Skin Enterprises (NYSE: NUS) has announced it will release its third quarter 2024 financial results after the market closes on Thursday, Nov. 7. The company's management team will host a conference call with investors at 5 p.m. ET on the same day to discuss recent results and upcoming business initiatives.

The webcast of the conference call, including the financial information presented, will be available on the investor relations page of Nu Skin's website at ir.nuskin.com. A replay of the webcast will be accessible at the same location through Thursday, Nov. 21.

A new study by Mavely reveals that 28% of consumers have purchased a gift based on influencer recommendations in the past year, with this number rising to 52% for Gen Z and 36% for Millennials. The study, which surveyed over 1,000 U.S. consumers, found that 34% of respondents are likely to trust gift recommendations from local or micro-influencers, increasing to 58% for Gen Z.

Key findings include:

• 54% plan to do holiday shopping both online and in-person
• 56% of consumers say a percentage of their holiday gifts are items promoted by online influencers
• 36% of consumers need to see a product promoted 2-3 times before considering a purchase
• Gen Z requires the most touchpoints, with 23% needing 4-5 promotions before considering a purchase

The study highlights the growing importance of influencer marketing, especially for younger generations, in holiday shopping decisions.

Nu Skin Enterprises (NYSE: NUS) has appointed Mark A. Zorko to its board of directors and as a member of its audit committee and nominating and corporate governance committee. Zorko, a principal with Brentwood Advisory Group, brings over 20 years of board-level experience and extensive C-level leadership in global public companies. His background includes CFO roles at Steel Excel and DGT Holdings, and an interim CEO position at Well Services Zorko holds an MBA in IT from the University of Minnesota and a bachelor's degree in accounting from Ohio State University. He is a certified public accountant with NACD Director Certified and CERT cybersecurity credentials.

Mavely, the Everyday Influencer Platform, has achieved significant milestones in the first half of 2024. The company has reached a GMV run rate of over $675 million, marking a 175% growth from the previous year. Additionally, Mavely has paid out over $37 million in commissions and other earnings to creators, with $16 million disbursed in 2024 alone. The platform has also added over 250 new brands this year, bringing its total to more than 1,250 brand partners, including names like ELEMIS, Etsy, and Samsung.

Mavely has facilitated over 5.6 million influencer-driven purchases and onboarded 35,000 new creators in 2024. The company received the Rakuten Advertising 2024 Golden Link Award and the Chicago Innovation Awards for its contributions to influencer marketing. CEO Evan Wray attributes this success to the dedication of creators, the Mavely team, and trusted brand partners. Mavely continues to focus on community-building through initiatives like regional Mavely Meetups and aims to set new industry standards while supporting creators and brand partners.

Nu Skin Enterprises (NYSE: NUS) announced its Q2 2024 results, showing revenue of $439.1 million, a 12.2% decrease year-over-year, including a 4.2% FX impact.

The Rhyz division reported 32.3% growth to $67.8 million. Adjusted EPS was $0.21, excluding restructuring and impairment charges, down from $0.54 last year. Nu Skin reported a loss of $(2.38) per share when including these charges. The company experienced a decrease in customers and paid affiliates by 14% and 17%, respectively.

For Q3 2024, expected revenue is $430 to $465 million with EPS at $0.08 to $0.18. Full-year 2024 guidance projects revenue between $1.73 to $1.81 billion and EPS of $(2.01) to $(1.81).

Nu Skin is focusing on cost-saving initiatives, market expansion, and the launch of new platforms and products to navigate the current economic environment.

Nu Skin Enterprises (NYSE: NUS) has announced a quarterly cash dividend of $0.06 per share. This dividend will be paid on Sept. 11, 2024 to shareholders of record as of Aug. 30, 2024.