Sharpie® Makes Its Mark at the 68th Annual GRAMMY Awards® With Nominee Teddy Swims
Rhea-AI Summary
Sharpie (NYSE:NWL) partnered with GRAMMY-nominated artist Teddy Swims at the 68th Annual GRAMMY Awards on Feb 2, 2026, hosting a Sharpie Fan Zone that featured live autograph signings with the new Sharpie S-Gel Copper pen.
The activation highlights Sharpie’s cultural presence and signals a broader 2026 program across music, sports, art, and other creative spaces. The S-Gel Copper is refillable, features bold black ink with no‑smear/no‑smudge/no‑bleed tech, and is sold at Target and Amazon.
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Key Figures
Market Reality Check
Peers on Argus
NWL was up 1.67% while only one peer (COTY) appeared in momentum scanners, up 4.10%. Other listed peers showed mixed, smaller moves, suggesting a stock-specific reaction to this branding activation rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 29 | Brand partnership launch | Positive | -3.0% | Yankee Candle partnership with Reese's Book Club for 2026 candle collection. |
| Jan 22 | Brand relaunch & CSR | Positive | +2.1% | Chesapeake Bay Fragrance relaunched with new scents and sustainability partnership. |
| Jan 14 | Product redesign launch | Positive | -0.5% | bubba unveiled refreshed identity and new reusable water bottle designs. |
| Jan 08 | Earnings webcast notice | Neutral | +4.5% | Announcement of Q4 and full-year 2025 earnings release and webcast schedule. |
| Dec 02 | Product line expansion | Positive | -3.7% | NUK expanded Perfect Match line with new pacifier and cup products. |
Recent product and partnership announcements often saw mixed to negative price reactions, with several positive brand updates met by declines, indicating the market has not consistently rewarded NWL’s marketing-driven news.
Over the last few months, NWL has focused on brand partnerships and product refreshes across its portfolio. Yankee Candle and Chesapeake Bay Fragrance announced collaborations and relaunches, while bubba and NUK expanded and refreshed product lines. An earnings webcast on Feb 6, 2026 was flagged via an 8‑K and 10‑Q. Price reactions were mixed: some positive marketing and product news led to declines of 3–4%, while others, including earnings-related communication, produced gains, underscoring uneven market reception to similar announcements.
Market Pulse Summary
This announcement highlights NWL’s Sharpie brand leveraging the 68th Annual GRAMMY Awards to deepen its presence at the intersection of music and culture, featuring an official sponsorship and a dedicated fan zone. In recent months, NWL has emphasized similar brand-building moves across candles, hydration, and baby products. With the stock trading well below its $10.555 52-week high, observers may watch how consistently such visibility initiatives translate into sustained demand and financial performance.
AI-generated analysis. Not financial advice.
The iconic writing brand partnered with GRAMMY-nominated artist Teddy Swims in the Sharpie Fan Zone to deliver unforgettable red carpet moments
As an official sponsor of the 2026 GRAMMY Awards, Sharpie made the night even more memorable for fans and talent alike through the Sharpie Fan Zone. Fans were able to get signatures from their favorite artists with the Sharpie S-Gel Copper pen, designed for unforgettable signatures and a smooth, elevated writing experience worthy of the red carpet.
A first-time GRAMMY nominee in 2025 for Best New Artist, Swims returned to the GRAMMY stage this year with a nomination for Best Pop Vocal Album for I've Tried Everything but Therapy (Part 2). He celebrated the occasion in the Sharpie Fan Zone, signing memorabilia and engaging fans throughout the evening in spontaneous interactions that reflect Sharpie's place at the intersection of music, culture, and fan connection.
"Getting to share a night like the GRAMMYs with fans means a lot to me," said Teddy Swims. "Sharpie has a legacy of showing up at the biggest moments in culture, and having it in hand while meeting fans and signing autographs made it even more special."
The activation also signals the start of a broader year of Sharpie showing up across pop culture, sports, art, and other creative spaces where self-expression and connection take center stage.
"Sharpie has long been a part of music culture, from handwritten lyrics and setlists to fan signs and autographs, said Kris Malkoski, President of Learning & Development, Newell Brands. "We continued that legacy last night, which represented a powerful intersection of artistry, authenticity, and connection at one of music's biggest stages."
Sharpie S-Gel Copper pens deliver a writing experience that embodies sophistication. A refined, refillable S-Gel with a premium copper body, bold black ink, and no‑smear, no‑smudge, no‑bleed technology, this pen delivers smooth, vivid writing and even includes a bonus ink refill. Sold at Target and Amazon.
About Sharpie®
In 1964, the iconic Sharpie Fine black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, the office, and at home. Having perfected the permanent marker, Sharpie has gone on to innovate across all types of writing tools. Made to write on, stand out on, and stay on practically any surface, it is the Permanent Marker born for courageous self-expression that never, ever fades from glory. All Sharpie products are designed for precision and performance to bring your vision to life, transforming the ordinary to bold and creative with intensely brilliant colors that elicit vibrant impressions. The ink dries quickly and resists water and fading, allowing creations to stand the test of time. Permanent Markers from Sharpie are made to write on various mediums including paper, plastic, metal, and most other surfaces.
About Teddy Swims
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His rise reached new heights with I've Tried Everything But Therapy, a multi-part debut album that produced the Diamond-certified global smash "Lose Control." The song hit #1 on the Billboard Hot 100, became the longest-charting Hot 100 hit in history, topped five radio formats, and has surpassed 4 billion streams while his catalog has eclipsed over 12 billion streams. Swims earned his first Grammy nomination in 2025 for Best New Artist and is up for Best Pop Vocal Album this year for I've Tried Everything But Therapy (Part 2). He also embarked on a sold-out world tour in support of the album and is set to play major festivals this year including
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
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SOURCE Newell Brands
FAQ
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