NUK® Expands Perfect Match™ Line to Help Make Feeding & Soothing Natural at Every Stage

Rhea-AI Summary

NUK (NASDAQ: NWL) expanded its Perfect Match™ line on Dec 2, 2025 with three new products — the Perfect Match Air Pacifier, Perfect Match Learner Cup and Perfect Match Straw Cup — designed to support natural feeding transitions from soothing to sipping.

Key product details include a breathable butterfly shield and 98% acceptance rate for the pacifier, a wide lip rest and leak-proof learner cup, and a soft silicone straw with one-way valve for the straw cup. Products are available now with MSRPs of $6.99–$12.99 (pacifier) and $8.99–$16.99 (cups).

Insights

Product Strategy Expert

NUK expands its Perfect Match line with three consumer products aimed at feeding transitions; availability and pricing are disclosed.

NUK added the Perfect Match Air Pacifier, Perfect Match Learner Cup, and Perfect Match Straw Cup to its Perfect Match collection to support feeding and soothing milestones.

The announcement lists product features, stated acceptance and study references, and retail MSRPs: $6.99-$12.99 for the pacifier and $8.99-$16.99 for the cups; the items are described as available now on major retailers.

Watch near term retail placement and supply signals over the next quarter and any consumer uptake metrics; availability now and published MSRPs provide immediate, monitorable facts for Dec. 2, 2025.

Consumer Goods Market Analyst

The release is a product-line expansion focused on developmental design and retail availability rather than financial disclosure.

The messaging emphasizes developmental design features and cites a 98% acceptance rate and prior study references to support product claims; the release names retailers and price ranges for immediate purchase.

Dependencies and risks are implicit: consumer acceptance and retail execution determine traction, and the statement provides concrete, short-term checkpoints such as retailer listings, MSRPs, and social channels for product promotion.

Check early sales data and retailer shelf placement in the next 30–90 days to assess commercial momentum; the announcement itself supplies concrete availability and pricing to track.

New Design Supports Natural Feeding Transitions and Helps Babies Learn to Drink Independently

ATLANTA, Dec. 2, 2025 /PRNewswire/ -- For more than 70 years, NUK®, has helped parents nurture every stage of their baby's growth with products informed by decades of developmental expertise. Building on the successful launch of the Perfect Match™ Bottle and positive feedback from parents, the #1 hospital-trusted brand for feeding¹ is expanding its Perfect Match™ line with three new innovations designed to support babies' natural development, including the Perfect Match Air Pacifier, Perfect Match Learner Cup and Perfect Match Straw Cup.

Each product is thoughtfully engineered to guide babies through key milestones, from soothing to sipping and beyond. Inspired by decades of trusted developmental research and parent insight, the expanded Perfect Match collection supports baby's growth and development, bringing comfort and confidence to every stage.

"Every stage of a baby's journey is unique, and parents want products that support their child's development in a natural way," said Tatia Mueller, Director of Brand Management for NUK at Newell Brands. "The expanded Perfect Match line was designed to feel natural, safe and comforting during those key milestone moments, whether it's soothing a newborn, learning to drink from a cup or mastering a straw."

The three new products in the Perfect Match line include:

Perfect Match Air Pacifier

• Breathable Shield: Butterfly-shaped design reduces skin contact and allows air to flow more freely.
• Soft Nipple is Gentle on Teeth & Gums: Supports natural oral development. *Size 1 pacifier only; Based on 2021 technical study of palate geometry of six-month olds when compared to other pacifier shapes.
• Tailored for Tiny Mouths: Compact and lightweight design ensures a comfortable, natural fit.
• Baby-Approved Comfort: 98% acceptance rate².

Perfect Match Learner Cup

• Wide Lip Rest: Wide lip rest and NUK's softest sippy cup spout, for a natural bottle to cup transition.
• Easy-Grip Handles: Anti-slip design gives little hands a confident hold.
• Spill-Proof Confidence: Leak-proof design for stress-free sipping anywhere.

Perfect Match Straw Cup

• For Healthy Oral Development: Encourages proper tongue and mouth movement.³
• Soft, Flexible Straw: Made from extra-soft, BPA-free silicone is gentle on gums.
• Leak- and Spill-Proof: Designed with secure sealing and one-way valve technology to help prevent messes, making it perfect for travel and everyday use.
• Durable Design: Made from BPA-free materials with reinforced handles that hold up through drops, bites, and daily use.

Availability

The NUK Perfect Match Air Pacifier (MSRP: $6.99-$12.99 at Amazon, Walmart), Perfect Match Learner Cup (MSRP: $8.99-$16.99 at Amazon) and Perfect Match Straw Cup (MSRP: $8.99-$16.99 at Amazon) are now available.

Follow @NUK on Instagram and Facebook to learn more about the Perfect Match line and explore expert-backed tips for every stage of baby's feeding journey.  

¹Based on industry data

²2024 Q1 Global NUK Space Mini Pacifier Study

³Bottle to Cup Transition, Children's Health Care, 2021

About NUK

NUK® designs and develops superior products that enhance your child's overall development. For 70 years, NUK® has been making the highest quality baby care and feeding products that are innovative and scientifically proven to support safe and healthy development. NUK is owned by Newell Brands, a leading global consumer goods company.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

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SOURCE Newell Brands

FAQ

What did Newell Brands (NWL) announce about the NUK Perfect Match product line on December 2, 2025?

Newell Brands announced three new NUK Perfect Match products — the Air Pacifier, Learner Cup and Straw Cup — to support feeding transitions and development.

When will the NUK Perfect Match Air Pacifier, Learner Cup and Straw Cup be available for purchase?

All three products are available now as of Dec 2, 2025 at retailers including Amazon and Walmart.

What are the MSRP ranges for the new NUK Perfect Match products (NWL)?

The Perfect Match Air Pacifier MSRP is $6.99–$12.99; the Learner Cup and Straw Cup MSRPs are $8.99–$16.99.

How does the Perfect Match Air Pacifier claim to support baby development?

NUK says the Air Pacifier has a breathable butterfly shield, a soft nipple for natural oral development, and a reported 98% acceptance rate in its cited study.

What features does the Perfect Match Learner Cup offer for transitioning from bottle to cup?

The Learner Cup includes a wide lip rest, NUK's softest sippy spout, anti-slip handles and a leak-proof design to aid bottle-to-cup transitions.

What design elements make the Perfect Match Straw Cup travel- and toddler-friendly?

The Straw Cup uses an extra-soft BPA-free silicone straw, one-way valve leak protection, reinforced handles and durable BPA-free materials for daily use.