Sharpie® Makes Its Pick: Inks Jeremiyah Love as 2026 Rookie of the Year
Rhea-AI Summary
Newell Brands (NASDAQ: NWL) announced that Sharpie has named running back Jeremiyah Love its 2026 Sharpie Rookie of the Year. The partnership highlights Sharpie S-Gel pens and Creative Markers for Love's rookie milestones, including his first contract signature and fan activations during the 2026 season.
The program continues Sharpie's multi-year tradition of supporting emerging athletes and featuring product benefits like no-smear, no-bleed ink and fast drying performance.
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News Market Reaction
On the day this news was published, NWL declined 1.31%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
NWL was up 4.09% while momentum scanners flagged peers like SPB (+7.39%) and ELF (+4.11%) to the upside. Despite multiple peers moving higher, sector momentum was classified as stock-specific (peers_same_direction_count 0, is_sector_move false).
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Brand activation | Positive | +2.1% | Sharpie partnered with GRAMMY-nominated artist Teddy Swims for fan activations. |
| Jan 29 | Partnership launch | Positive | -3.0% | Yankee Candle announced a year-long collaboration with Reese's Book Club. |
| Jan 22 | Brand relaunch | Positive | +2.1% | Chesapeake Bay Fragrance relaunched with refreshed identity and new collections. |
| Jan 14 | Product refresh | Positive | -0.5% | bubba introduced new branding and next-gen reusable water bottle designs. |
| Jan 08 | Earnings webcast | Neutral | +4.5% | Company scheduled Q4 and full-year 2025 earnings release and webcast. |
Recent brand and partnership news has produced mixed reactions, with both positive and negative moves following broadly positive announcements.
Over the past month, NWL has focused on brand-building across its portfolio. Sharpie’s music activation on Feb 2, 2026 and today’s sports-focused Rookie of the Year campaign extend a 2026 push into culture and lifestyle. Other units, like Yankee Candle and Chesapeake Bay Fragrance, announced partnerships and relaunches, while an earnings webcast date on Feb 6, 2026 framed upcoming financial disclosure. Price reactions to these largely positive brand updates have alternated between gains and pullbacks.
Market Pulse Summary
This announcement extends Sharpie’s Rookie of the Year program into a third consecutive year, adding a high-profile athlete to Newell Brands’ marketing lineup. It follows other 2026 initiatives highlighting brands across music, fragrance, and hydration. While these campaigns reinforce portfolio visibility, context from recent filings and upcoming earnings on February 6, 2026 remains important for assessing how brand-building efforts intersect with profitability and balance sheet developments.
AI-generated analysis. Not financial advice.
As he enters his rookie season, Love will rely on the Sharpie S-Gel pen—putting his signature on the moments that shape his rise as a professional athlete.
For decades, Sharpie has been an undeniable presence in sports history, trusted by athletes to make a mark that lasts on and off the field. The Rookie of the Year program builds on that legacy, placing Sharpie alongside the game's next generation at the start of their professional journeys.
"Jeremiyah Love joins Sharpie's Rookie of the Year program, alongside a group of athletes who have gone on to shape standout careers," said Kris Malkoski, President of the Learning and Development Segment at Newell Brands. "We're thrilled to continue the tradition of passing the Sharpie to a new rising talent and helping him start his professional journey."
Love will join program alumni Rome Odunze, Michael Penix Jr., Ashton Jeanty and Tetairoa McMillan, who have marked early career milestones ranging from contract signings and on the field wins to supporting community causes through custom cleat designs created with Sharpie Creative Markers and local engagement in their new team hometowns.
Throughout his rookie season, Love will highlight how Sharpie is trusted to make pivotal moments count, starting with the signing of his first professional contract with the Sharpie S-Gel pen. Built for that moment, the S-Gel pen brings no‑smear, no‑smudge, no‑bleed technology and best‑in‑class drying performance that provides a smoother, bolder, and cleaner writing experience compared to the leading competitor. *
"At the professional level, details matter just as much off the field as they do on it," said Love, the country's top college running back. "I love how bold and consistent my signature is with the Sharpie S-Gel pen. As a high-performance player, I need high-performance tools, and this is a pen I can count on to deliver every time."
Sharpie will be part of Love's biggest rookie occasions, from draft day experiences and contract signings to fan interactions and personalized cleat designs.
Sharpie S-Gel pens come in a variety of barrel colors, tip sizes and ink colors. Sharpie S-Gel can be purchased at your local office superstores, mass retailers, drug stores and through several online retailer sites including Amazon, Target, Walmart, Office Depot and Staples.
*Compared to the leading competitor; black, red, blue ink, based on
About Sharpie®
In 1964, the iconic Sharpie Fine Point black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, the office, and at home. Having perfected the permanent marker, Sharpie has gone on to innovate across all types of writing tools. Made to write on, stand out on, and stay on practically any surface, it is the Permanent Marker born for courageous self-expression that never, ever fades from glory. All Sharpie products are designed for precision and performance to bring your vision to life, transforming the ordinary to bold and creative with intensely brilliant colors that elicit vibrant impressions. The ink dries quickly and resists water and fading, allowing creations to stand the test of time. Permanent Markers from Sharpie are made to write on various mediums including paper, plastic, metal, and most other surfaces.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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SOURCE Newell Brands
FAQ
What does Sharpie naming Jeremiyah Love as 2026 Rookie of the Year mean for Newell Brands (NWL)?
Which Sharpie products will Jeremiyah Love use during his rookie season with NWL backing?
How will the Sharpie Rookie of the Year program affect Jeremiyah Love's public appearances and fan interactions in 2026?
Where can consumers buy the Sharpie S-Gel pen promoted in the Jeremiyah Love campaign (NWL)?
Has Sharpie named other athletes in prior years in this NWL-backed Rookie of the Year program?
