Sharpie® is Giving Away Half a Million Markers to Inspire the Next Generation of Creativity

Rhea-AI Summary

Sharpie, a Newell Brands product, is celebrating its 60th anniversary with 'The World Is Your Canvas' tour. The Sharpie Bus is traveling across the U.S., showcasing the brand's history and new Sharpie Creative Markers. These markers feature paint-like ink in 12 vivid colors, suitable for various surfaces. The tour aims to give away half a million markers to inspire creativity.

So far, the bus has visited Fort Worth, New York, Chicago, and Ann Arbor, distributing nearly 200,000 markers to 32,000 people. The next stop is Comic-Con in San Diego. Consumers can follow the tour's progress and find Sharpie Creative Markers at major retailers like Amazon, Target, and Walmart.

Positive

• Sharpie is celebrating 60 years of brand history, potentially boosting brand recognition
• Introduction of new Sharpie Creative Markers, expanding product line
• Nationwide 'The World Is Your Canvas' tour to increase brand engagement
• Plan to distribute 500,000 free markers, potentially driving future sales
• Sharpie Creative Markers available at major retailers, ensuring wide distribution

Negative

• Giving away 500,000 markers may impact short-term sales revenue

News Market Reaction

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-0.16% News Effect

On the day this news was published, NWL declined 0.16%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Sharpie Bus continues its "The World Is Your Canvas" tour to celebrate 60 years of innovation and new Sharpie Creative Markers

ATLANTA, July 24, 2024 /PRNewswire/ -- Earlier this year, Sharpie^®, part of Newell Brands' global portfolio, embarked on a cross-country journey with the brand-new Sharpie Bus as part of the brand's "The World Is Your Canvas" tour, which aims to ignite creativity in celebration of the brand's 60-year history. The tour takes place through the end of the year, visiting events and festivals across the U.S. With four stops in the books so far, the Sharpie Bus is headed to Comic-Con in San Diego this week.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/90110511-sharpie-bus-gives-half-million-markers/

To commemorate the brand's rich heritage, the Sharpie Bus showcases iconic products from the past 60 years as well as Sharpie advertising memorabilia paying homage to the brand's leadership in writing innovation since its inception. Visitors can draw inspiration from the past and explore the future of creativity by testing out the brand's newest innovation - Sharpie Creative Markers - which feature paint-like ink in 12 vivid colors that pop on almost any surface, including black and white paper, wood, metal, acrylic, tile, and more. The new markers are building consumer interest in creativity and allowing the brand to reach more people than ever before. During the tour, Sharpie will give away half a million markers to inspire the next generation of creativity.

"The Sharpie Bus was designed to encourage people across the country to make the world their canvas and equip them with the tools they need to ignite their creativity," said Gina Lázaro, Vice President, Brand Management, Writing at Newell Brands. "In the Bus's first three months, we've helped inspire 32,000 artists, innovators and future creators to unlock their self-expression by giving away nearly 200,000 Sharpie Creative Markers to date in Fort Worth, New York, Chicago and Ann Arbor."

Follow along on the journey by visiting letsgetcreative.com/bus-tour to see where the Bus is headed after Comic-Con! Sharpie Creative Markers are available online and in-store at Amazon, Target, Walmart and other retailers.

About Sharpie^®
In 1964, the iconic Sharpie Fine Point black marker became the first pen-style permanent marker, and today, Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, office, and home. Designed for precision and performance, Sharpie marking and writing instruments are offered in a variety of specialty and art styles. Sharpie is part of Newell Brands' global portfolio of leading brands. For more information, visit www.Sharpie.com.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie^®, Graco^®, Coleman^®, Rubbermaid Commercial Products^®, Yankee Candle^®, Paper Mate^®, FoodSaver^®, Dymo^®, EXPO^®, Elmer's^®, Oster^®, NUK^®, Spontex^® and Campingaz^®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

View original content:https://www.prnewswire.com/news-releases/sharpie-is-giving-away-half-a-million-markers-to-inspire-the-next-generation-of-creativity-302204555.html

SOURCE Newell Brands

FAQ

What is the Sharpie Bus tour celebrating in 2024?

The Sharpie Bus tour, called 'The World Is Your Canvas', is celebrating Sharpie's 60th anniversary and showcasing the brand's new Sharpie Creative Markers.

How many Sharpie markers will be given away during the tour?

Sharpie plans to give away half a million (500,000) markers during the tour to inspire creativity.

Where can consumers purchase the new Sharpie Creative Markers?

Sharpie Creative Markers are available online and in-store at retailers including Amazon, Target, and Walmart.

What is unique about the new Sharpie Creative Markers?

Sharpie Creative Markers feature paint-like ink in 12 vivid colors that work on various surfaces including black and white paper, wood, metal, acrylic, and tile.

How many people has the Sharpie Bus tour reached so far?

In its first three months, the Sharpie Bus tour has reached 32,000 people and given away nearly 200,000 Sharpie Creative Markers.