The Best Just Got Better: Yankee Candle® Partners with Brittany Snow to Unveil Bold Brand Refresh with Modern Design & Enhanced Quality
Yankee Candle (NASDAQ:NWL) has announced a comprehensive brand refresh featuring modernized design and improved product quality. The iconic home fragrance brand has enhanced its large jar candles with a new premium plant wax blend, promising better fragrance throw and improved burn performance with reduced soot and tunneling.
The company has partnered with actress and director Brittany Snow for their new campaign "The Scent You've Been Seeking," emphasizing the emotional connection between fragrance and memories. To celebrate the relaunch, Yankee Candle will host a "Love at First Light Event" on August 16, 2025, offering free candles to Fragrance Family Rewards members at participating U.S. retail stores.
Yankee Candle (NASDAQ:NWL) ha annunciato un completo restyling del marchio, con un design modernizzato e una qualità del prodotto migliorata. Il celebre brand di fragranze per la casa ha potenziato le sue candele in grandi barattoli con una nuova miscela premium di cera vegetale, garantendo una diffusione della fragranza più intensa e una combustione ottimizzata con meno fuliggine e minore formazione di tunnel.
L'azienda ha collaborato con l'attrice e regista Brittany Snow per la nuova campagna "The Scent You've Been Seeking", che sottolinea il legame emotivo tra profumo e ricordi. Per celebrare il rilancio, Yankee Candle organizzerà un "Love at First Light Event" il 16 agosto 2025, offrendo candele gratuite ai membri del programma Fragrance Family Rewards presso i negozi partecipanti negli Stati Uniti.
Yankee Candle (NASDAQ:NWL) ha anunciado una renovación integral de su marca, con un diseño modernizado y una mejora en la calidad del producto. La icónica marca de fragancias para el hogar ha mejorado sus velas en tarros grandes con una nueva mezcla premium de cera vegetal, prometiendo una mejor difusión del aroma y un rendimiento de combustión superior con menos hollín y menos formación de túneles.
La empresa se ha asociado con la actriz y directora Brittany Snow para su nueva campaña "The Scent You've Been Seeking", que enfatiza la conexión emocional entre la fragancia y los recuerdos. Para celebrar el relanzamiento, Yankee Candle organizará un "Love at First Light Event" el 16 de agosto de 2025, ofreciendo velas gratis a los miembros de Fragrance Family Rewards en tiendas participantes de EE. UU.
Yankee Candle (NASDAQ:NWL)는 현대적인 디자인과 향상된 제품 품질을 특징으로 하는 종합적인 브랜드 리프레시를 발표했습니다. 이 상징적인 홈 프래그런스 브랜드는 대형 자 캔들에 새로운 프리미엄 식물성 왁스 블렌드를 도입하여 향기 확산이 더 뛰어나고 연소 성능이 개선되었으며 그을음과 터널링이 감소했습니다.
회사는 배우이자 감독인 Brittany Snow와 함께 "The Scent You've Been Seeking" 캠페인을 진행하며, 향기와 기억 사이의 감정적 연결을 강조합니다. 리런칭을 기념하여 Yankee Candle은 2025년 8월 16일에 "Love at First Light Event"를 개최하며, 미국 내 참여 소매점에서 Fragrance Family Rewards 회원에게 무료 캔들을 제공합니다.
Yankee Candle (NASDAQ:NWL) a annoncé un rafraîchissement complet de sa marque, avec un design modernisé et une qualité de produit améliorée. La marque emblématique de parfums d'intérieur a amélioré ses grandes bougies en pot avec un nouveau mélange premium de cire végétale, promettant une meilleure diffusion du parfum et une combustion optimisée avec moins de suie et de creusage.
L'entreprise s'est associée à l'actrice et réalisatrice Brittany Snow pour sa nouvelle campagne "The Scent You've Been Seeking", mettant en avant le lien émotionnel entre le parfum et les souvenirs. Pour célébrer ce relancement, Yankee Candle organisera un "Love at First Light Event" le 16 août 2025, offrant des bougies gratuites aux membres du programme Fragrance Family Rewards dans les magasins participants aux États-Unis.
Yankee Candle (NASDAQ:NWL) hat eine umfassende Markenauffrischung mit modernisiertem Design und verbesserter Produktqualität angekündigt. Die ikonische Duftkerzenmarke hat ihre großen Kerzengläser mit einer neuen Premium-Pflanzenwachsmischung verbessert, die einen besseren Duftwurf und eine verbesserte Brennleistung bei reduzierter Rußbildung und weniger Tunnelbildung verspricht.
Das Unternehmen arbeitet mit der Schauspielerin und Regisseurin Brittany Snow für die neue Kampagne "The Scent You've Been Seeking" zusammen, die die emotionale Verbindung zwischen Duft und Erinnerungen betont. Zur Feier des Relaunchs veranstaltet Yankee Candle am 16. August 2025 ein "Love at First Light Event" und bietet Mitgliedern des Fragrance Family Rewards Programms in teilnehmenden US-Einzelhandelsgeschäften kostenlose Kerzen an.
- Brand modernization could attract new generation of consumers while maintaining existing customer base
- Product quality improvements with new wax blend and better burn performance
- Strategic partnership with celebrity Brittany Snow to enhance brand visibility
- Free candle promotion event to drive customer engagement and loyalty program membership
- None.
The iconic brand elevates its portfolio with a fresh look, new and improved wax blend for the iconic large jar, and a vibrant emotive campaign featuring actress and director Brittany Snow
SOUTH DEERFIELD, Mass., July 23, 2025 /PRNewswire/ -- The Yankee Candle Company, Inc., a leader in home fragrance and part of the Newell Brands portfolio, announced a brand relaunch that reimagines the iconic candle experience to continue to delight brand loyalists and a new generation of fragrance lovers alike. Featuring a cohesive, modernized design, new and improved wax blend in the iconic large jar, and a deeper emphasis on the emotional power of fragrance through a vibrant lifestyle campaign, Yankee Candle is evolving to meet today's consumer while honoring the 50 years of craftsmanship that made it a household name.
The refreshed collection is rooted in the belief that fragrance can be used as a powerful way to bring stories to life. With 95 expertly crafted fragrances, the brand's expansive portfolio empowers people to embrace moments lived, imagine what is next for them and find joy in the present moment. Yankee Candle knows that for many consumers, each fragrance evokes stories that reconnect them to joy. This emotional connection is at the heart of Yankee Candle's national media campaign, The Scent You've Been Seeking, which celebrates the brand's ability to help consumers rediscover meaningful moments through fragrance.
Enhancements include:
- More Fragrance in Every Burn: Long-lasting fragrance and consistency from first to last burn.
- Premium Plant Wax Blend: Upgraded wax formulation in the iconic large jar designed for an improved burn and fragrance throw.
- Improved Burn: Engineered to reduce soot and tunneling for a consistent burn experience.
- Modernized Product Design: Fragrance-first visuals and cohesive design across all forms for a more elevated, unified look that aligns with today's lifestyle and aesthetic preferences.
"This relaunch marks a significant moment in Yankee Candle's evolution—not just in how our products look and perform, but in how they connect emotionally with consumers," said Aaron Swart, SVP General Manager of Home Fragrance, Newell Brands. "Today's fragrance lovers are seeking more elevated, personal experiences, and we've thoughtfully reimagined our scented candle portfolio to deliver just that – helping consumers embrace moments lived to find joy in the here and now."
In celebration of the brand's relaunch, Yankee Candle has teamed up with actress and director Brittany Snow, a longtime brand fan who brings an authentic voice to Yankee Candle through her own experiences with the emotional power of fragrance.
"I've loved Yankee Candle for as long as I can remember. Their fragrances have been the backdrop of some of my most memorable times, and I'm thrilled to be part of the next chapter of their brand story," said Snow. "For me, fragrance is such a big part of my life – and it has the power to reground me and spark joy amidst the everyday chaos. Recently, I've been burning Sage & Citrus while watching a movie after a busy day. It helps me be in the moment and be a part of my continued self-care."
Celebrate the Love at First Light Event – Saturday, August 16, 2025
Yankee Candle is excited to invite fragrance lovers to join in the celebration and try a new Yankee Candle for free during the brand's first-ever Love at First Light Event on Saturday, August 16. For one day only, new and existing Fragrance Family Rewards members can receive a free candle of choice and experience the new Yankee Candle — no purchase necessary — at participating
Where to Buy
The refreshed Yankee Candle portfolio will be available at:
- YankeeCandle.com
- Yankee Candle retail stores
- National retailers including Amazon, Walmart, Target, Kohl's, Kroger, and Meijer.
Explore the full range of Yankee Candle fragrances at www.YankeeCandle.com and follow Yankee Candle on Instagram (@YankeeCandle), Facebook (@YankeeCandle) and Pinterest (@YankeeCandle) for the latest inspiration.
About Yankee Candle
The Yankee Candle Company, Inc. is an American company with a unique 50-year history of creating evocative, mood-setting, and long-lasting fragrance for the home. The company offers a wide range of distinctive products, from the brand's iconic candles to home & car air fresheners, gifts and more. The Yankee Candle Company, Inc., is a wholly owned subsidiary of Newell Brands Inc. and is sold through mass and specialty retailers, online and in Yankee Candle retail stores. Outside of
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-best-just-got-better-yankee-candle-partners-with-brittany-snow-to-unveil-bold-brand-refresh-with-modern-design--enhanced-quality-302510838.html
SOURCE Newell Brands
FAQ
What changes has Yankee Candle (NWL) made in its 2025 brand refresh?
When is Yankee Candle's Love at First Light Event 2025?
Who is the celebrity partner for Yankee Candle's 2025 brand relaunch?
Where can consumers buy the refreshed Yankee Candle products?
What improvements have been made to Yankee Candle's large jar candles?
