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Search Homes and See What You Can Afford with the New Realtor.com® App in ChatGPT

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Realtor.com (NWS) launched the Realtor.com app in ChatGPT on March 30, 2026, bringing conversational home search to the ChatGPT platform. Key features include a first-time buyer focus, an affordability calculator, neighborhood exploration, and MLS data protections that prohibit model training.

The app shows preview images and guides users to Realtor.com to connect with local agents, schedule tours, and access advanced search tools; it is available to all ChatGPT users starting today.

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Positive

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Negative

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News Market Reaction – NWS

+1.91%
+1.91% Session close to close

In the Mar 30 session, NWS gained 1.91%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights News Corp’s strategy to embed AI across Realtor.com’s user journey, bri...
Analysis

This announcement highlights News Corp’s strategy to embed AI across Realtor.com’s user journey, bringing home search tools into ChatGPT and emphasizing secure MLS data handling. Recent company news has focused on data, research, and events across its brands, with generally modest share-price responses. Investors may watch adoption of the new app, impacts on traffic, and how these AI capabilities integrate with existing tools, alongside ongoing capital allocation decisions such as buybacks under the 2025 Repurchase Program.

Key Figures

Industry experience: 30 years AI usage in real estate: 82%
2 metrics
Industry experience 30 years Realtor.com history leading tech shifts in home search
AI usage in real estate 82% Survey: Americans using AI for real estate insights

Historical Context

5 past events · Latest: Mar 26 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Mar 26 Renter trends report Neutral -0.1% Realtor.com analysis of 2024 ACS data on U.S. renter segments and affordability.
Mar 25 Industry forum Neutral +1.6% Dow Jones Energy hosts World Chemical Forum 2026 for global chemical and energy leaders.
Mar 24 Mobile homes study Neutral -1.1% Realtor.com report on mobile home prices, appreciation and potential regulatory changes.
Mar 23 Book titles promo Neutral -1.1% William Morrow highlights six titles for Mother’s Day 2026 book-gifting roundups.
Mar 18 Governance update Neutral -0.3% Dow Jones Special Committee elects Melanie Kirkpatrick to safeguard editorial independence.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent NWS news items, including Realtor.com research and Dow Jones/William Morrow updates, have been followed by relatively small price moves, suggesting limited short-term impact from typical news flow.

Recent Company History

Over the past few weeks, NWS has issued several news items tied to its information and real estate brands. Realtor.com reports on renter segments and mobile home affordability, Dow Jones hosts an industry forum, and William Morrow promotes key book titles. Price reactions to these releases have been modest, generally within about ±1.5%. Today’s AI-focused Realtor.com app launch in ChatGPT continues the theme of leveraging data and technology across News Corp’s portfolio.

Key Terms

idx feed, ai-powered, natural language search
3 terms
idx feed technical
"Realtor.com® does not receive listing data through an IDX feed; instead, our unique, direct relationships"
An IDX feed is a continuous data stream that supplies live values and related details for a market index or exchange, similar to a scoreboard that updates scores in real time. Investors use it to track overall market moves, price swings in benchmark indexes, and the components that drive them—information that affects portfolio performance, index-linked products, and timing of buy or sell decisions.
ai-powered technical
"AI-powered innovations designed to make the home search smarter, faster and far more intuitive"
"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The app simplifies critical budget and location decisions for home shoppers, while also safeguarding MLS data

AUSTIN, Texas, March 30, 2026 /PRNewswire/ -- Realtor.com® today announced the launch of the Realtor.com® app in ChatGPT, marking another major step in the company's strategy to infuse AI technology across the home buying and renting journey. The new conversational experience brings Realtor.com®'s intuitive home search capability into one of the most widely used AI platforms, making the often-overwhelming "pre-search" phase of the home buying and renting process simpler and then ultimately transitioning users to Realtor.com® to connect with a local expert, schedule a tour, and explore our full suite of advanced search tools.

Consistent with Realtor.com®'s unique industry partnership model, MLSs and professionals remain at the center of a connected consumer experience. Every listing remains fully secure, and MLS data is protected with a strict prohibition on model training.

Over the past year, Realtor.com® has rolled out a series of AI-powered innovations designed to make the home search smarter, faster and far more intuitive for consumers, including its AI-powered natural language search feature, AI-generated listing tags, and immersive visual tools that highlight unique property attributes. In every team across the company, AI is being leveraged to accelerate development, drive scale and deliver quality experiences. Together, these efforts are laying the foundation for an AI-driven Realtor.com® experience that is built to lead the future of real estate.

"For 30 years, Realtor.com® has led every major technology shift in how Americans search for homes, while staying true to our mission of connecting them with the professionals who will help them," said Damian Eales, Realtor.com® CEO. "Today, AI represents the next transformational opportunity to simplify the home journey and deliver greater clarity and confidence to consumers. The combined strengths of Realtor.com®, REA Group and News Corp give us a unique competitive advantage, uniting world-class tech and talent, global insights and deep industry partnerships. With OpenAI, we will meet home buyers wherever they are, keeping the real estate professional central to the experience."

According to a recent Realtor.com® survey, Americans rely on real estate agents as the No. 1 most trusted and accurate source for information and 82% are also using AI for real estate insights. The company sees an opportunity to accelerate its strong traffic momentum by reaching consumers earlier during what it calls the "pre-search" phase, when they are asking foundational questions about affordability, neighborhood discovery, and whether to rent or buy. By giving them intuitive tools to start their pre-search, it can then ultimately transition them to Realtor.com® and a professional who can best assist them.

"Our commitment is to make Realtor.com® omnipresent wherever consumers are having conversations about real estate. Our new app in ChatGPT raises the bar, especially for first-time home buyers, putting powerful guidance and clarity in front of consumers from the moment they begin pre-searching," said Mickey Neuberger, Realtor.com® Chief Consumer & Marketing Officer. "We brought real estate listings to the internet. Now we're bringing them to AI. As the most trusted site among real estate professionals, we see this as a win for buyers, agents and the broader industry."

To support consumers on their home buying or renting process, the experience is enhanced by these key features:

  • First-Time Buyer Focus: Tailored prompts support first-time buyers during the pre-search phase, helping them move from early questions about how and where to begin into clear, actionable search criteria.
  • Affordability Calculator: Users can engage conversationally to instantly establish initial budget parameters based on their savings and income.
  • Neighborhood Exploration: Supports discovery by comparing and pinpointing specific areas based on criteria like commute times, lifestyle amenities, or school boundaries.

"The Realtor.com® app in ChatGPT is designed to keep agents and MLSs at the center of the real estate transaction, while raising the visibility of their listings," said Anna Marie Castiglioni, Head of Realtor.com® Next. "Realtor.com® does not receive listing data through an IDX feed; instead, our unique, direct relationships with MLSs ensure we operate in the best interests of home buyers and sellers, partnering with MLSs that uphold accuracy and transparency across the industry. By only showing a preview of property images and details, the app guides consumers to Realtor.com® to connect with a local expert, schedule a tour, and explore our full suite of advanced search tools."

The Realtor.com® app in ChatGPT is available starting today to all ChatGPT users.

About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Emily Do, press@realtor.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/search-homes-and-see-what-you-can-afford-with-the-new-realtorcom-app-in-chatgpt-302727498.html

SOURCE Realtor.com

FAQ

What is the Realtor.com app in ChatGPT and when did NWS launch it?

The Realtor.com app in ChatGPT is a conversational home-search tool launched on March 30, 2026. According to the company, it brings first-time buyer guidance, affordability calculations, and neighborhood exploration into ChatGPT while linking users to local agents on Realtor.com.

How does the Realtor.com (NWS) affordability calculator in ChatGPT work for buyers?

The affordability calculator lets users set initial budget parameters conversationally using savings and income inputs. According to the company, it provides an instant budget estimate to guide early pre-search decisions before directing users to Realtor.com to connect with local experts.

Does Realtor.com (NWS) share MLS listing data with ChatGPT for model training?

No, Realtor.com does not permit MLS data to be used for model training and protects listing data with restrictions. According to the company, listings are shown only as previews and users are guided to Realtor.com to view full details and contact agents.

How can ChatGPT users access full listings and local agents after using the Realtor.com app (NWS)?

ChatGPT users see preview images and summary details, then are directed to Realtor.com to access full listings and schedule tours with agents. According to the company, the app is intended to transition users to Realtor.com and local professionals for complete listing access and booking.