Reba Rides Again: Realtor.com® Delivers More Laughs, Listings, and Pet-Friendly Properties in Nearly Home™ New Creative Push

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Realtor.com (NASDAQ:NWSA) has announced the next phase of its successful Nearly Home™ campaign featuring Reba McEntire, expanding its creative push with new sitcom-style episodes highlighting the platform's home search tools. The campaign showcases features like RealView® Maps and RealCommute® through relatable scenarios focused on pet-friendly properties and commute considerations.

The company reports that Nearly Home™, which debuted in May 2025, has generated the strongest response to any campaign in its history. The platform demonstrated significant reach with 237 million visits in May according to Comscore. The campaign targets the 75% of Americans who view homeownership as a key part of the American dream, with research showing that 50% of buyers consider pet-friendliness a "must-have" feature.

To support the launch, Realtor.com® is offering a limited-time giveaway featuring a custom-built luxury dog house from Taylor Morrison. The campaign is being distributed across TV, digital, and social platforms, including sponsorship of the 60th Academy of Country Music Awards.

New stories featuring Realtor.com^®'s tools and solutions, like RealView maps and RealCommute, help buyers feel seen, supported and one step closer to home

AUSTIN, Texas, July 1, 2025 /PRNewswire/ -- Following the exceptional response to its Nearly Home^TM campaign featuring country icon and sitcom favorite Reba McEntire, today, Realtor.com^® is unveiling the next chapter with a fresh set of creative that brings even more real-life real estate challenges to life with humor, heart, and practical solutions.

"Nearly Home struck a chord and generated the strongest response we've seen to any campaign in our company's history," said Mickey Neuberger, chief consumer and marketing officer at Realtor.com^®. "We want buyers and sellers across the country to feel seen, supported and even a little bit more optimistic about their home journey. That's why we're continuing to invest in this campaign that's not only entertaining, but also rooted in real insights and designed to help people take real steps forward."

The next wave of creative spotlights Realtor.com^®'s powerful tools including RealView^® Maps and RealCommute^® through sitcom-style episodes that bring humor and clarity to common home search challenges. In The One with the Zoomies, our couple who now have an energetic pup compare homes by lot size using RealView maps. In The One with the Statement Wall, our couple look to find homes closer to everything by filtering commute times with RealCommute. Each episode delivers relatable scenarios and practical solutions, showing how the right tools, and a little humor, can make all the difference in finding the perfect home.

To celebrate the new launch, Realtor.com^® is introducing a limited-time giveaway¹ where one lucky pet owner can enter to win a custom-built luxury dog house from Taylor Morrison, America's Most Trusted^® Home Builder, inspired by the most popular home styles in America. Pet friendliness is a key feature many buyers look for in a home, with 50% of buyers last year citing it as a "must have," according to recent Realtor.com research.

Realtor.com^®'s Nearly Home^TM campaign debuted in May 2025 as the company's largest brand investment in nearly 30 years. It's designed to resonate with the 75% of Americans who still see homeownership as a key part of the American dream even amid a shifting and competitive market.

The campaign is running across TV, digital, and social platforms, with high-visibility placements including sponsorship of the 60th Academy of Country Music Awards and an activation at Reba's House at CMA Fest Fain Fair X. Realtor.com^® attracted 237 million visits in May alone, according to Comscore. The Nearly Home^TM campaign was developed by creative agency GSD&M in collaboration with Talent Partnership Advisors who secured Reba McEntire as the campaign's featured talent.

For more information, visit www.Realtor.com/nearlyhome

About Realtor.com^® 
Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

MEDIA CONTACT:
Mallory Micetich: press@realtor.com

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SOURCE Realtor.com

FAQ

What new features did Realtor.com (NWSA) announce in its Nearly Home campaign?

Realtor.com announced enhanced tools including RealView® Maps for comparing home lot sizes and RealCommute® for filtering homes by commute times.

How many visits did Realtor.com receive in May 2025?

According to Comscore, Realtor.com attracted 237 million visits in May 2025.

What percentage of home buyers consider pet-friendliness a must-have feature according to Realtor.com?

According to Realtor.com research, 50% of buyers cited pet-friendliness as a 'must have' feature last year.

When did Realtor.com launch its Nearly Home campaign with Reba McEntire?

The Nearly Home™ campaign debuted in May 2025 as the company's largest brand investment in nearly 30 years.

What special promotion is Realtor.com offering with the new campaign launch?

Realtor.com is offering a limited-time giveaway where one pet owner can win a custom-built luxury dog house from Taylor Morrison, inspired by popular American home styles.