Search It, How You Say It: Realtor.com® Launches New AI-Powered Search
Realtor.com (NWSA) launched an AI-powered search on October 9, 2025 that lets users "search it, how you say it" by typing natural-language queries instead of using many filters. The feature parses text and listing photos to surface matching homes, supports over 300 searchable terms and tags today, and is available on iOS and web with Android coming soon. A company survey cited 62% and 65% frustration rates among home searchers about traditional search limits. The tool is positioned to aid consumers and real estate agents with more precise, image-aware results.
Realtor.com (NWSA) ha lanciato una ricerca alimentata dall'IA il 9 ottobre 2025 che permette agli utenti di ricercare come si dice digitando query in linguaggio naturale invece di utilizzare molti filtri. La funzione analizza testo e foto delle inserzioni per individuare case corrispondenti, supporta oltre 300 termini e tag ricercabili oggi, ed è disponibile su iOS e web con Android in arrivo. Una survey aziendale cita 62% e 65% di frustrazione tra chi cerca casa riguardo ai limiti della ricerca tradizionale. Lo strumento è pensato per aiutare consumatori e agenti immobiliari con risultati più precisi e in grado di riconoscere le immagini.
Realtor.com (NWSA) lanzó una búsqueda impulsada por IA el 9 de octubre de 2025 que permite a los usuarios buscar como se dice buscando consultas en lenguaje natural en lugar de usar muchos filtros. La función analiza texto y fotos de listados para mostrar viviendas que coincidan, admite más de 300 términos y etiquetas navegables hoy en día, y está disponible en iOS y web con Android próximamente. Una encuesta de la empresa citó 62% y 65% tasas de frustración entre quienes buscan casa por los límites de la búsqueda tradicional. La herramienta está diseñada para ayudar a los consumidores y agentes inmobiliarios con resultados más precisos y conscientes de las imágenes.
Realtor.com (NWSA)는 2025년 10월 9일 AI 기반 검색을 출시하여 사용자가 검색하는 방식대로 말하기처럼 자연어 질의를 입력해 많은 필터를 사용하는 대신 검색할 수 있게 했습니다. 이 기능은 텍스트와 매물 사진을 분석해 일치하는 주택을 표면화하고, 오늘날 300개 이상의 검색 가능 용어 및 태그를 지원하며, iOS 및 웹에서 사용할 수 있고 Android도 곧 출시됩니다. 회사 설문조사에서 62% 및 65%의 좌절감이 전통적인 검색 한계에 대한 반응으로 나타났습니다. 이 도구는 더 정확하고 이미지 인식이 가능한 결과로 소비자와 부동산 중개인 모두를 돕기 위해 마련되었습니다.
Realtor.com (NWSA) a lancé une recherche pilotée par l'IA le 9 octobre 2025 qui permet aux utilisateurs de rechercher tel qu'on le dit en tapant des requêtes en langage naturel plutôt que d'utiliser de nombreux filtres. La fonction analyse le texte et les photos des annonces pour faire remonter les maisons correspondantes, prend en charge plus de 300 termes et tags recherchables aujourd'hui et est disponible sur iOS et web avec Android prochainement. Une enquête de l'entreprise a cité des taux de frustration de 62% et 65% chez les chercheurs de maisons face aux limites de la recherche traditionnelle. L'outil est conçu pour aider les consommateurs et les agents immobiliers avec des résultats plus précis et conscients des images.
Realtor.com (NWSA) hat am 9. Oktober 2025 eine KI-gesteuerte Suche eingeführt, die es Nutzern ermöglicht, so zu suchen, wie man es ausspricht, indem sie natürliche Sprachabfragen eingeben statt vieler Filter. Die Funktion analysiert Text und Inseratsfotos, um passende Häuser zu zeigen, unterstützt heute über 300 suchbare Begriffe und Tags und ist auf iOS und Web verfügbar, Android kommt bald. Eine Unternehmensumfrage zitierte 62% und 65% Frustrationsraten unter HausSuchenden wegen der traditionellen Suchbegrenzungen. Das Tool soll Verbrauchern und Immobilienmaklern mit präziseren, bildbasierenden Ergebnissen helfen.
Realtor.com (NWSA) أطلقت بحثاً مدعوماً بالذكاء الاصطناعي في 9 أكتوبر 2025 يتيح للمستخدمين البحث كما تقولها بكتابة استفسارات بلغة طبيعية بدلاً من استخدام العديد من المرشحات. تقوم التقنية بتحليل النص وصور القوائم للكشف عن منازل مطابقة، وتدعم أكثر من 300 مصطلحًا وعلامة قابلة للبحث اليوم، وهي متاحة على iOS والويب مع قدوم Android قريباً. أشارت مسحٌ للشركة إلى معدلات إحباط تصل إلى 62% و65% بين مشتركي البحث عن منازل بسبب قيود البحث التقليدية. تستهدف الأداة مساعدة المستهلكين ووكلاء العقارات عبر نتائج أكثر دقة ومراعاة للصور.
Realtor.com (NWSA) 于 2025 年 10 月 9 日推出了一个 由 AI 驱动的搜索，让用户可以通过输入自然语言查询来实现 “按说法来搜索”，而不是使用大量筛选条件。该功能会解析文本和房源照片以呈现匹配的房源，当前支持 超过 300 个可搜索术语和标签，并可在 iOS 与网页 上使用，Android 版即将推出。公司的一项调查显示在传统搜索限制下，房源搜索者的沮丧率分别为 62% 和 65%。该工具旨在帮助消费者和房地产经纪人获得更精准、具图像感知的结果。
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Insights
Realtor.com launches an AI-driven natural-language home search to surface photo‑verified features and improve matching.
Realtor.com® rolled out an AI-powered search on
The business mechanism is straightforward: the product replaces complex filter workflows with a language-first interface and image analysis, aimed at increasing engagement and agent productivity by surfacing relevant listings faster. Key dependencies and risks include the accuracy of image and text interpretation, user adoption of the new UI, and how well the AI handles ambiguous queries or AI-generated listing tags.
Watch for measurable signals over the next
New Search Experience is Powered by a Proprietary AI Engine to Allow Home Searchers to Use Language Rather Than Filters
With this new tool, home shoppers can simply type what's on their mind and instantly see homes that fit their lifestyle, preferences, budget or personality. For example, a buyer might search "3-bedroom ranch-style with 2 bathrooms and a pool in
"At Realtor.com®, we know how overwhelming finding the perfect home can be and 'search it, how you say it' AI-powered search is one of many new features we will launch to make it less overwhelming," said Mickey Neuberger, Realtor.com® chief consumer and marketing officer. "This new feature fundamentally changes how you search. You no longer need to click through endless listing photos to find a home with high ceilings or hardwood floors or a fenced in yard. Instead, just type it in how you would say it and results are provided instantly."
According to a recent survey from Realtor.com®,
This new feature uses AI technology to analyze and interpret listing details, matching what users ask for with what's actually in the home. Users can mix typing and the site's search filters, but most importantly, AI-powered search eliminates the most frustrating pain points. Today, with the new AI-powered search you can filter over 300 different terms and tags, in the future that number will be infinite.
Key Features of AI-Powered Search:
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Search the way you talk: Just type what you want, like "3 bedrooms under
$800 KChicago " no need to select dozens of filters and get informed in real time about what the website is actually searching - Gets better the more you use it: Our AI learns from real searches to bring you more personalized, relevant results over time.
- Find details that matter to you: Looking for a "modern kitchen" or "vaulted ceilings"? Realtor.com® recognizes these terms, analyzes listing photos and listing descriptions (interpreting both standard and AI-generated listing tags) so you can discover homes with the features you love. Clear and easy controls: Simple filter buttons and alerts help you stay in control and avoid confusion.
- Search anywhere: Available now on iOS and web, with Android coming soon.
Built for Agents and Brokers Too
While consumers benefit from the flexibility and ease AI-powered search also gives real estate professionals the expert edge. By helping agents instantly surface listings that match specific preferences — whether it's "homes with in-law suites" or "modern kitchens with hardwood floors"— agents can deliver more tailored experiences and build trust faster. The improved accuracy of search results helps high intent consumers find the right homes faster.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, press@realtor.com
View original content:https://www.prnewswire.com/news-releases/search-it-how-you-say-it-realtorcom-launches-new-ai-powered-search-302578902.html
SOURCE Realtor.com
FAQ
What did Realtor.com (NWSA) announce on October 9, 2025 about AI-powered search?
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Where is Realtor.com's new AI-powered search available and when will Android arrive?
What survey findings did Realtor.com cite when launching the AI search on Oct 9, 2025?
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Can users combine traditional filters with Realtor.com's Oct 9, 2025 AI search?
