Search It, How You Say It: Realtor.com® Launches New AI-Powered Search

Rhea-AI Summary

Realtor.com (NWSA) launched an AI-powered search on October 9, 2025 that lets users "search it, how you say it" by typing natural-language queries instead of using many filters. The feature parses text and listing photos to surface matching homes, supports over 300 searchable terms and tags today, and is available on iOS and web with Android coming soon. A company survey cited 62% and 65% frustration rates among home searchers about traditional search limits. The tool is positioned to aid consumers and real estate agents with more precise, image-aware results.

Insights

Product Strategy Analyst

Realtor.com launches an AI-driven natural-language home search to surface photo‑verified features and improve matching.

Realtor.com® rolled out an AI-powered search on Oct. 9, 2025 that lets users type natural-language queries and matches phrases to listing text and photos. The system claims support for over 300 terms today, understands features like "ranch" or "vaulted ceilings," and is available on iOS and web with Android coming soon.

The business mechanism is straightforward: the product replaces complex filter workflows with a language-first interface and image analysis, aimed at increasing engagement and agent productivity by surfacing relevant listings faster. Key dependencies and risks include the accuracy of image and text interpretation, user adoption of the new UI, and how well the AI handles ambiguous queries or AI-generated listing tags.

Watch for measurable signals over the next 6-12 months: changes in search session length, click-through rates to listings, agent usage metrics, and any reported errors in feature detection. Also note the survey data: 62% and 65% of respondents reported frustration with existing search options, which the product targets.

New Search Experience is Powered by a Proprietary AI Engine to Allow Home Searchers to Use Language Rather Than Filters

AUSTIN, Texas, Oct. 9, 2025 /PRNewswire/ -- Nearly two- thirds of current and potential home searchers are frustrated about not being able to search for a home based on what they care about. Today, Realtor.com^® is changing that with the launch of its new AI-powered search experience, which is designed to let people find homes the way they actually talk and type.

With this new tool, home shoppers can simply type what's on their mind and instantly see homes that fit their lifestyle, preferences, budget or personality. For example, a buyer might search "3-bedroom ranch-style with 2 bathrooms and a pool in Austin less than 5 years old." Realtor.com^®'s AI-powered search not only understands words like "ranch," but also analyzes listing photos to surface all one-story homes that match the bedroom, bathroom, location and amenity requirements.

"At Realtor.com^®, we know how overwhelming finding the perfect home can be and 'search it, how you say it' AI-powered search is one of many new features we will launch to make it less overwhelming," said Mickey Neuberger, Realtor.com^® chief consumer and marketing officer. "This new feature fundamentally changes how you search. You no longer need to click through endless listing photos to find a home with high ceilings or hardwood floors or a fenced in yard. Instead, just type it in how you would say it and results are provided instantly."

According to a recent survey from Realtor.com^®, 62% of current and potential homebuyers find it frustrating to not be able to describe what they want in a home search, and 65% express frustration about not being able to search for a home based on what they care about.

This new feature uses AI technology to analyze and interpret listing details, matching what users ask for with what's actually in the home. Users can mix typing and the site's search filters, but most importantly, AI-powered search eliminates the most frustrating pain points. Today, with the new AI-powered search you can filter over 300 different terms and tags, in the future that number will be infinite.

Key Features of AI-Powered Search:

• Search the way you talk: Just type what you want, like "3 bedrooms under $800K in Chicago" no need to select dozens of filters and get informed in real time about what the website is actually searching
• Gets better the more you use it: Our AI learns from real searches to bring you more personalized, relevant results over time.
• Find details that matter to you: Looking for a "modern kitchen" or "vaulted ceilings"? Realtor.com^® recognizes these terms, analyzes listing photos and listing descriptions (interpreting both standard and AI-generated listing tags) so you can discover homes with the features you love. Clear and easy controls: Simple filter buttons and alerts help you stay in control and avoid confusion.
• Search anywhere: Available now on iOS and web, with Android coming soon.

Built for Agents and Brokers Too
While consumers benefit from the flexibility and ease AI-powered search also gives real estate professionals the expert edge. By helping agents instantly surface listings that match specific preferences — whether it's "homes with in-law suites" or "modern kitchens with hardwood floors"— agents can deliver more tailored experiences and build trust faster. The improved accuracy of search results helps high intent consumers find the right homes faster.

About Realtor.com^®
Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Mallory Micetich, press@realtor.com

View original content:https://www.prnewswire.com/news-releases/search-it-how-you-say-it-realtorcom-launches-new-ai-powered-search-302578902.html

SOURCE Realtor.com

FAQ

What did Realtor.com (NWSA) announce on October 9, 2025 about AI-powered search?

Realtor.com announced a new AI-powered search that allows natural-language queries and analyzes listing photos to match features.

How many searchable terms does Realtor.com's AI search support as of October 9, 2025?

The AI search supports over 300 terms and tags today, with the company saying that number will expand in the future.

Where is Realtor.com's new AI-powered search available and when will Android arrive?

The feature is available now on iOS and web; the company said Android support is coming soon.

What survey findings did Realtor.com cite when launching the AI search on Oct 9, 2025?

Realtor.com cited that 62% of home searchers find it frustrating to describe searches and 65% are frustrated they can't search by what they care about.

How does the AI-powered search help real estate agents using Realtor.com (NWSA)?

Agents can instantly surface listings matching specific preferences, helping deliver more tailored results and faster matches for high-intent buyers.

Can users combine traditional filters with Realtor.com's Oct 9, 2025 AI search?

Yes, users can mix natural-language queries with existing search filters and use simple controls and alerts to refine results.