Revolutionary Caldwell Clays™ App Gives Consumers 'A New Way to Clay™'

Rhea-AI Summary

American Outdoor Brands (NASDAQ: AOUT) launched the Caldwell Clays™ App on Jan 19, 2026, a mobile controller for Caldwell smart launchers including the ClayCopter Surface-to-Air™ and Claymore Connect™.

The app (iOS/Android) links up to 10 launchers, supports Touch-to-Launch photo-based direction/speed/angle control, Hands Free Voice Launch, and mixes ClayCopter biodegradable targets (up to 100 yards) with traditional clays. Claymore Connect™ is a 35-lb portable, Bluetooth-enabled thrower with a 12V Li-ion pack capable of launching 350+ targets per charge. The system debuts at SHOT Show 2026, Booth #11860.

Positive

• App links and controls up to 10 launchers
• Touch-to-Launch photo control for direction, speed, and angle
• ClayCopter targets reach up to 100 yards
• Claymore Connect weighs 35 lb and is highly portable
• 12V Li-ion battery launches 350+ targets per charge
• Cross-device mix of ClayCopter and traditional clays via app

Negative

• None.

Key Figures

Linked launchers: up to 10 launchers SHOT Show dates: January 20–23 Target distance: up to 100 yards +3 more

6 metrics

Linked launchers up to 10 launchers Maximum number of Caldwell smart launchers connected in app

SHOT Show dates January 20–23 SHOT Show 2026 debut window for Caldwell Clays App

Target distance up to 100 yards Maximum distance ClayCopter targets can be launched

Claymore weight 35 lb Weight of Claymore Connect including battery

Battery voltage 12-volt Li-ion battery pack powering Claymore Connect

Targets per charge over 350 targets Number of targets launched on a single battery charge

Market Reality Check

Price: $8.95 Vol: Volume 64,934 vs 20-day a...

normal vol

$8.95 Last Close

Volume Volume 64,934 vs 20-day average 75,331, indicating trading below recent norms ahead of the news. normal

Technical Price at $9.51, modestly above 200-day MA of $9.38, while still 46.89% below the 52-week high.

Peers on Argus

AOUT was down 4.23% pre-news, while peers were mixed: ESCA up 0.43%, CLAR down 2...

1 Down

AOUT was down 4.23% pre-news, while peers were mixed: ESCA up 0.43%, CLAR down 2.35%, DOGZ down 0.97%, JAKK down 0.62%, PLBY down 3.03%. Momentum scanner only flagged YYAI down nearly 10% without news, suggesting AOUT’s move was not part of a broad sector rotation.

Historical Context

5 past events · Latest: Dec 09 (Negative)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 09	Earnings update	Negative	+6.9%	Q2 FY2026 results with lower sales and margin compression but positive EPS.
Nov 24	Conference alert	Neutral	+4.6%	Announcement of upcoming Q2 FY2026 release and earnings call logistics.
Oct 02	Share repurchase	Positive	-0.7%	Board approval of <b>$10M</b> repurchase program following prior buybacks.
Sep 04	Earnings update	Negative	-18.1%	Q1 FY2026 sales drop of <b>28.7%</b> and widened GAAP net loss.
Aug 21	Conference alert	Neutral	+7.9%	Scheduling notice for Q1 FY2026 earnings release and webcast.

Pattern Detected

Recent history shows frequent divergences between headline tone and price moves, with several positive or neutral events followed by notable upside or downside reactions.

Recent Company History

Over the last few months, American Outdoor Brands reported mixed financial results and active capital returns. Q1 FY2026 earnings on Sep 04, 2025 showed a 28.7% sales decline and a larger net loss, prompting a -18.12% reaction. By Q2 FY2026 on Dec 09, 2025, net sales were $57.2M, down 5.0% year-over-year, but shares rose 6.94%. A $10M buyback authorization on Oct 02, 2025 saw a slight price dip. Conference-call alerts in August and November produced single-digit gains, highlighting inconsistent alignment between news and price.

Market Pulse Summary

This announcement highlights continued digital integration of American Outdoor Brands’ shotgun targe...

Analysis

This announcement highlights continued digital integration of American Outdoor Brands’ shotgun target systems, with the Caldwell Clays app linking up to 10 smart launchers and supporting advanced features like Touch-to-Launch. Historically, the company has paired new products with active capital deployment and variable earnings trends. Investors may watch adoption of the ClayCopter and Claymore Connect ecosystem, future financial disclosures tying demand to these launches, and any updates on broader sales trajectories.

Key Terms

bluetooth-enabled, li-ion, touch-to-launch, voice launch

4 terms

bluetooth-enabled technical

"The new Claymore Connect™ is a revolutionary, portable, Bluetooth-enabled, ground-based..."

Bluetooth-enabled means a product includes built-in short-range wireless technology that lets it connect and exchange data with other devices without cords, like a remote that talks to a speaker. For investors this matters because such connectivity can make devices more attractive to buyers, enable software updates and new services after sale, and tie products into larger ecosystems—factors that can boost sales, recurring revenue and competitive value.

li-ion technical

"It also comes with a 12-volt Li-ion battery pack that is small enough..."

A li-ion (lithium-ion) battery is a rechargeable energy storage cell commonly used in phones, laptops, electric vehicles and grid storage; it stores and releases electrical energy by moving lithium ions between electrodes. Investors care because these batteries drive demand for key raw materials, manufacturing capacity and recycling streams, and their cost, lifespan and safety performance directly affect product economics and company valuations — think of them as the fuel tank and supply chain backbone for many modern devices and vehicles.

touch-to-launch technical

"with Touch-to-Launch technology that allows users to take a photo of the field..."

A touch-to-launch feature lets a user start a device, app, or service with a single physical or on-screen touch, removing extra steps like menus or confirmations. For investors, it matters because reducing friction can boost customer adoption, usage frequency and retention—similar to how a one-button start makes a car easier to use—potentially increasing revenue and market share, while also raising design, security and regulatory considerations.

voice launch technical

"HANDS FREE VOICE LAUNCH: Use app to activate Hands Free Voice Launch."

A voice launch is the public release of a product or feature that uses spoken commands or audio interaction—such as a voice assistant, hands-free app feature, or voice-controlled device. For investors, it signals potential changes in how customers engage with a product, which can affect user growth, adoption speed and future revenue streams; think of it as a new sales channel opening up, like adding a storefront that talks to customers.

AI-generated analysis. Not financial advice.

First of Its Kind App Unlocks Advanced Clay Shooting Features from Your Phone
Interactive 'Touch-To-Launch' Feature Controls and Customizes Presentations
Mix Traditional Clays and ClayCopter™ Targets for Tournament Challenges in Your Own Backyard

COLUMBIA, Mo., Jan. 19, 2026 /PRNewswire/ -- American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an innovation company that provides product solutions for outdoor enthusiasts, today announced the launch of the Caldwell Clays™ App, a mobile application designed to control Caldwell's smart launchers, including the ClayCopter Surface-to-Air™ launcher and the Claymore Connect™ traditional clay launcher, giving shotgun target shooters centralized, wireless control over their customized target shooting experience. Available for iOS and Android, the Caldwell Clays™ App allows shotgun target shooters to remotely operate multiple Caldwell target launchers, customizing target presentations and bringing the flexibility of a sporting clays course to any range or property. The company will debut the Caldwell Clays™ App and accompanying products at SHOT Show 2026, in Las Vegas, January 20-23, at Booth #11860.

The Caldwell Clays™ App provides a variety of features and tools to create a unique target shooting experience.  Users can link together up to 10 Caldwell smart launchers, mixing ClayCopter™ targets with traditional clays in a customized presentation, completely controlled by a mobile app, to deliver Sporting Clays in Your Own Backyard™, an exciting and dynamic tournament-level experience that anyone can organize. The app also lets users create a highly interactive experience with a single ClayCopter Surface-to-Air™ launcher, with Touch-to-Launch technology that allows users to take a photo of the field, then select the exact direction, speed, and angle of the target with a simple tap of the screen.

TOUCH-TO-LAUNCH: Control direction, speed, and angle of the ClayCopter Surface-to-Air™ launcher with a tap of the screen. HANDS FREE VOICE LAUNCH: Use app to activate Hands Free Voice Launch. LINK MULTIPLE LAUNCHERS: Connect up to 10 launchers to build your own sporting clays course that can include elements like pre-set pairs, patterns and flurries. MIX CLAYCOPTER TARGETS WITH TRADITIONAL CLAYS: Combine Claymore Connect™ (traditional clays) and the ClayCopter Surface-to-Air™ (ClayCopter™ targets).

Originally introduced by Caldwell® in 2025 as a breakthrough alternative to traditional targets, the ClayCopter™ ultra-portable target platform includes both handheld and ground-based launchers that shoot biodegradable discs, called ClayCopter™ targets, in singles or pairs, to distances of up to 100 yards – offering a fun, challenging, and customizable way for shooters at all levels to test their limits and experience A New Way to Clay™. 

The new Claymore Connect™ is a revolutionary, portable, Bluetooth-enabled, ground-based traditional clay thrower.  With folding legs and a weight of just 35-lb. (including battery), the Claymore Connect™ is easy to transport and store.  It also comes with a 12-volt Li-ion battery pack that is small enough to fit comfortably in a pocket, but powerful enough to launch over 350 targets on a single charge.  The Claymore Connect™ pairs wirelessly with the Caldwell Clays™ App, allowing shotgun target shooters to remotely operate up to 10 launchers, and create custom pairs and patterns and dynamic target presentations without corded power or wired remotes.

When used alongside the ClayCopter Surface-to-Air™ launcher, Claymore Connect™ becomes part of a coordinated system, enabling shotgun target shooters to combine traditional clay targets and ClayCopter™ biodegradable targets within a single, app-controlled experience. Together, the Claymore Connect™, the ClayCopter Surface-to-Air™, and the Caldwell Clays™ App, deliver greater flexibility, realism, and customization for shotgun target shooting setups ranging from casual backyard sessions to advanced sporting clays-style layouts.

Today's announcement reflects Caldwell's strategy to build a complete shotgun shooting system that grows with the shotgun target shooter through differentiated launchers, advanced targets, smart accessories, and digital integration.

About Caldwell®
Caldwell® is a leading shooting accessory brand within the American Outdoor Brands, Inc. portfolio.  Trusted by firearms owners for over two decades, Caldwell® innovates new products to Eliminate the Variables That Make You Miss™.  The Caldwell® name represents the brand's ongoing commitment to bringing innovative and problem-solving products to the target shooting category.  For more information on Caldwell® products, including the Caldwell® Clays App and the entire family of smart launchers, visit https://www.caldwellshooting.com/launch/caldwel-app-lp.

About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company that provides product solutions for outdoor enthusiasts, including hunting, fishing, camping, shooting, outdoor cooking, and personal security and personal defense products.  The Company produces innovative, high-quality products under brands including BOG®; BUBBA®; Caldwell®; Crimson Trace®; Frankford Arsenal®; Grilla Grills®; Hooyman®; Imperial®; LaserLyte®; Lockdown®; MEAT! YOUR MAKER®; Old Timer®; Schrade®; Tipton®; Uncle Henry®; ust®; and Wheeler®.  For more information about all the brands and products from American Outdoor Brands, Inc., visit aob.com.

MEDIA CONTACT:
Jarrod Grove, Senior Marketing Manager
p: 573.347.6445
jgrove@aob.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/revolutionary-caldwell-clays-app-gives-consumers-a-new-way-to-clay-302664189.html

SOURCE American Outdoor Brands, Inc.

FAQ

What does the Caldwell Clays™ App do for AOUT customers?

The app (iOS/Android) remotely operates Caldwell smart launchers, customizing target direction, speed, angle, and patterns for up to 10 launchers.

When and where will AOUT debut the Caldwell Clays™ App?

The company debuts the app at SHOT Show 2026 in Las Vegas, Jan 20–23, at Booth #11860.

How far can ClayCopter™ targets be launched when controlled by the app?

ClayCopter biodegradable targets can be launched to distances of up to 100 yards.

What are the portability and battery specs for the Claymore Connect™ (AOUT)?

Claymore Connect™ weighs 35 lb (including battery) and uses a 12V Li-ion pack that launches over 350 targets per charge.

How many launchers can users link with the Caldwell Clays™ App (AOUT)?

Users can link together and control up to 10 Caldwell smart launchers via the app.