NxGen Brands, Inc. (OTC: NXGB) Announces Launch of Candy Crew Community and CAND Token to Power Its Blockchain-Enabled Affiliate Rewards Program

Rhea-AI Summary

NxGen Brands (OTC: NXGB) announced on January 5, 2026 the launch of the Candy Crew community and the introduction of the CAND digital rewards token on the BNB Smart Chain.

The Candy Crew serves as an onboarding layer for affiliates to complete promotional tasks, access early product campaigns, and earn CAND rewards. NxGen has begun onboarding early affiliates ahead of a broader public rollout and launched an initial CAND airdrop to drive early participation.

CAND is described as a utility rewards token for automated incentive distribution via smart contracts and tiered access to future affiliate benefits; it is not marketed as an investment product. Token contract and airdrop links are publicly provided.

Positive

• Launched CAND token on BNB Smart Chain (Jan 5, 2026)
• Activated Candy Crew affiliate onboarding and early affiliate onboarding
• Started initial CAND airdrop to drive early participation

Negative

• None.

LAS VEGAS, Jan. 05, 2026 (GLOBE NEWSWIRE) -- NxGen Brands, Inc. (OTC: NXGB) (“NxGen” or the “Company”), a consumer products and brand development company, today announced the next phase of its previously disclosed digital commerce and blockchain rewards initiative with the launch of the Candy Crew community and the introduction of the CAND digital rewards token on the BNB Smart Chain.

This milestone represents the operational activation of NxGen’s blockchain-enabled affiliate ecosystem, designed to support automated digital rewards, community participation, and performance-based incentives tied to the Company’s expanding consumer product and e-commerce strategy.

Candy Crew Community and Affiliate Activation

The Candy Crew community serves as the foundational onboarding layer for NxGen’s affiliate and digital rewards program. Through this community, participants can engage in simple promotional and engagement activities, access early product campaigns, and earn digital rewards tied to verified participation.

With the formation of Candy Crew, NxGen has formally begun onboarding early affiliates and community members ahead of the broader public rollout of its automated affiliate commerce platform.

Introduction of the CAND Digital Rewards Token

As part of this phase, NxGen has launched CAND, a blockchain-based utility rewards token deployed on the BNB Smart Chain. CAND is designed to function exclusively as a digital incentive mechanism within NxGen’s affiliate and community ecosystem.

Planned utility for CAND includes:

• Rewarding affiliates for completed tasks and verified participation
  
• Supporting automated incentive distribution through smart contracts
  
• Enabling tiered access to future affiliate benefits, campaigns, and digital collectibles

CAND is not marketed as an investment product and is intended solely for utility, engagement, and rewards within the Company’s digital commerce environment.

Token contract information is publicly viewable at:

https://bscscan.com/token/0xCe68994BEbfa378eE62A9a3194cf48C80095798d

Early Participation and Airdrop Program

To support early adoption and community growth, NxGen has launched an initial CAND airdrop campaign, allowing participants to earn early rewards by completing simple onboarding and engagement tasks.

Interested individuals can participate in the airdrop and learn more about the Candy Crew community at:

https://gleam.io/ZQW1z/cand-crew-crypto-airdrop-giveaway

Social and Community Channels

NxGen has also activated official Candy Crew and CAND community channels to support communication, onboarding, and affiliate engagement:

• X (formerly Twitter): https://x.com/candtoken
  
• Telegram: https://t.me/candtoken
  
• Discord: Community access links available through the airdrop onboarding flow
  

A draft version of the Candy Crew website is currently live and undergoing active enhancement at: https://candycrew.mobirisesite.com/

Strategic Alignment with NxGen’s Digital Commerce Vision

The launch of Candy Crew and CAND marks a critical step in NxGen’s broader strategy to build automated, performance-based digital commerce systems that reduce reliance on traditional advertising while expanding direct-to-consumer reach and affiliate-driven distribution.

“This phase transitions our digital rewards strategy from concept into live operation,” said a spokesperson for NxGen Brands, Inc. “By activating community onboarding, blockchain-based rewards, and affiliate participation, we are laying the groundwork for a scalable ecosystem that supports both NxGen brands and future partner products.”

The Company expects additional phases to introduce expanded affiliate functionality, integrated e-commerce campaigns, and further automation across rewards distribution and community engagement.

About NxGen Brands, Inc.

NxGen Brands, Inc. (OTC: NXGB) is a brand development and marketing company focused on consumer products, intellectual property, and innovative distribution strategies. The Company seeks to leverage technology, automation, and strategic partnerships to enhance brand reach, efficiency, and long-term shareholder value.

For more information, visit:

https://www.otcmarkets.com/stock/NXGB/profile

Contact:

marjschaefer.manager@gmail.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable securities laws. These statements are based on current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially. NxGen Brands, Inc. undertakes no obligation to update forward-looking statements except as required by law.

FAQ

What did NxGen (NXGB) announce on January 5, 2026 about Candy Crew?

NxGen launched the Candy Crew community to onboard affiliates and introduced the CAND rewards token on BNB Smart Chain.

What is the purpose of the CAND token for NXGB affiliates?

CAND is a utility rewards token intended to reward completed tasks, automate incentive distribution via smart contracts, and enable tiered affiliate benefits.

Is CAND an investment product according to NxGen (NXGB)?

No; NxGen says CAND is not marketed as an investment product and is intended solely for utility and rewards within its ecosystem.

How can participants join the NXGB CAND airdrop and Candy Crew?

Interested individuals can join the airdrop and access onboarding via the provided Gleam campaign link and community channels.

Where can I view the CAND token contract for NXGB?

The token contract is publicly viewable on BscScan at the URL provided in the announcement.

What are NxGen's next steps after launching Candy Crew and CAND?

NxGen plans additional phases to expand affiliate functionality, integrate e-commerce campaigns, and further automate rewards distribution.