NextPlat Launches its Florida Sunshine Brand of Premium Vitamins in Europe and North America and Receives Initial Approval for Sale in China

Rhea-AI Summary

NextPlat (NASDAQ: NXPL) has launched its Florida Sunshine brand of premium vitamins and supplements in multiple global markets. The company is expanding into the United States, UK, European markets, and has received initial approval for sales in China through Alibaba's Tmall Global platform, with Chinese market entry expected in Q4 2025.

The Florida Sunshine product line features Made-in-USA liposomal vitamins with advanced absorption technology, including vitamins C, D3, CoQ10, and Lutein. The launch will be supported by AI-powered digital marketing across major social platforms including Facebook, Instagram, Google, TikTok, YouTube, and Microsoft.

The company's e-Commerce development program in China spans multiple platforms including JD.com, Weibo, WeChat, and Xiaohongshu, potentially reaching over 1 billion consumers. However, NextPlat notes that potential Chinese import tariffs on U.S.-produced goods could impact sales, requiring possible pricing adjustments or production relocation.

Positive

• Entry into multiple major global markets including US, UK, Europe, and China
• Access to over 1 billion potential consumers through Chinese e-commerce platforms
• AI-powered marketing strategy across major social media platforms
• Premium product positioning with advanced absorption technology

Negative

• Potential risk from Chinese import tariffs on US-made products
• Possible need for production relocation or pricing adjustments if tariffs increase
• High competition in the global vitamins and nutraceuticals market

Insights

E-Commerce & Global Markets Strategist

NextPlat's vitamin launch represents significant market expansion with AI-powered marketing, though Chinese tariff risks exist.

NextPlat's launch of its Florida Sunshine vitamins brand marks a strategic expansion into the growing global nutraceuticals market. The company is executing a multi-pronged distribution strategy through dedicated online storefronts in the US, UK, and Europe, while preparing to enter China's massive market via Tmall Global in Q4 2025.

The company's approach leverages several competitive advantages. Their AI-powered digital advertising platform enables targeted consumer reach across major social platforms including Facebook, Instagram, TikTok, and YouTube. Additionally, support from Shopify Preferred Partner advertising specialists with specific experience in the vitamins niche should accelerate market penetration.

The product lineup itself focuses on premium liposomal vitamins with advanced absorption technology—a differentiated offering in a crowded market. Their initial portfolio strategically covers both essential supplements (vitamins C and D3) and specialized products targeting specific health concerns (CoQ10 for cardiovascular health, Lutein for eye health).

However, NextPlat explicitly acknowledges a significant risk factor: their US-manufactured products could face tariff challenges in China. While such tariffs are currently suspended, any policy change could force difficult choices between price increases, market withdrawal, or production relocation. This vulnerability in their China strategy represents a material consideration for this expansion initiative, especially given the company's emphasis on the Chinese market's importance to their growth strategy.

Company Plans Multi-National AI-Powered Digital and Social Media Marketing Programs to Support the Introduction of the Florida Sunshine Brand

HALLANDALE BEACH, Fla., Sept. 16, 2025 /PRNewswire/ -- NextPlat Corp (NASDAQ: NXPL, NXPLW) ("NextPlat" or the "Company"), a global consumer products and services company providing healthcare and technology solutions through e-Commerce and retail channels worldwide, today announced that it has officially launched its Florida Sunshine brand of premium vitamins and supplements in domestic and international markets. With this launch, NextPlat is strategically positioned to capture a share of the rapidly expanding global vitamins and nutraceuticals market, driven by rising consumer demand for preventive health, convenient wellness solutions, and trusted premium products.

Brought to market through dedicated online storefronts in the United States, the UK, and multiple European markets under an international expansion plan, the product rollout will be supported by the Company's Shopify Preferred Partner advertising team, who bring extensive experience in launching and marketing within the vitamins and nutraceuticals niche. The Company will also utilize an Artificial-intelligence (AI)-powered digital advertising platform service enabling it to reach consumers across top social media channels including Facebook, Instagram, Google, TikTok, YouTube and Microsoft. Additionally, the Company is now preparing for its entry into the large Chinese market on Alibaba Group Holding Limited's Tmall Global following receipt of approval from the e-Commerce platform. Sales in China are expected to begin in the fourth quarter of 2025.

"We are excited to advance our e-Commerce development program, launching Florida Sunshine into the high growth wellness market, making it available to potentially hundreds of millions of consumers in multiple global markets, and ultimately, in China, where we continue to see a tremendous opportunity," said David Phipps, Chief Executive Officer of NextPlat. "Having already utilized this innovative AI-powered digital advertising partner for other projects, we believe we can quickly and cost-effectively reach new customers as we invest in building Florida Sunshine's global brand."

The Florida Sunshine brand offers premium, Made-In-USA liposomal vitamins formulated with advanced absorption technology to promote immunity, energy, heart health, and overall wellness. The initial product range spans essentials like vitamins C and D3, as well as targeted supplements including CoQ10 for cardiovascular support and Lutein for eye health. Florida Sunshine is launched by NextPlat under its e-Commerce development program created to help U.S.-based businesses reach the vast Chinese consumer market through major online platforms like Alibaba's Tmall and JD.com. NextPlat's e-Commerce development program in China has been expanded over the past year to include additional online and social media channels such as JD.com, Weibo, WeChat, and Xiaohongshu, which collectively reach over 1 billion consumers.

The Company notes that because its Florida Sunshine products are manufactured in the United States, their sale in China could be negatively impacted by changes to import tariffs on U.S.-produced goods. While such tariffs are currently suspended, should significant new tariffs be placed on U.S.-produced goods by China, the Company will need to evaluate alternatives which could include adjusting pricing, halting sales or relocating production to other regions including China.

For more information about NextPlat, please visit www.NextPlat.com and connect with us on Facebook, LinkedIn and X.

About NextPlat Corp
Nextplat is a global consumer products and services company providing healthcare and technology solutions through e-Commerce and retail channels worldwide. Through acquisitions, joint ventures, and collaborations, the Company seeks to assist businesses in selling their goods online, domestically, and internationally, allowing customers and partners to optimize their e-Commerce presence and revenue. NextPlat currently operates an e-Commerce communications division offering voice, data, tracking, and IoT products and services worldwide as well as pharmacy and healthcare data management services in the United States through its subsidiary, Progressive Care.

Forward-Looking Statements
Certain statements in this release constitute forward-looking statements. These statements include the capabilities and success of the Company's business and any of its products, services or solutions. The words "believe," "forecast," "project," "intend," "expect," "plan," "should," "would," and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors, including the Company's ability to launch additional e-commerce capabilities for consumer and healthcare products and its ability to grow and expand as intended, any of which could cause the Company to not achieve some or all of its goals or the Company's previously reported actual results, performance (finance or operating), including those expressed or implied by such forward-looking statements. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained from the SEC's website at www.sec.gov. The Company assumes no, and hereby disclaims any, obligation to update the forward-looking statements contained in this press release.

Media and Investor Contact for NextPlat Corp:
Michael Glickman
MWGCO, Inc.
917-397-2272
mike@mwgco.net

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SOURCE NextPlat Corp.

FAQ

When will NextPlat (NXPL) begin selling Florida Sunshine vitamins in China?

NextPlat plans to begin sales in China through Tmall Global in the fourth quarter of 2025, following initial approval from the e-commerce platform.

What products are included in NextPlat's Florida Sunshine vitamin line?

The Florida Sunshine line includes premium liposomal vitamins such as vitamin C, vitamin D3, CoQ10 for cardiovascular support, and Lutein for eye health, all featuring advanced absorption technology.

Which markets will NextPlat's Florida Sunshine vitamins be available in?

Florida Sunshine vitamins will be available in the United States, United Kingdom, multiple European markets, and soon in China through Tmall Global.

What are the risks to NextPlat's Florida Sunshine vitamin sales in China?

The main risk is potential Chinese import tariffs on US-produced goods, which could force NextPlat to adjust pricing, halt sales, or relocate production to other regions including China.

How will NextPlat market its Florida Sunshine vitamin brand?

NextPlat will use AI-powered digital advertising across major social media platforms including Facebook, Instagram, Google, TikTok, YouTube, and Microsoft, managed by their Shopify Preferred Partner advertising team.