Sinclair and Nexstar Partner to Increase Awareness of NextGenTV

Sinclair and Nexstar are coordinating a multi-market GoNextGenTV campaign to educate viewers and support adoption of ATSC 3.0-based NextGenTV.

Rhea-AI Summary

Sinclair (SBGI) and Nexstar (NXST) will launch a joint GoNextGenTV consumer education campaign on September 17, 2026, to raise awareness and understanding of NextGenTV, the ATSC 3.0-powered broadcast standard, across 13 U.S. markets.

The campaign will use on-air promotion plus digital and social content to explain benefits such as improved picture and sound, enhanced broadcast services, increased interactivity, and advanced capabilities. Nexstar will participate in seven markets, including Cleveland, Austin, Kansas City, Tampa, Portland (OR), Buffalo, and Denver, while Sinclair will cover six markets: Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C. Both companies will share campaign resources and direct viewers to GoNextGenTV.com for information on compatible devices and local availability.

Market Context

Pre-headline, NXST was down 1.01% while Sinclair was down 1.12% and other broadcasting peers also de...

Analysis

Pre-headline, NXST was down 1.01% while Sinclair was down 1.12% and other broadcasting peers also declined, placing this joint education campaign within a broader sector move rather than an isolated target move.

Key Figures

Campaign markets: 13 US markets Campaign launch: September 17

Campaign markets

13 US markets

Joint NextGenTV consumer education campaign

Campaign launch

September 17

First phase of the joint campaign

Key Terms

atsc 3.0

1 terms

atsc 3.0 technical

"the broadcast technology powered by ATSC 3.0"

ATSC 3.0 is the latest digital television broadcast standard that delivers higher-resolution video and audio, more reliable reception, and internet-style data services through the same over-the-air signal. For investors, it represents a platform upgrade—like moving from a basic phone to a smartphone for TV—that can create new revenue streams (targeted ads, interactive services, equipment sales) and change competitive dynamics for broadcasters, device makers, and service providers.

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Consumer Education Campaign to Launch September 17 Across 13 US Markets

BALTIMORE and IRVING, Texas, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.

Launching September 17, the GoNextGenTV campaign will run across 13 markets served by Sinclair and Nexstar television stations, combining on-air promotion with digital and social content. The campaign is focused on consumer education, designed to make NextGenTV easier for consumers to understand, demonstrating the technology’s improved picture and sound, enhanced broadcast services, greater interactivity, and advanced capabilities of the ATSC 3.0 standard.

Nexstar will take part in the campaign across seven markets: Cleveland, Austin, Kansas City, Tampa, Portland, OR, Buffalo, and Denver. Sinclair will participate in six markets: Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C.

The campaign builds on a successful consumer education initiative developed and tested by Sinclair this summer in Columbus, Ohio.

“Consumer education is an important part of accelerating adoption of NextGenTV,” said Del Parks, President of Technology, Sinclair. “Our experience in Columbus demonstrated that when consumers understand what NextGenTV is, how to access it and the benefits it can deliver, we can meaningfully increase engagement. By partnering with Nexstar, we can take what we learned from that campaign and bring a consistent, consumer-friendly message to viewers across an even broader group of markets.  Now is the time for all broadcasters to begin promoting the advantages of NextGenTV.”

Both companies will use a shared set of campaign resources and direct viewers to GoNextGenTV.com, a consumer website offering information about NextGenTV, compatible devices and availability by market.

“The transition to NextGenTV has been a story of broadcasters working together to bring new capabilities to TV viewers. The cooperation and collaboration with Sinclair to educate those viewers is the next chapter in that story,” said Brett Jenkins, Nexstar’s Executive Vice President and Chief Technology and Digital Officer. “We’re confident that as consumers come to understand the advantages of NextGenTV, they will be eager to adopt it and will seek out TV models with ATSC 3.0 capability.”

The September launch represents the first phase of the joint campaign, with Sinclair and Nexstar using their local market reach and trusted local brands to connect directly with consumers and provide practical information about the transition to NextGenTV.

For more information, visit GoNextGenTV.com.

About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s content portfolio includes AMP Media, which produces a growing slate of original programming across multiple platforms. For more information, please visit www.sbgi.net.

About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms.  For more information, please visit nexstar.tv.

Media contacts:

Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com

Nexstar: Gary Weitman, gweitman@nexstar.tv 

Category: General

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the main goal of the GoNextGenTV campaign by Sinclair and Nexstar?

The GoNextGenTV campaign is focused on consumer education, aiming to make NextGenTV easier to understand by explaining what it is, how to access it, and the benefits it can deliver, including better picture and sound, enhanced services, and greater interactivity.

Which specific markets are included in the Nexstar and Sinclair NextGenTV campaign?

Nexstar will participate in Cleveland, Austin, Kansas City, Tampa, Portland (OR), Buffalo, and Denver. Sinclair will participate in Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C., for a total of 13 markets.

How will Sinclair and Nexstar reach consumers during the GoNextGenTV campaign?

The companies plan to combine on-air promotion on their local television stations with digital and social content, using a shared set of campaign resources to deliver a consistent, consumer-friendly message about NextGenTV.

Where can viewers find more information about NextGenTV and compatible devices?

Viewers are directed to GoNextGenTV.com, which offers information about NextGenTV, compatible TV models and devices, and availability of the service by market.

What prior experience is Sinclair drawing on for this broader NextGenTV effort?

Sinclair built this joint effort on a consumer education initiative tested in Columbus, Ohio, earlier in the summer, which the company said showed that consumer understanding of NextGenTV can meaningfully increase engagement.