Nayax Launches AI-Powered Product Discovery for Retailers
Rhea-AI Summary
Nayax (NASDAQ: NYAX, TASE: NYAX) launched new AI-powered product discovery and personalization capabilities for retailers, natively integrated into its commerce, payments, and loyalty platform.
The proprietary in-house AI engine analyzes shopper and catalog data to power visual/text search, product recommendations, and unified online and in-store customer experiences.
AI-generated analysis. Not financial advice.
Positive
- AI discovery launch on June 1, 2026, expanding retail platform capabilities
- Proprietary AI engine acquired and developed in-house, natively integrated into Nayax platform
- Omnichannel personalization across online, in-store, and marketing channels using real-time shopper data
Negative
- None.
News Market Reaction – NYAX
On the day this news was published, NYAX declined 2.88%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
NYAX was up 2.25% pre-news. Peers were mixed: RZLV +6.79%, PRGS +5.9%, FLYW +1.97%, CSGS +0.04%, NTCT -0.01%. No clear, coordinated sector move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 14 | AI product showcase | Positive | +0.4% | Showcasing Tigapo amusement solutions with new AI chatbot and hardware. |
Limited AI-tag history: the prior AI-related announcement saw a modest 0.36% positive reaction.
Over recent months Nayax has combined strong growth with ongoing product expansion. Earnings for Q4 2025 and Q1 2026 highlighted rising revenue, recurring revenue, and transaction value. Alongside this, Nayax has showcased AI-powered capabilities such as the Tigapo amusement solutions with an AI chatbot. The current announcement extends the AI theme into retail product discovery and personalization, deepening its platform approach to payments, loyalty, and data-driven engagement.
Historical Comparison
Past AI-tag news for NYAX saw an average move of 0.36%. This launch fits the pattern of incremental AI upgrades to its commerce platform.
AI initiatives have progressed from amusement-focused chatbots and analytics to broader retail product discovery and personalization across channels.
Market Pulse Summary
This announcement highlights Nayax’s push to embed a proprietary AI engine into its retail platform, adding visual and text search plus personalized recommendations across online and in‑store channels. Historically, AI-tag news for the company produced only a modest 0.36% move, suggesting limited, but positive, prior impact. Investors may focus on evidence of retailer adoption, integration across payments and loyalty, and any quantified revenue contribution from these AI capabilities.
Key Terms
ai-powered technical
proprietary ai engine technical
machine learning technical
AI-generated analysis. Not financial advice.
Retailers can now deliver a unified, intelligent, and personalized shopping experience across online and in-store channels
HERZLIYA, Israel, June 01, 2026 (GLOBE NEWSWIRE) -- Nayax Ltd. (NASDAQ: NYAX, TASE: NYAX), a global commerce enablement, payments, and loyalty platform, today launched new product discovery and personalization capabilities for retailers, powered by a proprietary AI engine Nayax acquired and developed in-house. Natively integrated into the Nayax platform, the solution enables merchants to grow revenue and deepen consumer engagement through real-time data and intelligent recommendations.
Retailers across segments still struggle with fragmented data, which limits real-time actions and leads to missed conversions. The new solution leverages shoppers' data across points of sale, sales platforms, eCommerce, and marketing engagement systems to increase customer lifetime value. The integrated capabilities add AI-powered visual and text search, product recommendations, and cross-platform solutions to Nayax’s retail platform, enabling retailers to capture intent at the moment of discovery and convert it into revenue across online, in-store, and marketing channels.
Nayax's proprietary AI engine leverages advanced machine learning to deeply understand a brand's catalog, automatically enriching every product with granular tags and attributes. These insights power personalized discovery touchpoints throughout the customer journey, helping shoppers get inspired, explore relevant products, and convert faster.
“We’re at an inflection point in retail. Shoppers don't think in channels; they just shop. Yet for years, the technology behind retail has been built in silos, forcing retailers to stitch together fragmented tools that never quite tell the full story,” said Yael Kochman, General Manager at Nayax. “What we’re launching today changes that. By bringing our proprietary AI for discovery and personalization together with payments in one platform, we're giving retailers something they've never had before: a complete, intelligent view of their customers, and the tools to act on it in real time, whether the shopper is browsing online or walking through a store. That's what makes this moment so exciting. And we're just getting started."
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of March 31, 2026, Nayax has 13 global offices, approximately 1,250 employees, connections to more than 80 merchant acquirers and payment method integrations and is globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency — effectively and simply. For more information, please visit www.nayax.com.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations, such as statements in this press release regarding our financial outlook, future business prospects and the impact of recent acquisitions or partnerships published by the Company. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on March 9, 2026 (our "Annual Report"). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
Nayax Public Relations Contact:
Scott Gamm
Strategy Voice Associates
Scott@strategyvoiceassociates.com
Nayax Investor Relations Contact:
Aaron Greenberg
Chief Strategy Officer
IR@nayax.com
