ODDITY Tech Announces $200m Share Buyback Plan
Rhea-AI Summary
ODDITY Tech (NASDAQ: ODD) announced a $200 million share buyback plan approved by its Board on March 12, 2026. The Buyback Plan replaces a prior $150 million program and will expire on March 31, 2029 or when funds are fully deployed.
Oddity previously repurchased approximately $97 million under the prior authorization, including about $50 million year-to-date. Repurchases may occur in the open market, via Rule 10b5-1 plans, or in privately negotiated transactions, and the plan does not obligate the company to repurchase any specific number of shares.
Positive
- $200 million buyback authorization
- Buyback replaces prior $150 million program
- Prior repurchases totaled $97 million
- $50 million repurchased year-to-date
Negative
- Buyback expires March 31, 2029 if funds remain
- Company is not obligated to repurchase any shares
- Repurchases subject to market, legal and liquidity constraints
News Market Reaction – ODD
On the day this news was published, ODD gained 6.82%, reflecting a notable positive market reaction. Argus tracked a peak move of +11.7% during that session. Our momentum scanner triggered 21 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $53M to the company's valuation, bringing the market cap to $838M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ODD was up 3.63% while momentum data show only peer RELY moving, down 3.30%. Broader peers showed mixed, modest moves, indicating today’s action appears stock-specific rather than a sector rotation.
Previous Buybacks Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jun 07 | Buyback & guidance raise | Positive | +20.5% | Announced $150M buyback and lifted Q2 2024 revenue, EBITDA and EPS guidance. |
| Jun 07 | Initial buyback news | Positive | +20.5% | Authorized up to $150M share repurchases alongside stronger Q2 2024 outlook. |
Prior buyback announcements with guidance updates saw a strong positive reaction of about 20.54%, suggesting historically supportive market responses to such capital return news.
Recent history shows ODDITY pairing shareholder return policies with strong fundamentals. On Jun 7, 2024, it announced a $150M buyback and raised Q2 2024 guidance, prompting a 20.54% gain. Subsequent filings highlighted robust revenue, high gross margins and ample cash. Today’s new $200M buyback replaces the prior authorization and follows a period of operational strength but share price weakness, extending the company’s pattern of using repurchases as a capital allocation tool.
Historical Comparison
In the past, ODD’s buyback announcements with guidance raises led to an average 20.54% move, making prior reactions to this news type notably strong.
The company progressed from a $150M buyback authorization in 2024 to a larger $200M plan in 2026, extending repurchase capacity while maintaining a focus on capital returns.
Market Pulse Summary
The stock moved +6.8% in the session following this news. A strong positive reaction aligns with the stock’s history around buyback announcements, where prior plans and guidance raises led to moves of about 20.54%. Investors have previously rewarded capital return combined with solid fundamentals. However, elevated expectations, execution risks, and broader market conditions could later temper enthusiasm, especially given the stock’s position 84.16% below its 52-week high.
Key Terms
rule 10b5-1 regulatory
AI-generated analysis. Not financial advice.
NEW YORK, March 12, 2026 (GLOBE NEWSWIRE) -- ODDITY Tech Ltd. (“ODDITY”) (NASDAQ: ODD), today announced that its Board of Directors has approved a share buyback program (the “Buyback Plan”) authorizing the repurchase of a maximum of
Oddity had repurchased approximately
Any share repurchases may be made from time to time in the open market, including through trading plans intended to qualify under Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, in privately negotiated transactions (other than from an affiliate of the Company) or by other means in accordance with U.S. federal securities laws.
The timing, as well as the number and value of any Class A ordinary shares repurchased under the Buyback Plan, will be determined by the Company at its discretion under the Buyback Plan and will depend on a variety of factors, including management’s assessment of the intrinsic value of the Company’s Class A ordinary shares, the market price of the Company’s Class A ordinary shares, general market and economic conditions, available liquidity, alternative investment opportunities, and applicable legal requirements. The Buyback Plan does not obligate the Company to repurchase any specific number of its Class A ordinary shares and may be suspended, modified or discontinued at any time without prior notice.
Forward-Looking Statements:
Certain statements in this press release may constitute “forward-looking” statements and information, within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events. In some cases, these forward-looking statements can be identified by words or phrases such as “aim,” “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “goal,” “hope,” “intend,” “may,” “objective,” “plan,” “potential,” “predict,” “project,” “shall,” “should,” “target,” “will,” “seek,” or similar words. The absence of these words does not mean that a statement is not forward- looking. These forward-looking statements address various matters, including ODDITY’s business strategy, market opportunity, ability to deliver superior products and experiences, ability to remedy the dislocation in our customer acquisition costs, potential long-term success and our ability to repurchase our Class A ordinary shares. These forward-looking statements are subject to risks, uncertainties and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors, including, without limitation, the following: our ability to maintain the value of our brands; our ability to anticipate and respond to market trends and changes in consumer preferences; our ability to cost-effectively attract new customers (including by responding effectively to changes to algorithm-based bidding systems on key advertising platforms), retain existing customers and maintain or increase sales to those customers; our ability to maintain a strong base of engaged customers and content creators; the loss of suppliers or shortages or disruptions in the supply of raw materials or finished products; our ability to accurately forecast customer demand, manage our inventory, and plan for future expenses; our future rate of growth; competition; the fluctuating cost of raw materials; the illegal distribution and sale by third parties of counterfeit versions of our products or the unauthorized diversion by third parties of our products; changes in, or disruptions to, our shipping arrangements; our ability to manage our growth effectively; a general economic downturn or sudden disruption in business conditions; our ability to successfully introduce and effectively market new brands, or develop and introduce new, innovative, and updated products; foreign currency fluctuations; product returns; our ability to execute on our business strategy; our ability to maintain a high level of customer satisfaction; our ability to comply with and adapt to changes in laws and regulatory requirements applicable to our business, including with respect to regulation of the internet and e-commerce, evolving AI-technology related laws, tax laws, the anti-corruption, trade compliance, anti-money laundering, and terror finance and economic sanctions laws and regulations, consumer protection laws, and data privacy and security laws; failure of our products to comply with quality standards and risks related to product liability claims; trade restrictions; existing and potential tariffs; any data breach or other security incident of our information technology systems, or those of our third-party service providers or cyberattacks; risks related to online transactions and payment methods; any failure to obtain, maintain, protect, defend, or enforce our intellectual property rights; conditions in Israel and the Middle East generally, including as a result of geopolitical conflict; the concentration of our voting power as a result of our dual class structure; our status as a foreign private issuer; and other risk factors set forth in the section titled “Risk Factors” in our Annual Report on Form 20-F filed with the Securities and Exchange Commission on February 25, 2025, and other documents filed with or furnished to the SEC. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this press release. You should not put undue reliance on any forward-looking statements. Except as required by applicable law, we undertake no obligation to update or revise publicly any forward-looking statements.
About ODDITY
ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves approximately 68 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild and METHODIQ. The company operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston.
Contacts
Press:
press@oddity.com
Investor:
investors@oddity.com
FAQ
What did ODD announce on March 12, 2026 about a buyback plan?
How much has ODD already repurchased under its prior authorization?
Will ODD be required to repurchase a set number of shares under the new plan (ODD)?
How long is ODD's $200 million buyback plan effective (ODD)?
What methods may ODD use to repurchase shares under the new buyback (ODD)?
