Adrienne Connell Appointed Managing Director of FleishmanHillard Canada

Rhea-AI Summary

Omnicom Group (NYSE:OMC) subsidiary FleishmanHillard announced the appointment of Adrienne Connell as managing director of its Canada operations. Connell, who brings over 25 years of experience in marketing and communications, will oversee strategic direction, growth, and client service across Canadian markets.

The appointment coincides with the agency's rebrand from FleishmanHillard Highroad to FleishmanHillard, aligning with a renewed global strategy focused on leveraging data, AI, and executive advisory solutions. Since 2022, Connell has led core service offerings for FleishmanHillard Highroad, integrating strategy, digital, and analytics across client work.

Positive

• Strategic alignment with global operations through rebranding initiative
• Integration of data, AI, and executive advisory solutions into service offerings
• Appointment of experienced leader with 25+ years in marketing and communications

Negative

• None.

Experienced Agency Leader to Guide Agency's Growth and Integration in Canada

ST. LOUIS, June 24, 2025 /PRNewswire/ -- FleishmanHillard today announced the appointment of Adrienne Connell as managing director of its Canada operations. Connell will oversee strategic direction, growth and client service across the agency's Canadian markets as the firm continues to evolve its presence in the region. She will report to Della Sweetman, president, Americas and chief strategy officer.

The appointment coincides with the agency's rebrand from FleishmanHillard Highroad in the region to FleishmanHillard, aligning with a renewed global strategy focused on leveraging data, AI and executive advisory solutions to help C-suite leaders navigate a complex, multi-stakeholder environment.

"Adrienne's ability to integrate data, strategic planning and creativity with trusted counsel is exactly what clients need in this moment," said Sweetman. "Our colleagues in Canada play a critical role in our growth priorities and Adrienne's appointment reflects our commitment to empowering this market with the full breadth of FleishmanHillard's global capabilities — delivered through strong, locally attuned leadership."

Connell brings more than 25 years of experience in marketing and communications, working with some of Canada's most recognized brands to drive business and brand outcomes. Since 2022, she has led core service offerings for FleishmanHillard Highroad, helping integrate strategy, digital and analytics across client work. She also led the agency's Brand Marketing practice, delivering measurable results in sectors including Consumer, Food, Agriculture and Beverage, Health and Life Sciences and Financial and Professional Services.

"I am excited to lead FleishmanHillard in Canada at such an important moment for our company and country," said Connell."At a time when our clients are seeking support to manage uncertainty all around them, we are leading with innovation to solve problems and seize opportunities."

"Canadian leaders are navigating complex challenges shaped by international dynamics. The way organizations communicate — internally and publicly — plays a critical role in whether they lead with hesitation or confidence. Every business decision is tied to communication. We empower our clients by combining expert guidance with data-driven insights, innovative AI and our proprietary virtual audience platform, Sage."

Earlier in her career, Connell held marketing, digital and business development roles within the agency and at Torstar Corporation, one of Canada's leading media and data organizations. She earned a Bachelor of Business Administration from the Schulich School of Business in Toronto.

Her appointment follows several recent market leadership announcements — including Atiwat Krisintu in Bangkok, Mei Lee in Singapore, Madhulika Ojha in India and Marshall Manson in the United Kingdom — as FleishmanHillard continues to invest in regional leaders who deliver trusted counsel and measurable impact on a global scale.

About FleishmanHillard 
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries. 

About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). https://teamoprg.com/.

 

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SOURCE FleishmanHillard

FAQ

Who is the new managing director of FleishmanHillard Canada?

Adrienne Connell has been appointed as the new managing director of FleishmanHillard Canada, reporting to Della Sweetman, president, Americas and chief strategy officer.

What experience does Adrienne Connell bring to FleishmanHillard Canada?

Connell brings over 25 years of experience in marketing and communications, having worked with major Canadian brands and led core service offerings for FleishmanHillard Highroad since 2022.

What changes are happening at FleishmanHillard Canada in 2025?

The company is rebranding from FleishmanHillard Highroad to FleishmanHillard, implementing a new global strategy focused on data, AI, and executive advisory solutions.

What will be Adrienne Connell's responsibilities at FleishmanHillard Canada?

Connell will oversee strategic direction, growth, and client service across the agency's Canadian markets, focusing on integrating data-driven insights and AI solutions.