FleishmanHillard Hires Jim Joseph as Global Head of Brand Impact

Rhea-AI Summary

FleishmanHillard has appointed Jim Joseph as global head of Brand Impact, strengthening its global leadership team. In this role, Joseph will lead the company's global Brand business across B2B, B2C, and B2G audiences, focusing on driving commercial outcomes through communications.

Joseph joins from Ketchum where he served as U.S. CEO and global chief marketing officer. His extensive experience includes positions at IPG Health, BCW, and various marketing firms, as well as client-side roles at Johnson & Johnson and Church & Dwight. He is also an NYU adjunct instructor and author of five books.

This appointment follows recent leadership changes at FleishmanHillard, including Della Sweetman as president, Americas and chief strategy officer, along with new market leadership appointments in India, Texas, Thailand, and Singapore. The company is emphasizing its Brand Impact offering to complement its established Corporate Affairs consulting strength.

Positive

• Strategic expansion into brand consulting services
• Strengthened leadership team with experienced industry veteran
• Global market expansion with new leadership in multiple regions

Negative

• None.

Appointment Builds on the Agency's New Global Leadership Team, Leans into Brand Consulting as an Accelerant to Client Business Outcomes and Sales Growth

ST. LOUIS, March 4, 2025 /PRNewswire/ -- FleishmanHillard today announced the hire of Jim Joseph as global head of Brand Impact. In this role, Joseph will be responsible for leading FleishmanHillard's global Brand business across B2B, B2C and B2G audiences, leveraging communications to enable commerce and business outcomes for the agency's clients.

"Everything we do is designed to drive action and impact for our clients, and we have the power and ability to drive commercial outcomes through our work," said J.J. Carter, FleishmanHillard president and chief executive officer. "Jim's expertise in client-side brand management, as well as his roles across multiple agency disciplines and industry sectors throughout his career, perfectly position him to make FleishmanHillard the undisputed global destination for brand work and for clients who need a partner that will deliver true business impact."

FleishmanHillard has long emphasized its Corporate Affairs consulting strength and now brings similar discipline to an elevated Brand Impact offering under Joseph's leadership. Through this effort FleishmanHillard will focus on driving commercial outcomes rather than communications output and will pull from the firm's strengths in data and intelligence, strategic integration and its spectrum of industry expertise.

"I feel like joining FleishmanHillard at this moment, in this role is the culmination of my career journey," said Joseph. "We're working to be a first mover in the industry reinvention of what brand marketing and communications mean in today's world and how we can drive business impacts and commerce for our clients."

Before joining FleishmanHillard, Joseph was at Ketchum where he held various roles including U.S. CEO and global chief marketing officer. Before that he was the chief customer solutions officer at IPG Health and previously served as global president at BCW. Joseph also held roles at Lippe Taylor, Saatchi & Saatchi Wellness and GW Hoffman! Marketing. He began his career with positions at Johnson & Johnson and Church & Dwight Co., Inc. Joseph is an adjunct instructor at New York University's School of Professional Studies and authored four books about marketing, in addition to one about parenting.

Joseph is the latest appointee to Carter's new global leadership team on the heels of last year's announcement of Della Sweetman as president, Americas and chief strategy officer, and six new global leadership appointments. The agency has also appointed new market leadership in India, Texas, Thailand and Singapore, and additional leadership expertise roles including Health and Life Sciences, TRUE Global Intelligence, Cybersecurity and Responsible Business and Impact.

About FleishmanHillard 
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries. 

About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.

 

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SOURCE FleishmanHillard

FAQ

What is Jim Joseph's new role at FleishmanHillard and what will he oversee?

Jim Joseph has been appointed as global head of Brand Impact at FleishmanHillard, where he will lead the global Brand business across B2B, B2C, and B2G audiences, focusing on driving commercial outcomes through communications.

What significant leadership changes has FleishmanHillard made recently?

FleishmanHillard appointed Della Sweetman as president, Americas and chief strategy officer, along with six new global leadership appointments and new market leaders in India, Texas, Thailand, and Singapore.

What is FleishmanHillard's new strategic focus under Jim Joseph?

FleishmanHillard is focusing on driving commercial outcomes rather than communications output, leveraging data, intelligence, strategic integration, and industry expertise through its enhanced Brand Impact offering.

What was Jim Joseph's previous experience before joining FleishmanHillard?

Jim Joseph previously served as U.S. CEO and global CMO at Ketchum, chief customer solutions officer at IPG Health, global president at BCW, and held positions at Johnson & Johnson and Church & Dwight.