NEW REPORT CONFIRMS OMNICOM MEDIA AS LARGEST GLOBAL MEDIA MANAGEMENT NETWORK FOLLOWING THE INTEGRATION OF OMG AND MEDIABRANDS
Rhea-AI Summary
Omnicom Media, part of Omnicom (NYSE: OMC), has been ranked the world's largest global media management network in the COMvergence Final 2025 Global & Regional Billings Rankings, with $75.6 billion in billings and an estimated 31% share of major media group billings.
Omnicom Media leads WPP by $11.8 billion and Publicis by $13.2 billion, holds the #1 position in North America, the USA, and LATAM, and reports $2.5 billion in billings awarded in the first half of 2026, with more than half from incremental wins.
Positive
- COMvergence ranks Omnicom Media #1 globally with $75.6 billion 2025 billings
- 31% share of global billings managed by major media groups at end of 2025
- Leads WPP by $11.8 billion and Publicis by $13.2 billion in 2025 billings
- #1 in North America with $35.9 billion and USA with $33.1 billion billings
- Top-ranked in LATAM with $2.3 billion billings, about $500 million above Havas
- OMD manages $26.9 billion and ranks #1 global media agency network
- $2.5 billion billings awarded in first six months 2026, over half incremental
- Number one media group for net new business year-to-date 2026
Negative
- None.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 16 | Awards recognition | Positive | +1.1% | Named World's Most Effective Holding Group in 2025 Effie Index. |
| Jun 11 | Industry research | Neutral | +2.2% | McCann released global brand study on trust, AI and culture impacts. |
| May 14 | Management change | Neutral | -3.6% | Weber Shandwick CEO retirement and leadership transition announcement. |
| May 13 | Conference appearance | Neutral | -2.4% | Planned presentation at J.P. Morgan TMC conference announced. |
| May 12 | Service launch | Positive | +1.2% | FleishmanHillard launched America 250 unit ahead of 2026 milestone. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent Omnicom news has more often seen share moves align with generally positive corporate updates, though there are instances of negative reactions to neutral or routine announcements.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Scale and Performance Power Post-Close Enterprise to #1 on the Global Ranking with
The report marks the first official confirmation of OM's global billings scale since f Omnicom Media Group and IPG Mediabrands combined to create Omnicom Media, following the close of Omnicom's acquisition of IPG in late November 2025.
Based on COMvergence's analysis of the combined organizations, as of the end of 2025 Omnicom Media holds
By year's end, Omnicom Media also rose to #1 in
Notably, in addition to post-integration scale the rankings also reflect the substantial impact of several major accounts that were won and/or became effective in 2025, including Amazon, Paramount and Volvo.
"The significance of these rankings isn't simply that we're the largest—it's what that scale enables," said Florian Adamski, CEO of Omnicom Media. "When scale is connected through common capabilities, shared intelligence, and world-class talent, it becomes an advantage for clients. It gives us greater access to data, stronger partnerships with the world's leading media and technology companies, more opportunities to invest in innovation, and more leverage to create better business outcomes."
Adamski adds, "The same is true for our people. Scale creates more opportunities to build careers across disciplines, markets and capabilities while working on some of the world's most ambitious brands. That's the real value of what we've built."
OMD Retains Position as the World's Leading Media Agency Network
At the agency level, OMD once again ranked as the #1 global media agency network, managing $26.9 billion in billings worldwide. The inaugural agency in the Omnicom Media portfolio also topped the
The rankings land as Omnicom Media heads into next week's Cannes Lions festival with
The COMvergence Final 2025 Global & Regional Billings Rankings evaluate media agency billings across 49 markets representing approximately
CONTACT: Isabelle Gauvry
isabelle.gauvry@omc.com
ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-report-confirms-omnicom-media-as-largest-global-media-management-network-following-the-integration-of-omg-and-mediabrands-302805297.html
SOURCE Omnicom Media Group