NEW REPORT RECOGNIZES OMNICOM MEDIA AS THE LEADING MEDIA MANAGEMENT NETWORK BY BILLINGS AND INDUSTRY SHARE

Rhea-AI Summary

Omnicom (NYSE: OMC) reported that the 2025 RECMA Overall Activity Volume report ranks Omnicom Media as the largest global media management network, with $107.3 billion in billings and a 30.1% global media agency market share, around $20 billion ahead of its nearest competitor.

According to Omnicom Media, the network leads overall activity volume across North America, EMEA and LATAM. Within its portfolio, OMD remains the world’s largest individual media network with $35.1 billion in activity volume and a 9.9% global market share, topping rankings in North America, EMEA and key European markets.

RECMA also notes PHD’s growth and share gains in APAC and LATAM, and a 27% three-year increase in Hearts & Science billings. Omnicom Media adds that it leads Big Five peers in 2026 year-to-date new business performance, with over $3 billion in billings from major wins and retentions.

Positive

• $107.3 billion in Omnicom Media billings, 30.1% global market share
• OMD activity volume $35.1 billion with 9.9% global share
• Hearts & Science billings up 27% over three-year RECMA period
• More than $3 billion year-to-date billings from new business and retentions
• PHD gained share and delivered growth in both APAC and LATAM

Negative

• None.

Market Context

OMC's recent news record was mixed: the July 1 study was followed by a 4.5% 24-hour move, while the ...

Analysis

OMC's recent news record was mixed: the July 1 study was followed by a 4.5% 24-hour move, while the July 14 Flywheel report was followed by -2.18%. Integration and macroeconomic uncertainty remain sourced risks.

Key Figures

Global media billings: $107.3 billion Lead over nearest competitor: $20 billion+ Global media agency market share: 30.1% +4 more

7 metrics

Global media billings $107.3 billion RECMA 2025 Overall Activity Volume report

Lead over nearest competitor $20 billion+ Global media management network billings

Global media agency market share 30.1% Omnicom Media

OMD activity volume $35.1 billion World's largest individual media network

OMD global market share 9.9% RECMA agency ranking

Hearts & Science billing growth +27% Three-year period covered in the report

Year-to-date billings awarded More than $3 billion Major wins and retentions

Historical Context

5 past events · Latest: Jul 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 16	Dividend declaration	Positive	-2.9%	Board declared a quarterly dividend of $0.80 per outstanding common share.
Jul 14	Media framework study	Neutral	-2.2%	Flywheel released a white paper describing its Total Commerce model.
Jul 07	Earnings scheduling	Neutral	-2.8%	Company scheduled its second-quarter 2026 earnings release and conference call.
Jul 01	Connected content study	Positive	+4.5%	Omnicom introduced a Connected Content framework for advertising effectiveness.
Jun 29	IBM agency appointment	Positive	+1.1%	Omnicom Media was named IBM's global media agency of record.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

OMC's recent news reactions were mixed, with two positive announcements followed by gains and three other announcements followed by declines.

Key Terms

overall activity volume

1 terms

overall activity volume financial

"According to the recently published RECMA 2025 Overall Activity Volume (OAV) report"

Overall activity volume is the total amount of buying and selling taking place in a security, market segment, or across an entire market over a given time period, usually measured by number of shares or value traded. It matters to investors because higher volume is like more people talking in a room: it signals greater liquidity and clearer price discovery, while low volume can mean prices move on smaller orders and signals are less reliable.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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OMD Tops the Agency Ranking with $35.1 Billion in Billings and 10% Share

NEW YORK, July 29, 2026 /PRNewswire/ -- A new report from the Research Company Evaluating the Media Industry (RECMA) reinforces Omnicom Media's leadership position following the integration of Omnicom and IPG's media operations in November 2025.

According to the recently published RECMA 2025 Overall Activity Volume (OAV) report, the Omnicom Media - an Omnicom (NYSE: OMC) Connected Capability - is now the largest global media management network, with $107.3 billion in billings ($20 billion + ahead of its nearest competitor), representing 30.1% of the global media agency market.

The report also reveals Omnicom Media leads in overall activity volume across North America, EMEA and LATAM.

Published annually, The RECMA Overall Activity Volume report ranks media organizations based on total managed activity volume across traditional and non-traditional media investments (which includes online paid media and fee-based activity on digital, data & analytics, content, marketing, and sponsorships) in 54 countries, providing one of the industry's most comprehensive assessments of global media market scale and competitive position.

A Historic Event

Describing the combination of Omnicom and IPG as a "historic event" that has reshaped the global media agency landscape, RECMA looks beyond scale alone in offering proof points for Omnicom Media's leadership, highlighting the enhanced capabilities of the AI-enable Omni Intelligence Platform through the integration of Acxiom's identity and data assets and Flywheel's commerce expertise. Together, these capabilities enable clients to connect planning, activation, measurement, and optimization across channels while benefiting from the scale, intelligence, and specialist expertise of the industry's largest media organization.

Commenting on the report, Omnicom Media CEO Florian Adamski said, "Scale matters only to the extent that it creates better outcomes for our clients. Beyond billings, our leadership position reflects the investments we've made in bringing together the industry's strongest talent, technology, data and commerce capabilities into a single connected organization that can translate unprecedented scale into disproportionate growth for the world's leading brands - helping them make smarter decisions, move faster and unlock opportunities others can't."

OMD Again Tops the Agency Ranking

The report also reaffirmed the strength of Omnicom Media's agency portfolio, with OMD retaining its position as the world's largest individual media network with $35.1 billion in activity volume and a 9.9% global market share. OMD also secured the #1 ranking across North America and EMEA, as well as in the top five European advertising markets (UK, Germany, France, Spain, and Italy), the Nordics and Central & Eastern Europe.

RECMA also highlighted the continued momentum of PHD, which delivered strong growth and gained share in both APAC and LATAM; while Hearts & Science has increased its billings by +27% over the three-year period covered in the report, making it one of the fastest growing brands among the 16 global agency networks included in the ranking - momentum that will be an asset to the new enterprise that will launch next month when Hearts & Science and Omnicom Media agency Mediahub come together to create a new agency brand.

The RECMA report arrives as Omnicom Media also leads all Big Five global media management groups in new business performance, with more than $3 billion in year-to-date billings awarded from major wins and retentions including Adidas, Delta Air Lines, Dyson, IBM, Subway and Uber - a performance that further underscores how the new network's unique advantages in scale, data &technology, identity, commerce, and talent are translating into sustained client confidence and marketplace growth.

ABOUT OMNICOM MEDIA

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit omnicommedia.com

 

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SOURCE Omnicom Media Group

FAQ

What did the 2025 RECMA report say about Omnicom Media (OMC) billings and market share?

The RECMA 2025 report ranks Omnicom Media as the largest global media management network with $107.3 billion in billings and a 30.1% market share. According to Omnicom Media, this positions it about $20 billion ahead of its nearest competitor.

How did OMD perform in the latest RECMA rankings for Omnicom (OMC)?

OMD was ranked the world’s largest individual media network with $35.1 billion in activity volume and a 9.9% global market share. According to Omnicom Media, OMD also secured #1 rankings in North America, EMEA and major European markets.

What growth did Hearts & Science show in the RECMA 2025 report for OMC?

Hearts & Science increased its billings by 27% over the three-year period covered in the RECMA report. According to Omnicom Media, this makes Hearts & Science one of the fastest-growing brands among the 16 global agency networks ranked.

How is PHD performing within Omnicom Media’s portfolio according to RECMA 2025?

PHD delivered strong growth and gained share in both APAC and LATAM, based on the RECMA 2025 report. According to Omnicom Media, this momentum contributes to the broader strength of its agency portfolio and regional diversification.

How much new business did Omnicom Media (OMC) win year-to-date in 2026?

Omnicom Media reports more than $3 billion in 2026 year-to-date billings from new business wins and retentions. According to Omnicom Media, major clients include Adidas, Delta Air Lines, Dyson, IBM, Subway and Uber, reinforcing client confidence.

What impact does the Omnicom and IPG media integration have on Omnicom Media’s scale?

The integration of Omnicom and IPG media operations, completed in November 2025, contributes to Omnicom Media’s $107.3 billion in billings and 30.1% share. According to Omnicom Media, the combination has reshaped its global scale and competitive position.

How does Omnicom Media describe the role of its Omni Intelligence Platform in RECMA leadership?

Omnicom Media highlights the AI-enabled Omni Intelligence Platform, enhanced by Acxiom identity data and Flywheel commerce capabilities, as a key strength. According to Omnicom Media, these tools help connect planning, activation, measurement and optimization across channels for clients.