Omnicom Launches Acxiom Fan Graph to Give Brands a More Complete View of Sports Fandom

Rhea-AI Summary

Omnicom (NYSE: OMC) launched Acxiom Fan Graph, a sports marketing intelligence solution built on Real ID™. The platform unifies fan data from media, commerce, attendance, and purchases into a privacy-compliant view, helping brands understand how fandom links to engagement and business outcomes.

Available through Omni, it connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers. Omnicom reports managing $9.9 billion in sponsorship influence, one in three sports media dollars, 500+ partnerships, and visibility into 20,000+ sporting events annually.

News Market Reaction – OMC

+0.57%

+0.57% Session close to close

In the Jun 23 session, OMC gained 0.57%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement underscores Omnicom’s push into sports data, using Acxiom Fan Graph to map 260M U....

Analysis

This announcement underscores Omnicom’s push into sports data, using Acxiom Fan Graph to map 260M U.S. and 2.6B global consumers in a $92B market. Key watchpoints include client adoption pace and competitive responses from other ad-tech platforms.

Key Figures

Sports marketing market size: $92 billion Projected market size: $156 billion U.S. consumers in Fan Graph: 260 million consumers +4 more

7 metrics

Sports marketing market size $92 billion Current global sports marketing and sponsorship market value

Projected market size $156 billion Projected global sports marketing and sponsorship market by 2032

U.S. consumers in Fan Graph 260 million consumers Real ID-based Acxiom Fan Graph coverage in the United States

Global consumers in Fan Graph 2.6 billion consumers Real ID-based Acxiom Fan Graph global coverage

Sponsorship influence managed $9.9 billion Omnicom-managed sponsorship influence cited in release

Partnerships across leagues more than 500 partnerships Omnicom Sports & Entertainment partnerships across leagues and platforms

Sporting events visibility more than 20,000 events Annual sporting events with Omnicom visibility

Historical Context

5 past events · Latest: Jun 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 22	Strategic partnership	Positive	+1.1%	Netflix data collaboration for AI-powered ad creatives using Acxiom intelligence.
Jun 16	Industry recognition	Positive	+1.1%	Named World's Most Effective Holding Group in 2025 Effie Index.
Jun 11	Research publication	Positive	+2.2%	Global brand study highlighting consumer trust, AI and cultural trends.
May 14	Leadership change	Negative	-3.6%	Weber Shandwick CEO retirement and new CEO appointment announcement.
May 13	Conference appearance	Neutral	-2.4%	Planned presentation at J.P. Morgan Global Technology, Media and Communications Conference.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

OMC has generally reacted positively to strategic and recognition news, while leadership changes and conference appearances have drawn more cautious or negative price responses.

Key Terms

real id™

1 terms

real id™ technical

"Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™."

Real ID™ is a federally approved standard for state-issued driver’s licenses and ID cards that requires stronger proof of identity and document verification; it functions like a domestic passport for accessing federal buildings and boarding U.S. commercial flights. Investors should care because Real ID rules can change how businesses handle identity checks, travel and employee access, and create demand or costs for companies in travel, security, government contracting, and ID verification services.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New sports marketing intelligence solution unifies fan data across media, commerce, and consumer engagement

PARIS, June 23, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity into a privacy-compliant view of fandom, giving brands the competitive insight they need to connect with sports audiences.

The solution addresses one of the biggest challenges in modern marketing. While the global sports marketing and sponsorship market is valued at approximately $92 billion and projected to grow to $156 billion by 2032, marketers still struggle to understand which fans matter most, how fandom influences consumer behavior, and how sports investments drive business growth.

Fan intelligence remains fragmented across streaming platforms, social networks, fantasy sports, ticketing, retail, loyalty programs, and live events. As a result, brands often rely on reach, impressions, and exposure to evaluate sports investments, without a clear understanding of how fandom translates into engagement, purchases, and long-term customer value.

Built on Real ID™, Acxiom's Fan Graph connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers to create a comprehensive, privacy-compliant understanding of sports fandom. Available through Omni, Omnicom's agentic marketing intelligence platform, it helps marketers optimize audience planning, creative development, media activation, commerce opportunities, sponsorship strategy, athlete representation and partnership, and measurement through a single connected view of fans.

By connecting identity, behavior, and outcomes, Acxiom Fan Graph helps brands move beyond assumptions to uncover actionable insights into what drives fan engagement and growth.

"Sports has become one of the world's most powerful cultural and commercial forces, yet marketers still struggle to connect fan engagement to business outcomes," said George Manas, Chief Growth & Solutions Officer at Omnicom. "Fan Graph changes that. By creating a unified view of fandom, we're helping brands better understand their audiences, activate them more effectively, and measure the impact of sports investments with greater precision and accountability."

The launch builds on Omnicom's industry-leading Sports & Entertainment capabilities, which span commerce, experiences, media, sponsorship strategy, athlete partnerships, and measurement. Omnicom manages $9.9 billion in sponsorship influence, oversees one in three sports media dollars, maintains more than 500 partnerships across leagues and platforms, manages hundreds of athlete relationships, and has visibility into more than 20,000 sporting events annually.

This unique position enables Acxiom Fan Graph to function not just as a data source, but as the operating system for sports marketing strategy, activation, and measurement at scale.

Omnicom will discuss Acxiom Fan Graph during a special session at the Omnicom Space during Cannes Lions on Tuesday, June 23^rd at 12pm CEST. To attend in person, please RSVP. A livestream will also be available for Omnicom employees, clients, and partners on Omnicom's Cannes website.

About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.

View original content:https://www.prnewswire.com/news-releases/omnicom-launches-acxiom-fan-graph-to-give-brands-a-more-complete-view-of-sports-fandom-302806736.html

SOURCE Omnicom Group Inc.

FAQ

What is Acxiom Fan Graph launched by Omnicom (NYSE: OMC)?

Acxiom Fan Graph is a sports marketing intelligence solution that unifies fan data into a privacy-compliant view. According to Omnicom, it links media, commerce, attendance, purchases, participation, and identity to show how fandom drives engagement and business outcomes.

How does Acxiom Fan Graph help brands and marketers using Omnicom (OMC)?

Acxiom Fan Graph helps brands identify and activate valuable sports fans across channels. According to Omnicom, it optimizes audience planning, creative, media activation, commerce, sponsorship strategy, athlete partnerships, and measurement using a single, connected view of fan identity, behavior, and outcomes.

What scale of consumer data powers Acxiom Fan Graph from Omnicom (OMC)?

Acxiom Fan Graph connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers. According to Omnicom, this scale supports a comprehensive, privacy-compliant understanding of sports fandom for more precise targeting, activation, and measurement of sports marketing investments.

How large is the global sports marketing and sponsorship market mentioned by Omnicom (OMC)?

The global sports marketing and sponsorship market is valued at about $92 billion today and projected to reach $156 billion by 2032. According to Omnicom, this growth highlights the need for better tools to connect fandom with measurable business results.

What sports marketing footprint does Omnicom (NYSE: OMC) report around Acxiom Fan Graph?

Omnicom reports managing $9.9 billion in sponsorship influence and one in three sports media dollars. According to Omnicom, it also maintains 500+ partnerships and visibility into over 20,000 sporting events annually, supporting Acxiom Fan Graph’s strategic sports data coverage.

How is Acxiom Fan Graph accessed within Omnicom (OMC) marketing tools?

Acxiom Fan Graph is available through Omni, Omnicom’s agentic marketing intelligence platform. According to Omnicom, this integration lets marketers use fan intelligence directly for planning, activation, and measurement, keeping sports audience data connected to broader marketing workflows.