Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm

Rhea-AI Summary

Omnicom (NYSE: OMC) has achieved a significant industry recognition, being named a Leader in Forrester's Q1 2025 Marketing Creative and Content Services evaluation. Omnicom Precision Marketing Group (OPMG) secured the highest scores in seven criteria and tied for the highest score in the Strategy category. Omnicom Advertising Group (OAG), launched January 1, 2025, emerged as a Strong Performer with the second-highest Current Offering category score.

OPMG excelled in areas including creative production, commerce, influencer marketing, and talent strategy. OAG received top scores in brand strategy, content development, global delivery, and performance creative. This recognition follows Omnicom's leadership positions in Forrester's Media Management Services (Q4 2024) and Commerce Services (Q2 2024) evaluations, making it the only company to achieve Leader status across all three assessments.

Positive

• Named Leader in Forrester's Marketing Creative and Content Services evaluation
• OPMG achieved highest scores in 7 criteria and tied for top Strategy category score
• OAG secured second-highest Current Offering category score
• Only company to achieve Leader status across Creative, Media, and Commerce Forrester evaluations

Negative

• None.

NEW YORK, March 12, 2025 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced it has been named a Leader in "The Forrester Wave™: Marketing Creative and Content Services, Q1 2025" by Forrester Research, Inc. Within Forrester's 17-criterion evaluation, Omnicom's participating networks – Omnicom Precision Marketing Group (OPMG) and Omnicom Advertising Group (OAG) – received the highest scores possible in seven and four criteria, respectively.

OPMG was named a Leader in the evaluation and tied for the highest score in the Strategy category among all participating companies. It received the highest possible scores in the creative and content production, creative commerce, influencer marketing, partner ecosystem, performance creative, pricing flexibility and transparency, and talent strategy criteria. The Forrester evaluation noted that, "Enterprise brands with the need to scale data-driven creativity should consider OPMG."

OAG, which officially launched on January 1, 2025, was also recognized in the evaluation, coming in as a Strong Performer and having the second-highest Current Offering category score among all participating companies. It received the highest possible scores in the brand strategy, creative and content development, global delivery strategy, and performance creative criteria. The Forrester evaluation noted that, "Global enterprise brands that demand creative excellence should consider Omnicom Advertising Group."

"As a company deeply committed to driving meaningful outcomes for our clients, we believe Omnicom's strong performance on the Forrester Wave™ is a reflection of our relentless focus on innovation, collaboration, and delivering best-in-class solutions at every step of the customer journey," said John Wren, Chairman and CEO of Omnicom. "For us, being the only company designated as a Leader in the Commerce, Media and Creative Waves underscores the extraordinary talent across our global network and our ability to stay ahead in an ever-evolving industry. I want to congratulate OPMG and OAG on this recognition."

This evaluation comes on the heels of Omnicom and its agencies being named a Leader in "The Forrester Wave™: Media Management Services, Q4 2024" and "The Forrester Wave™: Commerce Services, Q2 2024". Omnicom's agencies have been named a Leader across all three of these most recent Forrester evaluations, which Omnicom attributes to its superior capabilities across creative, media and commerce.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com. 

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SOURCE Omnicom Group Inc.

FAQ

What recognition did Omnicom (OMC) receive in Forrester's Q1 2025 evaluation?

Omnicom was named a Leader in Forrester's Marketing Creative and Content Services evaluation, with OPMG achieving highest scores in seven criteria and OAG emerging as a Strong Performer.

How did Omnicom's OPMG perform in the Forrester Wave 2025 evaluation?

OPMG tied for highest score in Strategy category and received top scores in seven criteria including creative production, commerce, and influencer marketing.

What is significant about Omnicom's (OMC) performance across recent Forrester evaluations?

Omnicom is the only company to achieve Leader status across three recent Forrester Wave evaluations in Creative, Media Management, and Commerce Services.

How did the newly launched Omnicom Advertising Group (OAG) perform in the 2025 Forrester evaluation?

OAG achieved Strong Performer status with the second-highest Current Offering category score and received top scores in four criteria including brand strategy and creative development.