Pearpop Launches Fake Products to Show it Can Drive "Real Results" for Anything
Founded in early 2021, Pearpop has experienced a meteoric rise over the past two years, even as other Creator Economy companies have faltered. Dubbed the "Airbnb of the Creator Economy" by Forbes, Pearpop helps a community of 200,000+ social media creators earn a living doing what they love, while giving brands instant and direct access to collaborate with relevant, authentic, brand-safe creators.
And while Pearpop has become a major player in the Creator Marketing space, trusted by world-class brands including Netflix, Amazon, Chipotle, Beyond Meat, and more, the company sees 2023 as the year to put itself on the map as the de facto leader in the often-cluttered Influencer Marketing space.
Rodrigo Jatene, CCO of
Together with
In typical Pearpop fashion, creators ranging from
"Pearpop is setting the new standard in creator marketing – giving brands the unprecedented ability to collaborate with creators at scale to drive real and predictable business results. We created Pearpop Drops to prove we can make any brand famous, and now we are already hearing a ton of buzz and interest in the products we've created. If we can create this much noise overnight for products that literally don't exist, I think we'll chalk that up as a win," said
The Pearpop Drops campaign launches on
ABOUT PEARPOP:
Pearpop, the leading Creator Marketing Platform, is revolutionizing the way creators and brands collaborate. With a community of over 200,000 creators and counting, Pearpop is dedicated to helping creators earn a living doing what they love, while providing brands with instant and direct access to relevant, authentic, and brand-safe creators across all major social media platforms. In 2022, Pearpop was recognized as "Best Influencer Marketing Platform" by DIGIDAY and named to FAST COMPANY's "Most Innovative Companies" List in Social Media. www.pearpop.com.
ABOUT DDB WORLDWIDE:
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency Network of the Year 2022 Effies US, Asia Pacific Network of the Year 2022 Spikes Asia, #3 Global Network in 2022 by the Cannes International Festival of Creativity, Network of the Year by D&AD in 2022 and 2021, Network of the Year ADC in 2021, Network of the Year
CONTACT:
DDB Worldwide; press@ddb.com
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