TBWA Named To Fast Company's Most Innovative Companies List for the Sixth Time

Rhea-AI Summary

TBWA\Worldwide has earned a spot on Fast Company's 2025 Most Innovative Companies list for the sixth time since 2018, showcasing the continued success of their Disruption® methodology. The achievement highlights their commitment to innovation in the advertising industry.

Central to TBWA's innovation is their Collective AI platform, built on Omnicom's Gen AI services and powered by Disruption®. The platform leverages insights from over 11,000 creative professionals across 40+ countries, aimed at enhancing creativity and scalability.

To celebrate this recognition, TBWA is launching The Brave Thing bot, a public-facing tool from their Collective AI suite. This Gordon Ramsay-inspired bot offers brutally honest feedback on advertising concepts, helping creatives and marketers improve their ideas. Submissions are being accepted until March 21, 2025, at 9:00 AM ET, with responses delivered via email.

•  To celebrate, TBWA will be dishing out solicited (and at times brutally honest) advice via the "The Brave Thing" bot

•  All in the name of Disruption®, marketers and creatives alike are encouraged to submit their proposals to get their ideas from good to great

NEW YORK, March 18, 2025 /PRNewswire/ -- TBWA\Worldwide has been recognized in Fast Company's 2025 Most Innovative Companies list for the 6th time since 2018, proving Disruption® continues to be really good for business.

Published annually, Fast Company's Most Innovative Companies list honors businesses that have demonstrated their impact and commitment to not only embracing innovation, but fueling it.

A key factor in TBWA's success is its AI platform, Collective AI. Built on Omnicom's end-to-end Gen AI suite of services and fed on a one-of-a-kind diet of Disruption®, Collective AI is designed to drive the industry towards more impactful creativity and scalability. Leveraging over 50 years of disruptive ideas and insights from more than 11,000+ creative minds in over 40 countries, Collective AI has a treasure trove of TBWA-built experiences fueling its output.

Erin Riley, Global CEO of TBWA\Worldwide noted "Disruption and innovation are complementary—you can't have one without the other. That's why being recognized so consistently for our commitment to innovation is particularly gratifying for us. As we observe the flattening of culture and the lack of distinction among brands, we believe disruptive and innovative cultures and work are more necessary than ever. Our collective of 11,000 creative souls are on a mission to kill boring, to kill sameness, and to harness the power of rigor-backed disruption to drive commercial value with our brand partners. It will be that effort that will hopefully have us on this list for the seventh time next year."

In celebration of this achievement, TBWA is opening up its proprietary Collective AI tool, The Brave Thing bot, giving others the chance to see how their ideas fare against the chatbot. The Brave Thing bot offers an "intervention on advertising," evaluating concepts with brutal honesty à la Gordon Ramsay. Inspired by advertising legend Lee Clow's manifesto, it lays out every tired convention and cliché within a category, critiques creative assets against those tropes, and offers solutions to 'do the brave thing' better next time.

Select submissions uploaded HERE by 9:00 AM ET, Friday, March 21 will be reviewed by a brain trust of TBWA's top thinkers and processed through The Brave Thing bot. Its responses will be shared with willing participants via email, and beware: the truth (may) hurt.

If you're looking to Disrupt, visit us at TBWA.com.

About TBWA

TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption^® methodology, we build the world's strongest brands. Brands that own an unfair share of the future.

Named one of the World's Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year and Ad Age's A-List 2022 Network of the Year.

Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

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SOURCE TBWA\Worldwide

FAQ

What is TBWA's Collective AI platform and how does it work?

Collective AI is TBWA's AI platform built on Omnicom's Gen AI services, powered by Disruption® methodology. It processes insights from 11,000+ creative professionals across 40+ countries to enhance creativity and scalability in advertising.

How can marketers submit their ideas to TBWA's The Brave Thing bot?

Marketers can submit their advertising concepts through TBWA's website by March 21, 2025, at 9:00 AM ET. Selected submissions will receive AI-powered feedback via email.

What makes TBWA's 2025 Fast Company recognition significant?

This marks TBWA's sixth appearance on Fast Company's Most Innovative Companies list since 2018, demonstrating their consistent leadership in advertising innovation and Disruption® methodology.

What is the purpose of TBWA's The Brave Thing bot?

The Brave Thing bot provides Gordon Ramsay-style honest feedback on advertising concepts, identifying category clichés and offering solutions to improve creative work.

How many countries and creative professionals contribute to TBWA's AI platform?

TBWA's Collective AI platform draws insights from more than 11,000 creative professionals across over 40 countries worldwide.