Company Description
Omnicom Group Inc. (NYSE: OMC) is described in its public disclosures as the world's leading marketing and sales company. It is associated with the advertising agencies industry within the broader professional, scientific, and technical services sector. Omnicom functions as a holding company for a large portfolio of agency brands and related firms that provide marketing, communications, and advertising services to clients across many markets.
According to information in regulatory filings and company news, Omnicom's business brings together agency brands and specialist capabilities in areas such as media, commerce, precision marketing, advertising, production, health, public relations, branding, experiential, and other specialty marketing services. The company has stated that its agencies work with thousands of clients in more than 70 countries, and that it offers services that include traditional and digital advertising, strategic media planning and buying, market research, data and identity solutions, analytics, ad placement, public relations, retail and digital commerce, healthcare marketing, and other marketing services.
Omnicom emphasizes what it calls Connected Capabilities, which unite its agency brands, talent, and domain expertise. These capabilities are powered by Omni, the company's advanced intelligence platform. Company communications explain that Omni is designed as a marketing intelligence platform and operating system that integrates data, identity, and artificial intelligence to connect strategy, execution, and performance across the marketing and sales ecosystem. Omni incorporates identity and data assets such as Acxiom RealID and commerce data from Flywheel, and supports workflows spanning insights, creative development, media planning, commerce activation, media investment optimization, buying, and measurement.
Following the completion of its acquisition of The Interpublic Group of Companies, Inc. (IPG) on November 26, 2025, Omnicom describes itself as uniting what it calls the industry's most comprehensive and connected portfolio of capabilities, all powered by Omni. The combined company reports that it trades on the New York Stock Exchange under the ticker symbol OMC and that IPG became a wholly owned subsidiary. Omnicom has indicated in its filings that it assumed certain IPG stock-based plans and IPG senior notes, and that it launched exchange offers to replace IPG notes with new Omnicom notes.
Company disclosures highlight several strategic advantages that Omnicom associates with its model. These include what it calls a strong media ecosystem, which it describes as the world's largest media network with significant billings and market leverage; influential content capabilities through its creative agency portfolio; connected commerce capabilities through Flywheel and related assets; an enterprise generative AI capability built on partnerships with AI model providers; and an identity infrastructure anchored by Acxiom RealID. Omnicom states that these elements are intended to help clients connect marketing investment to sales performance and to support growth across the customer journey.
Within Omnicom, various groups and networks are identified. Omnicom Media is described as a global media management network that uses the Omni Intelligence Platform and assets in identity, commerce, and analytics to design what it calls growth ecosystems for clients. The Omnicom Media portfolio includes agency brands such as OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub, along with Acxiom and Annalect and a range of specialized services. Flywheel is described as Omnicom's designated commerce practice area, focused on commerce media and technology solutions across major marketplace platforms and retail media.
Other Omnicom capability groups referenced in company communications include Omnicom Advertising, which encompasses creative agency brands such as BBDO, McCann, TBWA and the U.S. Advertising Collective; Omnicom Public Relations, which includes public relations agencies such as FleishmanHillard, Golin, Ketchum, Porter Novelli, and Weber Shandwick; Omnicom Production, which covers content solutions, production management, and studios; Omnicom Health, which addresses healthcare professional and consumer marketing, medical communications, patient engagement, and managed markets; Omnicom Branding, which includes branding agencies such as Interbrand, Siegel+Gale, Sterling Brands, and Wolff Olins; and Omnicom Precision Marketing, which includes firms such as Credera, Critical Mass, and RAPP.
Omnicom's disclosures also describe its approach to identity and data. Acxiom RealID is characterized as a large, ethically sourced identity solution with billions of verified global IDs and associated media, content, cultural, and commerce signals. These identity and data assets are integrated into Omni and used to support planning, targeting, and measurement across paid, owned, earned, and commerce channels. Company materials describe the goal of providing a consistent source of truth about consumer behavior and performance in a privacy-focused environment.
In addition to its operating capabilities, Omnicom's SEC filings provide information about its capital structure and financing. The company lists its common stock and several series of senior notes as being registered and traded on the New York Stock Exchange. It has reported entering into a credit agreement amendment that increased the size of its revolving credit facility and extended its termination date. Omnicom has also disclosed the issuance of new senior notes in connection with the exchange of IPG notes and has described the terms of those notes and related covenants in its filings.
Corporate governance and shareholder matters are also described in Omnicom's proxy and current reports. The company has called a special meeting of shareholders to vote on the Omnicom 2026 Incentive Award Plan, which it explains is intended to provide equity-based awards to employees, directors, and consultants of the combined company after the IPG acquisition. The proxy materials describe features of the plan, including limits on share usage, minimum vesting periods, restrictions on repricing, and other provisions that the company states are designed to align employee and shareholder interests.
According to its public descriptions, Omnicom positions itself as a marketing and sales company built for what it calls intelligent growth in the next era. It emphasizes the combination of data, creativity, technology, and human expertise across its agency brands and capabilities. Investors researching OMC stock can review Omnicom's news releases and SEC filings to understand its acquisitions, financing activities, incentive plans, and the structure of its agency networks and platforms.