Flywheel Accelerates Its Connected Commerce Vision with Integration of TPN

Rhea-AI Summary

Flywheel (NYSE: OMC) announced on January 5, 2026 that TPN, Omnicom's flagship retail and commerce agency, has joined the Flywheel organization. The integration combines TPN's 40+ years of retail, shopper, and creative expertise with Flywheel's global commerce technology, data, and media platform to unify in-store and online commerce capabilities.

TPN's operations, talent, and client relationships will move into the Flywheel brand. Leadership changes include Sarah Cunningham as Chief Retail Experience Officer, Phil Camarota as Chief Creative Officer, and Chris Rueckert as SVP of Commerce. Current clients retain core agency teams while gaining access to Flywheel's measurement tools and global resources.

News Market Reaction – OMC

-3.65%

1 alert

-3.65% News Effect

On the day this news was published, OMC declined 3.65%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Retail & creative tenure: 40+ years

1 metrics

Retail & creative tenure 40+ years TPN’s retail and creative expertise integrated into Flywheel

Market Reality Check

Price: $80.75 Vol: Volume 3,738,949 is at 0....

low vol

$80.75 Last Close

Volume Volume 3,738,949 is at 0.68x the 20-day average, indicating subdued trading activity pre-announcement. low

Technical Price at 81.32 is trading above the 200-day MA of 75.56, reflecting an established uptrend before this news.

Peers on Argus

Peers showed mixed moves: TTD -1.35%, IPG -0.36%, APP -9.52%, while WPP +0.75% a...

Peers showed mixed moves: TTD -1.35%, IPG -0.36%, APP -9.52%, while WPP +0.75% and QMMM +19.44%. With OMC up 0.71% and no momentum-cluster flags, today’s action appears more stock-specific than sector-driven.

Historical Context

5 past events · Latest: Dec 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 01	Post-acquisition strategy	Positive	+0.5%	Outlined unified strategy and leadership after Interpublic acquisition and higher dividend.
Nov 28	Exchange offers	Neutral	+0.5%	Reported final results of IPG note exchange offers and consent solicitations.
Nov 26	Dividend increase	Positive	+0.2%	Increased quarterly dividend to $0.80 per share, boosting annual payout level.
Nov 26	Acquisition close	Positive	+0.2%	Completed Interpublic acquisition, creating larger company with >$25B pro forma revenue.
Nov 24	Regulatory approval	Positive	-0.1%	Received unconditional European Commission clearance for Interpublic acquisition.

Pattern Detected

Recent strategic and M&A announcements, including the Interpublic acquisition and related financing steps, have typically seen modestly positive or flat next-day price reactions, suggesting orderly digestion of major corporate moves.

Recent Company History

Over the last few months, Omnicom has focused on integrating Interpublic and articulating its combined strategy. It completed the IPG acquisition on November 26, 2025 with pro forma revenue above $25 billion, then detailed post-acquisition leadership and strategy, including a higher dividend of $0.80 per share. Debt-related steps included assuming and exchanging up to $2.95 billion of IPG notes. European Commission clearance and exchange-offer results showed steady regulatory and capital-structure progress. Today’s Flywheel–TPN integration extends this theme of building connected, technology-enabled commerce capabilities within the enlarged group.

Market Pulse Summary

This announcement highlights Omnicom’s push to strengthen connected commerce by integrating TPN into...

Analysis

This announcement highlights Omnicom’s push to strengthen connected commerce by integrating TPN into Flywheel’s global technology platform. The move emphasizes unifying creativity, data, and activation across online and in-store channels, and adds leadership roles focused on retail experience and commerce. In the context of Omnicom’s recent Interpublic acquisition, investors may watch how these combined capabilities support growth, client retention, and measurable outcomes across the shopper journey.

Key Terms

commerce media, shopper marketing, retail media

3 terms

commerce media technical

"Flywheel, the worldwide leader in commerce media and technology solutions"

Commerce media is the practice of combining advertising with shopping experiences, where ads are integrated directly into platforms where people buy or browse products. It allows brands to reach consumers while they are actively shopping, making advertising more targeted and effective. For investors, commerce media represents a way for companies to generate revenue by connecting advertising with transaction opportunities, potentially increasing profits in the digital marketplace.

shopper marketing technical

"expertise in retail strategy, experience design and shopper marketing to Flywheel"

Shopper marketing is the set of tactics retailers and brands use to influence people’s buying decisions where and when they shop — in stores, on websites or in apps — through displays, packaging, promotions, personalized offers and checkout experiences. It matters to investors because effective shopper marketing can lift sales, improve profit margins and speed inventory turnover by nudging customers toward higher‑margin or repeat purchases; think of it as arranging a store and menu to steer choices and increase spending.

retail media technical

"By unifying shopper, brand, and retail media under one coordinated infrastructure"

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

AI-generated analysis. Not financial advice.

The move combines TPN's retail, shopper, and creative expertise with Flywheel's global commerce technology platform, strengthening its position as the world-class leader in unified commerce across online and in-store channels.

BALTIMORE, Jan. 5, 2026 /PRNewswire/ -- Flywheel, the worldwide leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced that TPN, Omnicom's flagship retail and commerce agency, has joined the Flywheel organization.

"Transitioning TPN into Flywheel underscores Omnicom's commitment to leading the next wave of connected commerce," says Duncan Painter, CEO, Flywheel Commerce Network and Omni. "The move marks a major milestone in Flywheel's growth journey, combining TPN's 40+ years of retail and creative expertise with Flywheel's global scale in technology, data, and media to meet the rapidly changing needs of modern brands and shoppers."

Leading the Future of Connected Commerce

Through this transition, TPN's operations, talent, and client relationships will become part of the Flywheel brand. The combined team will empower clients to seamlessly connect strategy, creativity, data, and activation, both in-store and online, within one unified global platform.

"The future opportunity of commerce lives in the connection between creativity, data, and the moment of purchase," said Alex McCord, CEO of Flywheel. "With TPN joining Flywheel, we're looking forward to the direct impact this will have for our clients; bringing together specialized commerce capabilities across the marketplace ecosystem to help our client partners grow and win. By unifying shopper, brand, and retail media under one coordinated infrastructure, we will shape and elevate the new standard for how brands plan, activate, and measure across the entire commerce journey."

A Shared Vision of Innovation and Impact
As part of this evolution, Sarah Cunningham, formerly President of TPN, will assume the role of Chief Retail Experience Officer, Flywheel, joining the Flywheel C-Suite team and reporting directly to McCord. Cunningham and her leadership team bring deep expertise in retail strategy, experience design and shopper marketing to Flywheel's technology-driven global infrastructure.

"This is where technology meets imagination and where strategy meets shelf," said Cunningham. "TPN's legacy of creative excellence and deep retail insight is now amplified by Flywheel's world-class data and technology. Together, we're connecting every dot from brand vision to conversion, creating new possibilities for our clients."

Additional leadership appointments include Phil Camarota as Chief Creative Officer, and Chris Rueckert as Senior Vice President of Commerce.

Client Continuity and Growth
Current clients will continue working with their core agency teams while gaining access to Flywheel's expanded global resources, measurement tools, and technology. This unified model enables brands to plan, activate, and measure with precision, delivering consistent value and measurable growth across every moment of the shopper journey.

About Flywheel
Flywheel's best-in-class service combines tailored expertise with unparalleled software solutions to achieve a singular goal: drive incremental sales, share, and profitability for our clients with measurable growth and impactful commerce outcomes.

As the leader on every major marketplace platform, we pride ourselves on our size and influence, but what sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.

With operations across the Americas, Europe, APAC, and China we're often thought of as a retail media company because of the scale of our buying power - but the truth is we drive value across the entire commerce experience. We'll do whatever it takes to make sure our clients thrive in the ever-changing commerce landscape.

Flywheel is the designated commerce practice area of Omnicom (NYSE: OMC).

Learn more at flywheeldigital.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/flywheel-accelerates-its-connected-commerce-vision-with-integration-of-tpn-302650318.html

SOURCE Flywheel Digital

FAQ

What did Flywheel announce about TPN on January 5, 2026 (OMC)?

Flywheel announced that TPN has joined the Flywheel organization, integrating TPN's operations, talent, and client relationships under the Flywheel brand.

How does the TPN integration affect current client relationships for OMC's Flywheel?

Current clients will continue working with their core agency teams while gaining access to Flywheel's expanded global resources, measurement tools, and technology.

Who are the new Flywheel leaders named after the TPN integration (OMC)?

Sarah Cunningham becomes Chief Retail Experience Officer, Phil Camarota is Chief Creative Officer, and Chris Rueckert is Senior Vice President of Commerce.

What capabilities does Flywheel say the TPN move adds to its platform (OMC)?

Flywheel says the move adds TPN's retail, shopper, and creative expertise to its global technology, data, and media platform to better connect in-store and online commerce.

When was Flywheel's announcement about TPN published and which ticker is it under?

The announcement was published on January 5, 2026 and Flywheel is part of Omnicom, ticker OMC.