Assembly Chosen to Power Global Paid Media and Amazon Growth for Jabra

Rhea-AI Summary

Jabra (STGW) appointed Assembly as its global paid media agency and lead Amazon partner on February 24, 2026. The partnership covers full-funnel paid media, retail media, Amazon strategy, and marketplace operations to support Jabra's shift toward direct-to-consumer growth.

Assembly will deploy its proprietary STAGE Experience Engine to unify media, commerce, and audience data, enable always-on optimisation, and align brand, demand-generation, and e-commerce teams around shared growth goals.

Market Reality Check

Price: $4.40 Vol: Volume 1,371,523 is below...

normal vol

$4.40 Last Close

Volume Volume 1,371,523 is below the 20-day average of 1,749,999, with relative volume at 0.78x ahead of this news. normal

Technical Shares at $4.40 are trading below the 200-day moving average of $5.20 and sit well under the 52-week high of $7.48, though still above the 52-week low of $4.03.

Peers on Argus

Sector peers show mixed moves: IAS up 0.78%, while ZD, CRTO, QNST, and EEX are d...

1 Down

Sector peers show mixed moves: IAS up 0.78%, while ZD, CRTO, QNST, and EEX are down between roughly 4–9%. With STGW down 4.97% and only ZD flagged in momentum (down 11.51%), the pattern points more to stock-specific dynamics than a unified sector move.

Historical Context

5 past events · Latest: Feb 18 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 18	News study release	Positive	+1.1%	German Future of News study showing strong engagement with quality news content.
Feb 17	Earnings date set	Neutral	-3.9%	Announcement of date and webcast details for FY 2025 financial results.
Feb 09	Super Bowl campaigns	Positive	+2.9%	Agencies delivered high-profile Super Bowl LX work and strong client outcomes.
Feb 05	Leadership appointment	Positive	-6.2%	Appointment of CEO, Owned Media, to drive growth of owned media portfolio.
Feb 04	New PR partnership	Positive	-5.0%	Allison Worldwide named official PR partner for NACTOY awards program.

Pattern Detected

Recent news has produced mixed reactions, with several seemingly positive brand and study announcements sometimes followed by negative price moves.

Recent Company History

Over the last few weeks, STGW has highlighted brand-building and thought-leadership wins, such as Super Bowl LX activations and a German Future of News study, as well as new partnerships like Allison Worldwide’s NACTOY engagement. It also scheduled its FY 2025 results call for Mar. 10, 2026. Price reactions have been inconsistent: some creative and research milestones saw modest gains, while other positive-agency announcements and leadership updates coincided with declines. Today’s Jabra win fits the pattern of notable commercial and brand-related developments amid a stock trading below its 200-day average.

Market Pulse Summary

This announcement highlights Assembly’s selection as Jabra’s global paid media agency and lead Amazo...

Analysis

This announcement highlights Assembly’s selection as Jabra’s global paid media agency and lead Amazon partner, reinforcing STGW’s positioning in complex, performance-focused marketing mandates. It underscores capabilities in omnichannel planning, marketplace operations, and data-driven optimization via its STAGE platform. In context of recent Super Bowl work, research studies, and new partnerships, the news adds to a narrative of client wins. Investors may watch how such contracts translate into revenue, margin trends, and updates in upcoming earnings communications.

Key Terms

omnichannel, direct-to-consumer, retail media

3 terms

omnichannel technical

"Assembly, the global omnichannel agency built to make brands perform, has been appointed"

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

direct-to-consumer financial

"Jabra's new move towards a direct-to-consumer model marks a major shift for the business."

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

retail media technical

"performance media and retail media in a single, accountable system at global scale."

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

AI-generated analysis. Not financial advice.

LONDON, GB / ACCESS Newswire / February 24, 2026 / Assembly, the global omnichannel agency built to make brands perform, has been appointed by Jabra, world leading brand in audio, video, and collaboration solutions, as its global paid media agency and lead partner for Amazon services following a competitive pitch process. Assembly's remit spans full-funnel paid media across search, social, display, video, and retail media, alongside Amazon strategy and marketplace operations, to fuel Jabra's next phase of global growth.

Pitch Consultants, Tuffon Hall Consultancy, commented: "This was an exceptionally competitive process, and Jabra's new move towards a direct-to-consumer model marks a major shift for the business. Assembly impressed with a powerful proposition, using their proprietary platform STAGE to create a true intelligence engine for Jabra that supports smarter, more connected growth."

Why Jabra chose Assembly

Assembly was selected for its ability to connect brand and performance, its strength in forecasting and scenario planning through the proprietary STAGE Experience Engine, and its track record in complex, globally scaled categories. STAGE will bring together Jabra's media, commerce, and audience data to power always-on insight generation, in-flight optimisation, and clearer measurement of business outcomes.

"Jabra is an iconic innovator in professional audio and video, with ambitious plans to scale how people work, collaborate, and communicate." said Bridget Hopkins, CEO, Assembly Europe. "Our shared opportunity is to connect brand storytelling with performance media and retail media in a single, accountable system at global scale."

What the partnership will do

The partnership will establish a unified operating rhythm across regions, aligning brand, demand generation, and ecommerce teams against shared growth and revenue goals.

Assembly will deploy STAGE and its Brand Performance Planning approach to identify and prioritise high-value audiences, design connected journeys from awareness to purchase, and continually rebalance investment across channels and marketplaces based on real-time performance signals.

Sandrine Lloyd, SVP Global Marketing at Jabra commented "The way people work, buy and engage with brands is changing fast, and our marketing needs to move with it. Assembly stood out for their integrated approach and their ability to translate strategy into action at scale. We see this partnership as an important step in accelerating Jabra's global growth and relevance in a rapidly evolving market."

ABOUT ASSEMBLY

Assembly is a global omnichannel agency delivering a modern, data-led approach to growth. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up - not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don't see brand and performance as an either/or. For us, it's always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It's a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly's foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers - Brand Performance Planning (BPP) - and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce.  With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform. Learn more at assemblyglobal.com.

MEDIA CONTACT

Alex Boniface
Alex.Boniface@assemblyglobal.com

SOURCE: Assembly

View the original press release on ACCESS Newswire

FAQ

What did Jabra (STGW) announce about its global marketing partnership on February 24, 2026?

Jabra announced a global partnership with Assembly to run paid media and Amazon services. According to the company, Assembly will manage search, social, display, video, retail media, and Amazon marketplace operations to support Jabra's direct-to-consumer expansion.

How will Assembly's STAGE platform support Jabra (STGW) after the February 24, 2026 appointment?

STAGE will unify media, commerce, and audience data to drive real-time optimisation and measurement. According to the company, STAGE will enable forecasting, scenario planning, and connected journeys from awareness to purchase across regions and channels.

What channels and services will Assembly handle for Jabra (STGW) under the new agreement?

Assembly will run full-funnel paid media plus Amazon strategy and marketplace operations. According to the company, this includes search, social, display, video, retail media, and Amazon commerce execution to align brand and performance.

What strategic goal did Jabra (STGW) cite for hiring Assembly on February 24, 2026?

Jabra aims to accelerate global growth while shifting toward a direct-to-consumer model. According to the company, the partnership is meant to connect brand storytelling with performance and ecommerce to improve measurement and revenue outcomes.

How will the Assembly–Jabra (STGW) partnership change regional marketing operations?

The partnership will create a unified operating rhythm aligning regional brand, demand generation, and ecommerce teams. According to the company, this alignment will prioritise high-value audiences and rebalance investment across channels based on real-time signals.