Allison Worldwide Named Official Public Relations Partner for North American Car, Truck and Utility Vehicle of the Year Awards (NACTOY)
Rhea-AI Summary
Allison Worldwide (NYSE:STGW) was named the official public relations partner for the North American Car, Truck and Utility Vehicle of the Year Awards (NACTOY), with the partnership effective Feb. 1, 2026. Allison will support communications strategy, media engagement and thought leadership to amplify NACTOY's independent vehicle evaluation work.
The collaboration aims to raise visibility of the awards process, juror perspectives and NACTOY's role in industry dialogue and consumer trust.
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Key Figures
Market Reality Check
Peers on Argus
STGW fell 10.54% with elevated volume while the only peer in momentum (ADV) was also down 13.03%, but no broader sector-wide move or clustered news flow appeared across advertising peers.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Polling update | Positive | +1.0% | Harvard CAPS / Harris poll release with updated political approval metrics. |
| Jan 29 | Agency integration | Positive | -3.5% | Formation of DonerColle Partners creating a Midwest creative collective. |
| Jan 26 | Event programming | Positive | -3.2% | SPORT BEACH announcing Super Bowl and NBA All-Star Clubhouse events. |
| Jan 22 | Strategic partnership | Positive | +2.5% | Partnership with Spotter to integrate creator content with agency network. |
| Jan 21 | Platform launch | Positive | +2.1% | Launch of Harris QuestRQ, an always-on reputation intelligence platform. |
Recent corporate and partnership announcements have produced mixed price reactions, with both gains and pullbacks following generally positive news.
Over the past few weeks, STGW has released a series of business-development and platform news items. On Jan 21, Harris Poll launched the QuestRQ reputation platform, followed by a creator-focused partnership with Spotter on Jan 22, and SPORT BEACH event plans on Jan 26. Late January also saw the DonerColle Partners integration announcement and a new Harvard CAPS / Harris poll on Feb 2. The current Allison Worldwide–NACTOY PR partnership continues this pattern of brand- and capabilities-focused updates.
Market Pulse Summary
This announcement highlights a new PR partnership between Allison Worldwide and NACTOY, adding another relationship to Stagwell’s portfolio of automotive and mobility-related work. In context of stronger Q3 2025 results, including $742.998 million in revenue and $0.09 diluted EPS, the news underscores ongoing business development rather than a transformational shift. Investors may watch how such partnerships translate into sustained revenue growth, margin performance, and future capital allocation decisions.
AI-generated analysis. Not financial advice.
Under the partnership, Allison will support NACTOY's ongoing communications strategy, media engagement and thought-leadership efforts, amplifying the organization's role as one of the industry's most trusted and independent voices in vehicle evaluation.
Founded in 1994, NACTOY is distinguished by its independent jury of respected automotive journalists and its rigorous evaluation process, which assesses vehicles based on innovation, design, safety, performance, and value. The awards are announced annually during the Detroit Auto Show in early January.
"We are extremely excited about this new partnership with Allison," said Jeff Gilbert, president of NACTOY. "This will help more people — both inside the industry and in the general public — understand the importance of our awards. The team of professionals at Allison are well known and respected throughout the industry for their strength in automotive storytelling, industry insight and earned media credibility."
Allison will work closely with NACTOY leadership and jurors to elevate visibility around the awards process, juror perspectives and the broader role NACTOY plays in shaping industry dialogue and consumer trust.
Former Ford and IBM chief communications officer Ray Day is Allison's executive chair and Stagwell's vice chair. Former Cars Commerce, Fisker, Cox Automotive and IHS Automotive leader Rebecca Lindland leads Allison's global automotive practice.
"NACTOY is the gold standard in independent automotive evaluation," said Rebecca Lindland, managing director of Automotive at Allison Worldwide. "We're proud to support an organization that values credibility, transparency and informed judgment —with a PR partner that prioritizes helping clients see around corners and be ahead of what's next."
The partnership began Feb. 1.
About Allison Worldwide
Allison Worldwide is a digital-first, data-led, and future-focused communications agency helping clients see around corners and be ahead of what's next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune500 to start-ups. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world.
About NACTOY
The North American Car, Truck and Utility Vehicle of the Year Awards (NACTOY) honor the most outstanding new vehicles each year. Judged by an independent panel of automotive journalists from the
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SOURCE Allison Worldwide
FAQ
What did Allison Worldwide (STGW) announce on Feb. 4, 2026?
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